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{{O...|kompaniji|pretraživač interneta|Google (pretraživač)}}
{{Infokutija kompanija
| grupa              = Google LLC
| ime                = Google LLC
| slika              = Google 2015 logo.svg
| logo_veličina      = 250px
| slika2             = Googleplex HQ (cropped).jpg
| logo_veličina2     = 250px
| vrsta              = Javna ([[NASDAQ]]: [http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=GOOG&selected=GOOG GOOG]), (LSE: [http://www.londonstockexchange.com/en-gb/pricesnews/prices/Trigger/genericsearch.htm?bsg=true&ns=GGEA GGEA])
| osnivanje          = {{ZD|SAD}} [[Menlo Park, Kalifornija]] ([[27. septembar|27. septembra]] [[1998]].)
| osnivači           = [[Larry Page]] i [[Sergey Brin]]
| sjedište           = [[Googleplex]] - [[Mountain View]], [[Kalifornija]], [[SAD]]
| predsjednik        =
| ključneosobe       = [[Sundar Pichai]], CEO/direktor<br />[[Sergey Brin]], CFO, suosnivač, predsjednik tehnološkog dijela<br />[[Larry Page]], suosnivač, predsjednik proizvodnog dijela
| industrija         = [[internet]], [[softver]], [[hardver]]
| proizvodi          = v. [[Spisak Googleovih proizvoda]]
| zaposleni          = 19,665 ([[30. septembar|30. septembra]] [[2009]].)
| holding            =
| slogan             = "Don't Be Evil"<br><small>({{bs|ne budi zao}})</small>
| web                = http://www.google.com/
| sjedište_grad      =
| sjedište_država    =
| pod_posluženo      = Globalno
| usluge             =
| prihod             = [[Američki dolar|USD$]]10,604 milijardi
| operativni_prihod  = [[Američki dolar|USD$]]5,084 milijardi
| neto_dobit         = [[Američki dolar|USD$]]3,077 milijardi
| divizije           =
| podruž             = AdMob, DoubleClick, On2 Technologies, Picnik, YouTube, Zagat, Waze, Blogger, SlickLogin, Boston Dynamics, Bump, Nest Labs, DeepMind Technologies, WIMM One, VirusTotal
| vlasnik            =
| prestala_postojati =
| dodatak            =
|}}

'''Google''' je [[SAD|američka]] multinacionalna [[korporacija]] specijalizirana u [[internet]]skim servisima i proizvodima, koji uključuju internetske reklamne tehnologije, pretragu, internetsko skladištenje i [[softver]], dok se veći dio profita ostvaruje preko [[AdWords]]a.<ref name="financialtables">{{cite web |url=http://investor.google.com/fin_data.html |title=Financial Tables |publisher=Google, Inc. |access-date=2. 5. 2012}}</ref><ref>{{Cite news |title=Online Ads Give Google Huge Gain in Profit |first=David A. |last=Vise |url=https://archive.org/details/googlehetverhaal0000vise|newspaper=The Washington Post |date=21. 10. 2005}}</ref>

<!-- historija-->Google su osnovali [[Larry Page]] i [[Sergey Brin]] dok su bili na doktorskom studiju na [[Univerzitet Stanford|Univerzitetu Stanford]]. Zajedno posjeduju oko 14% dionica, ali kontroliraju 56% dioničarske glasačke moći kroz tzv. "superglasačke zalihe". Oni su osnovali Google kao privatno preduzeće 4. septembra 1998. Početna javna ponuda je bila 19. augusta 2004. Njihov opis misije od samog početka je bio "da organiziraju svjetske informacije i naprave ih univerzalno dostupnim i koristivim",<ref name="corporate">{{cite web |url=http://www.google.com/corporate/ |title=Google Corporate Information |publisher=Google, Inc. |access-date=14. 2. 2010}}</ref> a njihov neslužbeni slogan je bio "[[Don't be evil]]"<ref>{{cite web |url=http://investor.google.com/conduct.html |title=Google Code of Conduct |date=8. 4. 2009 |publisher=Google, Inc. |access-date=5. 7. 2010}}</ref><ref>{{cite web |url=http://blogoscoped.com/archive/2007-07-16-n55.html |title=Paul Buchheit on Gmail, AdSense and More |first=Philip|last=Lenssen |date=16. 7. 2007 |publisher=Google Blogoscoped |access-date=14. 2. 2010}}</ref> ({{bs|ne budi zao}}).

