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"The Effect of Online Review Valence and Scarcity Message on Purchase ..."
Xiang He, Meng Xiang Li, Christy M. K. Cheung (2022)
- Xiang He, Meng Xiang Li, Christy M. K. Cheung:
The Effect of Online Review Valence and Scarcity Message on Purchase Intention: An Anticipated Regret Perspective. PACIS 2022: 256
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