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"The Effects of Personalizaion and Familiarity on Trust and Adoption of ..."
Sherrie Y. X. Komiak, Izak Benbasat (2006)
- Sherrie Y. X. Komiak, Izak Benbasat:
The Effects of Personalizaion and Familiarity on Trust and Adoption of Recommendation Agents. MIS Q. 30(4): 941-960 (2006)
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