2004, Google se premjestio u novo sjedište u [[Mountain View (Kalifornija)|Mountain View, Kalifornija]], koje je nazvano [[Googleplex]].<ref>{{cite web |url=http://www.google.com/about/company/history/#2004 |title=Google history in depth}}</ref>

<!-- portfolio -->Brzi rast od osnivanja je povukao lanac proizvoda, nabavki i partnerstava van [[Google pretraga|Googleove pretrage]]. Prema tome, oni nude internetske servise poput softvera za produktivnost uključujući email ([[Gmail]]), internetsko spremanje podataka ([[Google Drive]]), uredski paket ([[Google Docs]]) i sl. Desktop-proizvodi uključuju aplikacije za internetsko pregledanje, organiziranje i uređivanje slika i brzo dopisivanje. Kompanija drži razvoj mobilnog operativnog sistema [[Android (operativni sistem)|Android]] i operativni sistem [[Chrome OS]]<ref>{{cite web|url=http://www.google.com/chromebook |title=Chromebook |publisher=Google |access-date=17. 8. 2011}}</ref> za [[netbook]] poznat kao [[Chromebook]]. Google se snažno uključio u komunikacijski hardver: ima partnerstvo sa velikim elektronskim proizvođačima<ref>{{cite web|last1=Ricker|first1=Thomas|title=Google: Nexus program explained, unfazed by Motorola acquisition|url=http://www.theverge.com/2011/08/15/motorola-google-nexus-program-explained|website=theverge.com|publisher=Vox Media|access-date=31. 7. 2014}}</ref> u produkciji svog "visoko-kvalitetnog i jeftinog"<ref>{{cite web|last1=Kleinman|first1=Jacob|title=Google Exec: New Nexus Coming|url=http://www.technobuffalo.com/2014/06/27/google-exec-new-nexus-coming/|website=technobuffalo.com|publisher=TechnoBuffalo|access-date=31. 7. 2014|archive-url=https://web.archive.org/web/20140708010647/http://www.technobuffalo.com/2014/06/27/google-exec-new-nexus-coming/|archive-date=8. 7. 2014}}</ref> [[Google Nexus|Nexus]] uređaja i [[Motorola Mobility]] kupljenog u maju 2012.<ref name="Hardware company">{{cite news|title=It's Official: Google Is Now a Hardware Company|url=http://www.businessweek.com/articles/2012-05-22/its-official-google-is-now-a-hardware-company|access-date=4. 9. 2012|newspaper=Bloomberg Businessweek|date=22. 5. 2012|author=Brad Stone|author2=Peter Burrows}}</ref> U 2012, infrastruktura optičkih vlakana instalirana je u gradu [[Kansas]] za opremanje [[Google Fiber]] radio servisa.<ref name="Google Fiber Cable TV Business">{{cite web|last=Hesseldahl|first=Arik|title=Google Gets Into the Cable TV Business, for Real|url=http://allthingsd.com/20120726/google-gets-into-the-cable-tv-business-for-real/|publisher=AllThingsD.com|access-date=15. 9. 2012|date=26. 7. 2012}}</ref>

<!-- tehnički dio-->Korporacija, procjenjuje se, pokreće više od milion servera u podatkovnim centrima u svijetu (od 2007)<ref>{{cite web |url=http://www.pandia.com/sew/481-gartner.html |title=Pandia Search Engine News – Google: one million servers and counting |date=2. 7. 2007 |publisher=Pandia Search Engine News |access-date=14. 2. 2010 |archive-url=https://web.archive.org/web/20110716084624/http://www.pandia.com/sew/481-gartner.html |archive-date=16. 7. 2011 }}</ref> i upravlja s više od milijardu zahtjeva za pretragu<ref>{{Cite news |url=http://politicalticker.blogs.cnn.com/2009/12/18/google-unveils-top-political-searches-of-2009/ |title=CNN Politics – Political Ticker... Google unveils top political searches of 2009 |first=Eric |last=Kuhn |date=18. 12. 2009 |publisher=CNN |access-date=14. 2. 2010 |archive-date=12. 10. 2012 |archive-url=https://web.archive.org/web/20121012045324/http://politicalticker.blogs.cnn.com/2009/12/18/google-unveils-top-political-searches-of-2009/ |url-status=dead }}</ref> i približno 24 petabajta korisnički generisanih podataka svaki dan (od 2009).<ref>{{cite web|url=http://portal.acm.org/citation.cfm?doid=1327452.1327492 |title=MapReduce |publisher=Portal.acm.org |access-date=16. 8. 2009}}</ref><ref>{{cite web |url=http://googleblog.blogspot.com/2008/11/sorting-1pb-with-mapreduce.html |title=Sorting 1PB with MapReduce |last=Czajkowski |first=Grzegorz |date=21. 11. 2008 |publisher=Google, Inc. |access-date=5. 7. 2010}}</ref><ref>{{cite web |url=http://www.niallkennedy.com/blog/2008/01/google-mapreduce-stats.html |title=Google processes over 20 petabytes of data per day |last=Kennedy |first=Niall |date=8. 1. 2008 |publisher=Niall Kennedy |access-date=5. 7. 2010}}</ref><ref>{{cite web |url=http://techcrunch.com/2008/01/09/google-processing-20000-terabytes-a-day-and-growing/ |title=Google Processing 20,000 Terabytes A Day, And Growing |last=Schonfeld |first=Erick |date=9. 1. 2008 |publisher=TechCrunch |access-date=16. 2. 2010}}</ref>

