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"A Study on Effect of Big Five Personality Traits on Ad Targeting and ..."

Akihiro Kobayashi, Yuichi Ishikawa, Atsunori Minamikawa (2019)

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DOI: 10.1007/978-3-030-17287-9_21

access: closed

type: Conference or Workshop Paper

metadata version: 2021-05-19

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  dblp key:
  - conf/persuasive/KobayashiIM19
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  - https://dblp.org/rec/conf/persuasive/KobayashiIM19
Akihiro Kobayashi, Yuichi Ishikawa, Atsunori Minamikawa:
A Study on Effect of Big Five Personality Traits on Ad Targeting and Creative Design. PERSUASIVE 2019: 257-269

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