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"Competitive pricing and advertising strategies for online retailers with ..."

Xiang He et al. (2024)

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DOI: 10.1016/J.EJOR.2024.02.001

access: closed

type: Journal Article

metadata version: 2024-08-22

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Xiang He, Michael Z. F. Li, Li Li, Jing Li, Jiao Hu:
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming". Eur. J. Oper. Res. 316(2): 617-638 (2024)

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