<!-- popularnost-->U decembru 2013, [[Alexa Internet|Alexa]] je označila google.com kao najposjećeniji [[web-sajt]] u svijetu. Veliki broj Googleovih sajtova na ostalim jezicima nalaze se među prvih stotinu, kao i ostalih nekoliko sajtova koje posjeduje Google, kao što su [[YouTube]] i [[Blogger (servis)|Blogger]].<ref>{{cite web |title=Alexa Traffic Rank for Google (three month average) |publisher=[[Alexa Internet]] |url=http://www.alexa.com/siteinfo/google.com |access-date=10. 12. 2013 |archive-date=26. 12. 2015 |archive-url=https://web.archive.org/web/20151226074120/http://www.alexa.com/siteinfo/google.com |url-status=dead }}</ref> Njihova dominacija na tržištu je vodila ka velikoj medijskoj pokrivenosti, uključujući kritikovanje kompanije zbog problema kao što su autorska prava, cenzura i privatnost.<ref>{{Cite news |url=http://news.bbc.co.uk/2/hi/technology/6740075.stm |work=BBC News |title=Google ranked 'worst' on privacy |date=11. 6. 2007 |access-date=30. 4. 2010}}</ref><ref name="gatekeepers">{{Cite news |first= Jeffrey |last=Rosen |title=Google's Gatekeepers |url=http://www.nytimes.com/2008/11/30/magazine/30google-t.html |work=The New York Times |date=30. 11. 2008 |access-date=5. 7. 2010}}</ref>

==Historija==
{{Glavni|Historija Googlea}}
Google je s radom počeo u januaru 1996. kao istraživački projekt studenata [[Larry Page|Larryja Page]]a i [[Sergey Brin|Sergeyja Brina]] kada su oba bili na doktorskom studiju na [[Univerzitet Stanford|Univerzitetu Stanford]] u [[Kalifornija|Kaliforniji]].<ref name="milestones">{{cite web |url=http://www.google.com/intl/en/corporate/history.html |title=Google Milestones |publisher=Google, Inc. |access-date=28. 9. 2010}}</ref>

Dok su konvencionalne pretraživačke mašine rangirale rezultate brojanjem koliko puta se traženi termin pojavio na stranici, dvojica su teoretisala o boljem sistemu koji je analizirao veze između web-sajtova.<ref>{{cite web |url=http://ilpubs.stanford.edu:8090/422/ |title=The PageRank Citation Ranking: Bringing Order to the Web |last1=Page |first1=Lawrence |last2=Brin |first2=Sergey |last3=Motwani |first3=Rajeev |last4=Winograd |first4=Terry |date=11. 11. 1999 |publisher=Stanford University |access-date=15. 2. 2010 |archive-url=https://web.archive.org/web/20091118014915/http://ilpubs.stanford.edu:8090/422/ |archive-date=18. 11. 2009 }}</ref> Nazvali su ovu novu tehnologiju [[PageRank]]; ona je određivala relevantnost web-sajta prema broju stranica i važnost tih stranica, koje su povezivale nazad na originalni sajt.<ref>{{cite web |url=http://www.google.com/corporate/tech.html |title=Technology Overview |publisher=Google, Inc. |access-date=15. 2. 2010}}</ref><ref>{{cite web |url=http://www-diglib.stanford.edu/cgi-bin/WP/get/SIDL-WP-1997-0072?1 |title=PageRank: Bringing Order to the Web |last=Page |first=Larry |publisher=Stanford Digital Library Project |date=18. 8. 1997 |archive-url=https://web.archive.org/web/20020506051802/http://www-diglib.stanford.edu/cgi-bin/WP/get/SIDL-WP-1997-0072?1 |archive-date=6. 5. 2002 |access-date=27. 11. 2010 }}</ref><ref>{{Cite journal |last=Brin|first=Sergey|author-link=Sergey Brin|last2=Page|first2=Lawrence|author-link2=Larry Page|year=1998|title=The anatomy of a large-scale hypertextual Web search engine|url=http://infolab.stanford.edu/pub/papers/google.pdf|journal=Computer Networks and ISDN Systems |volume= 30 |issue=1–7|pages=107–117|doi=10.1016/S0169-7552(98)00110-X}}</ref><ref>{{cite journal |last=Barroso |first=L.A. |last2=Dean |first2=J. |last3=Holzle |first3=U. |date=29. 4. 2003 |title=Web search for a planet: the google cluster architecture |journal=IEEE Micro |volume=23 |issue=2 |pages=22–28 |doi=10.1109/mm.2003.1196112 |quote=We believe that the best price/performance tradeoff for our applications comes from fashioning a reliable computing infrastructure from clusters of unreliable commodity PCs.|url=https://semanticscholar.org/paper/8db8e53c92af2f97974707119525aa089f6ed53a }}</ref>

