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"An Empirical Study of the Impacts of Digital Marketing Contents on User ..."

Ronglin Hou et al. (2021)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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  - electronic edition @ aisnet.org
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  dblp key:
  - conf/whiceb/HouWZGZ21
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  persistent URL:
  - https://dblp.org/rec/conf/whiceb/HouWZGZ21
Ronglin Hou, Fei Wang, Zhen Zhu, Bingchen Guo, Jing Zhao:
An Empirical Study of the Impacts of Digital Marketing Contents on User Engagement in Social E-commerce Platform. WHICEB 2021: 24

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