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"Implementing Sponsored Search in Web Search Engines: Computational ..."
Juan Feng, Hemant K. Bhargava, David M. Pennock (2007)
- Juan Feng, Hemant K. Bhargava, David M. Pennock:
Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms. INFORMS J. Comput. 19(1): 137-148 (2007)
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