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"Modelling customer lifetime value in contractual settings."
Christoph Heitz, Marcel Dettling, Andreas Ruckstuhl (2011)
- Christoph Heitz, Marcel Dettling, Andreas Ruckstuhl:
Modelling customer lifetime value in contractual settings. Int. J. Serv. Technol. Manag. 16(2): 172-190 (2011)
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