Mala pretraživačka mašina zvana "RankDex" od kompanije IDD Information Services dizajnirana od strane [[Robin Li]] već je, od 1996, istraživala jednaku strategiju za bodovanje sajtova, kao i rangiranje stranica.<ref>{{Cite journal |last=Li |first=Yanhong |date=6. 8. 2002 |title=Toward a qualitative search engine |journal=Internet Computing, IEEE |volume=2 |issue=4 |pages=24–29 |publisher=IEEE Computer Society |issn=1089-7801 |doi=10.1109/4236.707687 |url=http://ieeexplore.ieee.org/search/freesrchabstract.jsp?tp=&arnumber=707687 |access-date=14. 2. 2010 |archive-url=https://web.archive.org/web/20111107235943/http://ieeexplore.ieee.org/search/freesrchabstract.jsp?tp=&arnumber=707687 |archive-date=7. 11. 2011 }}</ref> Tehonologija u RankDexu je patentirana u julu 1999.<ref>{{Cite patent |country=US |number=5920859 |status=patent |title=Hypertext document retrieval system and method |gdate=6. 7. 1999 |fdate=5. 2. 1997 |invent1=Li, Yanhong |assign1=IDD Enterprises, L.P. |class=G06F17/30D |access-date=27. 11. 2010}}</ref> i korištena kasnije kada je Li osnovao [[Baidu]] u Kini.<ref>{{Cite news |url=http://www.forbes.com/forbes/2009/1005/technology-baidu-robin-li-man-whos-beating-google_2.html |title=The Man Who's Beating Google |last=Greenberg |first=Andy |work=Forbes |date=5. 10. 2009 |access-date=12. 10. 2010 |archive-date=18. 9. 2012 |archive-url=https://archive.today/20120918202225/http://www.forbes.com/forbes/2009/1005/technology-baidu-robin-li-man-whos-beating-google_2.html |url-status=dead }}</ref><ref>{{cite web |url=http://www.rankdex.com/about.html |title=About: RankDex |publisher=RankDex.com |access-date=12. 10. 2010}}</ref>

Page i Brin su originalno nazvali svoj program "BackRub", jer je sistem provjeravao vanjske linkove da odredi važnost sajta.<ref>{{Cite news |title=The Birth of Google |first=John |last=Battelle |newspaper=Wired  |date=august 2005 |url=http://www.wired.com/wired/archive/13.08/battelle.html?tw=wn_tophead_4 |access-date=12. 10. 2010}}</ref><ref>{{cite web|last1=Trex|first1=Ethan|title=9 People, Places & Things That Changed Their Names|url=http://mentalfloss.com/article/20890/9-people-places-things-changed-their-names|website=Mental Floss|access-date=4. 8. 2014}}</ref><ref>{{cite web |url=http://huron.stanford.edu |title=Backrub search engine at Stanford University |archive-url=https://web.archive.org/web/19961224105215/http://huron.stanford.edu/ |archive-date=24. 12. 1996 |access-date=12. 3. 2011 }}</ref> Eventualno, oni su izmijenili ime u Google, riječ koja je nastala od pogrešnog izgovora riječi "[[googol]]",<ref>{{cite web |url=http://graphics.stanford.edu/~dk/google_name_origin.html |title=Origin of the name "Google" |last=Koller |first=David |date=januar 2004 |publisher=Stanford University |access-date=4. 7. 2012 |archive-url=https://www.webcitation.org/68ubHzYs7?url=http://graphics.stanford.edu/~dk/google_name_origin.html |archive-date=4. 7. 2012 }}</ref><ref>{{Cite news |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |title=From Googol to Google |last=Hanley |first=Rachael |date=12. 2. 2003 |newspaper=The Stanford Daily |publisher=Stanford University |access-date=15. 2. 2010 |archive-url=https://web.archive.org/web/20110511111017/http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |archive-date=11. 5. 2011 }}</ref> broj jedan je praćen sa 100 nula, što je odabrano kao naznaka da je pretraga težila omogućiti veliku količinu informacija.<ref>{{cite web |url=http://www.google.com/company.html |title=Google! Beta website |publisher=Google, Inc. |archive-url= https://web.archive.org/web/19990221202430/http://www.google.com/company.html |archive-date=21. 2. 1999 |access-date=12. 10. 2010 |url-status=live}}</ref> U početku je Google pokretan na web-sajtu Stanford univerziteta, s domenama ''google.stanford.edu'' i ''z.stanford.edu''.<ref>{{cite web |url=http://google.stanford.edu |title=Google! Search Engine |archive-url=https://web.archive.org/web/19981111183552/http://google.stanford.edu/ |publisher=Stanford University |archive-date=11. 11. 1998 |access-date=12. 10. 2010}}</ref><ref>{{cite web |url=http://z.stanford.edu/ |title=Google! Search Engine |archive-url=https://web.archive.org/web/19981201235013/http://z.stanford.edu/ |publisher=Stanford University |archive-date=1. 12. 1998 |access-date=14. 8. 2012}}</ref>

