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"Mechanism of Interaction and Entertainment Impact on Impulse Purchase ..."

Weiwei Lu, Yiwen Chen, Shang Li (2022)

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DOI: 10.1145/3537693.3537763

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-25

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  dblp key:
  - conf/iceeg/LuCL22
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Weiwei Lu, Yiwen Chen, Shang Li:
Mechanism of Interaction and Entertainment Impact on Impulse Purchase Intention in Shopping Livestream. ICEEG 2022: 423-427

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