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"An Explorative Study of the Effectiveness of Mobile Advertising."

Jianping Peng et al. (2014)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-02

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  dblp key:
  - conf/whiceb/PengXPQ14
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  persistent URL:
  - https://dblp.org/rec/conf/whiceb/PengXPQ14
Jianping Peng, Wenbin Xiao, Le Peng, Jing Quan:
An Explorative Study of the Effectiveness of Mobile Advertising. WHICEB 2014: 23

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