Ime domene za Google je registrirano 15. septembra 1997,<ref>{{cite web |url=http://whois.dnsstuff.com/tools/whois.ch?ip=google.com |title=WHOIS – google.com |access-date=5. 7. 2010 |archive-url=https://archive.today/20120529002442/http://whois.dnsstuff.com/tools/whois.ch?ip=google.com |archive-date=29. 5. 2012 }}</ref> a kompanija je inkorporirana 4. septembra 1998. Bila je zasnovana u garaži prijateljice ([[Susan Wojcicki]]<ref name="milestones"/>) u [[Menlo Park (Kalifornija)|Menlo Parku]] (Kalifornija). Kolega s doktorskog studija na Stanfordu, Craig Silverstein, bio je prvi zaposlenik.<ref name="milestones"/><ref>{{cite web |url=http://www-cs-students.stanford.edu/~csilvers/ |title=Craig Silverstein's website |archive-url=https://web.archive.org/web/19991002122809/http://www-cs-students.stanford.edu/~csilvers/ |archive-date=2. 10. 1999 |publisher=Stanford University |access-date=12. 10. 2010 }}</ref><ref>{{Cite news |last=Kopytoff |first=Verne |url=http://articles.sfgate.com/2008-09-07/news/17161124_1_larry-page-google-search-engine |title=Craig Silverstein grew a decade with Google |newspaper=San Francisco Chronicle |publisher=Hearst Communications, Inc. |date=7. 9. 2008 |access-date=12. 10. 2010 |archive-date=7. 11. 2012 |archive-url=https://web.archive.org/web/20121107075029/http://www.sfgate.com/news/article/Craig-Silverstein-grew-a-decade-with-Google-3270079.php |url-status=dead }}</ref>

U maju 2011, broj mjesečnih unikatnih posjetioca Googlea prešao je jednu milijardu po prvi put, što je 8,4%-ni rast od maja 2010 (931 million).<ref>{{cite web |url=http://itsalltech.com/2011/06/22/googles-new-record-1-billion-visitors-in-may/ |title=Google's new record, 1 billion visitors in May &#124; It's All Tech |publisher=Itsalltech.com |access-date=2. 1. 2013 |archive-url=https://web.archive.org/web/20120321165022/http://itsalltech.com/2011/06/22/googles-new-record-1-billion-visitors-in-may/ |archive-date=21. 3. 2012 }}</ref> U januaru 2013, Google je objavio zaradu od US$50 milijardi godišnjeg prihoda za 2012. godinu. Ovo je označilo prvi put da je kompanija dostigla ovaj podvig, na vrhu 2011. ukupno US$38 milijardi.<ref>Fiegerman, Seth. 22. 1. 2013. "Google Has Its First $50 Billion Year." http://mashable.com/2013/01/22/google-q4-earnings/</ref>

===Finansiranje i početne javne ponude===
[[Datoteka:Google’s First Production Server.jpg|upright|thumb|Googleov prvi proizvodni server. Googleovi proizvodni serveri nastavljaju bivati izgrađeni od jeftinog hardvera.<ref>{{cite web |url=http://www.computerhistory.org/collections/accession/102662167 |title=Google Server Assembly |publisher=Computer History Museum |access-date=4. 7. 2010}}</ref>|alt=Google's first servers, showing lots of exposed wiring and circuit boards]]

