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"Multimedia features for click prediction of new ads in display advertising."

Haibin Cheng et al. (2012)

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DOI: 10.1145/2339530.2339652

access: closed

type: Conference or Workshop Paper

metadata version: 2022-07-12

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  dblp key:
  - conf/kdd/ChengZAMZZN12
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  - https://dblp.org/rec/conf/kdd/ChengZAMZZN12
Haibin Cheng, Roelof van Zwol, Javad Azimi, Eren Manavoglu, Ruofei Zhang, Yang Zhou, Vidhya Navalpakkam:
Multimedia features for click prediction of new ads in display advertising. KDD 2012: 777-785

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