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"Evaluation of Organisational Effectiveness of Marketing Information ..."

Markku Sääksjärvi, Jari M. Talvinen (1996)

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DOI: —

access: unavailable

type: Conference or Workshop Paper

metadata version: 2016-12-05

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  dblp key:
  - conf/ecis/SaaksjarviT96
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  persistent URL:
  - https://dblp.org/rec/conf/ecis/SaaksjarviT96
Markku Sääksjärvi, Jari M. Talvinen:
Evaluation of Organisational Effectiveness of Marketing Information Systems - The Critical Role of Respondents. ECIS 1996: 435-450

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