Prva sredstva za Google u iznosu US$100 hiljada od [[Andy Bechtolsheim|Andyja Bechtolsheima]], suosnivača [[Sun Microsystems]]a, data su u augustu 1998. prije nego je Google inkorporiran.<ref name="Bechtolsheim">{{Cite news|url=http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/04/29/MNGLD6CFND34.DTL|archive-url=https://www.webcitation.org/5hT7GniEG?url=http://www.sfgate.com/cgi-bin/article.cgi?file=%2Fchronicle%2Farchive%2F2004%2F04%2F29%2FMNGLD6CFND34.DTL|archive-date=12. 6. 2009|title=For early Googlers, key word is $$$|last=Kopytoff|first=Verne|date=29. 4. 2004|newspaper=San Francisco Chronicle|publisher=Hearst Communications |access-date=19. 2. 2010|location=San Francisco |url-status=live}}</ref> Početkom 1999, doktoranti Brin i Page odlučili su da je pretraga koju su razvijali uzimala mnogo vremena i odvraćala ih od akademskih ciljeva, te su otišli kod izvršnog direktora firme Excite, Georgea Bella, i ponudili da mu je prodaju za milion dolara. On je odbio ponudu i kasnije je kritikovao [[Vinod Khosla|Vinoda Khoslu]], iz firme Excite, nakon što je pregovarao s Brinom i Pageom o cifri 750.000 dolara. Dana 7. juna 1999. najavljena je tranša finansijskih sredstava u iznosu 25 miliona dolara,<ref>{{Cite press release |url=http://www.google.com/pressrel/pressrelease1.html |archive-url=https://web.archive.org/web/20010212052759/http://www.google.com/pressrel/pressrelease1.html |archive-date=12. 2. 2001 |title=Google Receives $25 Million in Equity Funding |date=7. 6. 1999 |location=Palo Alto, Calif. |publisher=Google |access-date=16. 2. 2009 |url-status=dead }}</ref> s većim ulagačima, uključujući firme [[Kleiner Perkins Caufield & Byers]] i [[Sequoia Capital]].<ref name="Bechtolsheim"/>

Googleova početna javna ponuda (IPO) uzela je maha pet godina kasnije, 19. augusta 2004. U to vrijeme Larry Page, Sergey Brin i [[Eric Schmidt]] složili su se da rade zajedno u Googleu na period od 20 godina – do 2024.<ref>{{Cite news |url=http://money.cnn.com/2008/01/18/news/companies/google.fortune/index.htm |title=Google wins again |date=29. 1. 2008 |newspaper=Fortune |publisher=Time Warner |access-date=22. 1. 2011 |first=Adam |last=Lashinsky}}</ref> Kompanija je ponudila 19.605.052 dionica po cijeni od $85 po dionici.<ref name="IPO">{{Cite news|url=http://www.businessweek.com/technology/content/aug2004/tc20040819_6843_tc120.htm|title=Google: Whiz Kids or Naughty Boys?|last=Elgin|first=Ben|date=19. 8. 2004|newspaper=BusinessWeek|publisher=Bloomberg, L.P.|access-date=19. 2. 2010}}</ref><ref>{{cite web|url=http://investor.google.com/pdf/2004_AnnualReport.pdf|title=2004 Annual Report|year=2004|publisher=Google, Inc.|page=29|access-date=19. 2. 2010|location=Mountain View, California}}</ref> Dionice su prodate u formatu internetske aukcije koristeći sistem koje su napravili [[Morgan Stanley]] i [[Credit Suisse]], potpisnici ugovora.<ref>{{Cite news|url=http://money.cnn.com/2004/04/29/technology/google/|title=Google sets $2.7 billion IPO |last=La Monica|first=Paul R.|date=30. 4. 2004|publisher=CNN Money|access-date=19. 2. 2010}}</ref><ref>{{cite web|url=http://www.zdnet.com/news/want-in-on-googles-ipo/135799|title=Want In on Google's IPO?|last=Kawamoto|first=Dawn|date=29. 4. 2004|publisher=ZDNet|access-date=19. 2. 2010}}</ref> Prodaja od $1,67 milijardi dala je Googleu tržišnu kapitalizaciju od više od $23 milijarde.<ref name="washpost">{{Cite news|url=http://www.washingtonpost.com/wp-dyn/articles/A14939-2004Aug19.html|title=Google's IPO: Grate Expectations|last=Webb|first=Cynthia L.|newspaper=The Washington Post|access-date=19. 2. 2010|location=Washington, D.C. | date=19. 8. 2004}}</ref> U januaru 2014, njihova tržišna kapitalizacija je porasla na $397 milijardi.<ref name=Marketwatch>{{cite web|title=Google Overview|url=http://www.marketwatch.com/investing/stock/goog|publisher=Marketwatch|access-date=2. 2. 2014}}</ref> Ogromna većina od 271 milion dionica ostao je pod kontrolom Googlea, te su mnogi Googleovi uposlenici postali istovremeni milioneri na papiru. [[Yahoo!]], konkurent Googlea, također je imao koristi jer je držao 8,4 miliona dionica Googlea prije nego je IPO zauzeo mjesto.<ref name="yahooshares">{{Cite news|url=http://www.internetnews.com/bus-news/article.php/3392781|title=Yahoo and Google Settle|last=Kuchinskas|first=Susan|date=9. 8. 2004|publisher=internet.com|access-date=19. 2. 2010}}</ref>

