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"Special Issue on Design and Development: Product Differentiation and ..."
Preyas S. Desai et al. (2001)
- Preyas S. Desai, Sunder Kekre, Suresh Radhakrishnan, Kannan Srinivasan:
Special Issue on Design and Development: Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers. Manag. Sci. 47(1): 37-51 (2001)
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