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"Digital dialogue in online brand communities: Examining the social network ..."

Yi-Ru Regina Chen, Xinyan Zhao (2021)

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DOI: 10.1016/J.TELE.2020.101507

access: closed

type: Journal Article

metadata version: 2022-03-16

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Yi-Ru Regina Chen, Xinyan Zhao:
Digital dialogue in online brand communities: Examining the social network outcomes of brands' dialogue with Facebook users. Telematics Informatics 57: 101507 (2021)

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