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"When should a retailer invest in brand advertising?"

Nikolaos Pnevmatikos, Baris Vardar, Georges Zaccour (2018)

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DOI: 10.1016/J.EJOR.2017.11.060

access: closed

type: Journal Article

metadata version: 2020-02-21

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  - journals/eor/PnevmatikosVZ18
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  - https://dblp.org/rec/journals/eor/PnevmatikosVZ18
Nikolaos Pnevmatikos, Baris Vardar, Georges Zaccour:
When should a retailer invest in brand advertising? Eur. J. Oper. Res. 267(2): 754-764 (2018)

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