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"Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - ..."

Yu-Qian Zhu, Dinna Amelina, David C. Yen (2020)

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DOI: 10.4018/JECO.2020010101

access: closed

type: Journal Article

metadata version: 2021-04-29

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  - journals/jeco/ZhuAY20
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  - https://dblp.org/rec/journals/jeco/ZhuAY20
Yu-Qian Zhu, Dinna Amelina, David C. Yen:
Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement. J. Electron. Commer. Organ. 18(1): 1-17 (2020)

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