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"Self-Congruency as a Cue in Different Advertising-Processing Contexts."

Chingching Chang (2002)

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DOI: 10.1177/009365002236193

access: closed

type: Journal Article

metadata version: 2023-08-28

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Chingching Chang:
Self-Congruency as a Cue in Different Advertising-Processing Contexts. Commun. Res. 29(5): 503-536 (2002)

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