Postojala je zabrinutost da će Googleov IPO dovesti do izmjena u kulturi kompanije. Razlozi su imali opseg od pritiska dioničara na smanjenje dobitka zaposlenika zbog činjenice da će dosta direktora kompanije postati istovremeni milioneri u papirima.<ref>{{Cite news |agency=Associated Press |url=http://www.wired.com/techbiz/media/news/2004/04/63241 |title=Quirky Google Culture Endangered? |newspaper=Wired |date=28. 4. 2004 |access-date=27. 11. 2010  |archive-url=https://web.archive.org/web/20100814174333/http://www.wired.com/techbiz/media/news/2004/04/63241 |archive-date=14. 8. 2010 }}</ref> Kao odgovor na ovu zabrinutost, suosnivači Sergey Brin i Larry Page obećali su u izvještaju prema potencijanlim investitorima da IPO neće izmijeniti kulturu kompanije.<ref>{{cite web |last1=Olsen |first1=Stefanie |last2=Kawamoto |first2=Dawn |url=http://news.cnet.com/2100-1024-5201978.html |title=Google IPO at $2.7 billion |work=[[CNET]]|publisher=[[CBS Interactive]] |date=30. 4. 2004 |access-date=27. 11. 2010}}</ref> Godine 2005, članci u ''[[The New York Times]]'' i ostalim izvorima počeli su sugerisati da je Google izgubio svoji nekorporativnu, nepokvarenu filozofiju.<ref>Richard Utz, "The Good Corporation? Google's Medievalism and Why It Matters." ''Studies in Medievalism'' 23 (2013): 21-28.</ref><ref>{{Cite news |last=Rivlin |first=Gary |url=http://www.nytimes.com/2005/08/24/technology/24valley.html |title=Relax, Bill Gates; It's Google's Turn as the Villain |newspaper=The New York Times |date=24. 8. 2005 |access-date=27. 11. 2010}}</ref><ref>{{Cite news |last1=Gibson |first1=Owen |last2=Wray |first2=Richard |url=http://www.smh.com.au/news/technology/search-giant-may-outgrow-its-fans/2005/08/25/1124562975596.html3001.asp |title=Search giant may outgrow its fans |newspaper=The Sydney Morning Herald |date=25. 8. 2005 |access-date=27. 11. 2010}}</ref><ref>{{cite web |last=Ranka |first=Mohit |url=http://www.osnews.com/story/17928/Google--Dont-Be-Evil |title=Google – Don't Be Evil |publisher=OSNews |date=17. 5. 2007 |access-date=27. 11. 2010}}</ref> U težnji da zadrže unikatnu kulturu kompanije, Google je uveo poziciju ''"''Šefa kulture", koji također snosi funkciju direktora za ljudske resurse. Svrha Šefa kulture je razviti i održati kulturu i rad na načine da se zadrži iskren odnos prema osnovnim vrijednostima na kojima je kompanija zasnovana: stambena organizacija sa saradničkim okruženjem.<ref name="CCO">{{cite web |last=Mills |first=Elinor |url=http://www.zdnet.com.au/meet-google-s-culture-czar-339275147.htm |title= Google's culture czar |publisher=ZDNet |date=30. 4. 2007 |access-date=27. 11. 2010 |archive-url=https://web.archive.org/web/20101031155723/http://www.zdnet.com.au/meet-google-s-culture-czar-339275147.htm |archive-date=31. 10. 2010 }}</ref> Google se također suočio sa navođenjem seksizma i starosne segregacije od bivših zaposlenika.<ref>{{cite web |last=Kawamoto |first=Dawn |url=http://news.cnet.com/Google-hit-with-job-discrimination-lawsuit/2100-1030_3-5807158.html?tag=nl |title=Google hit with job discrimination lawsuit |work=[[CNET]]|publisher=[[CBS Interactive]] |date=27. 7. 2005 |access-date=27. 11. 2010}}</ref><ref>{{Cite news |agency=Associated Press |url=http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20071006/google_old_071006/20071006 |title=Google accused of ageism in reinstated lawsuit |publisher=CTV Television Network |date=6. 10. 2007 |access-date=27. 11. 2010 |archive-date=11. 10. 2007 |archive-url=https://web.archive.org/web/20071011205140/http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20071006/google_old_071006/20071006 |url-status=dead }}</ref>

