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"Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding ..."

Yan Lu et al. (2020)

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DOI: 10.1287/MKSC.2019.1165

access: closed

type: Journal Article

metadata version: 2020-05-14

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  dblp key:
  - journals/mktsci/LuMMR20
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  - https://dblp.org/rec/journals/mktsci/LuMMR20
Yan Lu, Debanjan Mitra, David Musto, Sugata Ray:
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets. Mark. Sci. 39(1): 71-91 (2020)

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