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"Effect of Product Type and Recommendation Approach on Consumers' Intention ..."
Yi-Cheng Ku, Chih-Hung Chan, Chin-Sheng Yang (2013)
- Yi-Cheng Ku, Chih-Hung Chan, Chin-Sheng Yang:
Effect of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products. ICEIS (2) 2013: 475-480
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