Trgovanje se dobro odvijalo nakon IPO, sa dionicama koje su dostizale $700 po prvi put 31. oktobra 2007,<ref>{{cite web |url=http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |title=Google shares hit $700 |date=31. 10. 2007 |last=Hancock |first=Jay |publisher=The Baltimore Sun |access-date=27. 11. 2010 |archive-date=8. 5. 2013 |archive-url=https://web.archive.org/web/20130508163840/http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |url-status=dead }}</ref> prvenstveno zbog boljih prodaja i prihoda na tržištu internetskog reklamiranja.<ref name="bowlingforgoogle">{{Cite news |last=La Monica |first=Paul R. |url=http://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |title=Bowling for Google |publisher=CNN |date=25. 5. 2005 |access-date=28. 2. 2007}}</ref> Porast u cijeni trgovanja je uglavnom podstaknuto od strane zasebnih investitora, za razliku od velikih institucionalnih investitora i međusobnih sredstava.<ref name="bowlingforgoogle" /> Kompanija je upisana na [[NASDAQ]] berzi pod satnim simbolom GOOG, a na [[Frankfurt]]skoj berzi pod satnim simbolom GGQ1.

===Rast===
U martu 1999, kompanija je preselila svoje urede u [[Palo Alto]], Kalifornija, što je dom za nekoliko poznatih tehnoloških početaka [[Silicijska dolina|Silicijske doline]].<ref name="165univave">{{Cite news|url=http://news.cnet.com/2100-1040-960790.html|title=A building blessed with tech success|last=Fried|first=Ian|date=4. 10. 2002|work=[[CNET]]|publisher=[[CBS Interactive]]|access-date=15. 2. 2010}}</ref> Sljedeće godine, unatoč početnom oponiranju Pagea i Brina prema reklamno-profitnoj pretrazi,<ref>{{Cite book|last=Stross|first=Randall|title=Planet Google: One Company's Audacious Plan to Organize Everything We Know|publisher=Free Press|location=New York|date=septembar 2008|pages=3–4|chapter=Introduction|isbn=978-1-4165-4691-7|url=http://books.google.com/?id=xOk3EIUW9VgC&printsec=frontcover|access-date=14. 2. 2010|chapterurl=http://books.google.com/books?id=xOk3EIUW9VgC&printsec=frontcover}}</ref> Google je počeo prodavati reklamiranje sa pretraživačkim ključnim riječima.<ref name="milestones" /> U cilju dobijanja čistog dizajna stranice i povećane brzine, reklame su bile isključivo tekstualnog karaktera. Ključne riječi koje su prodavane bile su bazirane na kombinaciji cijena i klikova, sa naplaćivanjem koje je počinjalo s 5 centi po kliku.<ref name="milestones" />

Ovaj model prodaje na osnovu ključnih riječi bio je prvi put korišten na sajtu ''Goto.com'', [[Idealab]] spin-off kojeg je kreirao [[Bill Gross (entrepreneur)|Bill Gross]].<ref name="goto strong">{{Cite news|url=http://searchenginewatch.com/2166331|title=GoTo Going Strong |last= Sullivan |first=Danny|date=1. 7. 1998|publisher=SearchEngineWatch|access-date=18. 2. 2010|archive-url=https://web.archive.org/web/20091014204451/http://searchenginewatch.com/2166331|archive-date=14. 10. 2009}}</ref><ref name="cnet p4p">{{Cite news|url=http://news.cnet.com/Pay-for-placement-gets-another-shot/2100-1023_3-208309.html|title=Pay-for-placement gets another shot|last=Pelline|first=Jeff|date=19. 2. 1998|work=[[CNET]]|publisher=[[CBS Interactive]] |access-date=18. 2. 2010}}</ref> Kada je kompanija promijenila imena u Overture Services, tužila je Google zbog kršenja autorskih prava patenata "pay per click" i licitacije. Uvodni servisi bi kasnije bili kupljeni od Yahoo!-a i preimenovani u [[Yahoo! Search Marketing]]. Slučaj je kasnije smaknut sa suda; Google je prihvatio izdavanje zajedničkih dionica Yahoo!-u u zamjenu za stalnu dozvolu.<ref>{{Cite news|url=http://news.cnet.com/Google,-Yahoo-bury-the-legal-hatchet/2100-1024_3-5302421.html|title=Google, Yahoo bury the legal hatchet|last=Olsen|first=Stephanie|date=9. 8. 2004|work=[[CNET]]|publisher=[[CBS Interactive]]|access-date=18. 2. 2010}}</ref>

Godine 2001, Google je dobio patent za svoj PageRank mehanizam.<ref name="patent">{{Ref patent |country=US |number=6285999 |status=patent |title=Method for node ranking in a linked database |gdate=4. 9. 2001 |fdate=9. 1. 1998 |invent1=Page, Lawrence |assign1=The Board of Trustees of the Leland Stanford Junior University |class=G06F17/30}}</ref> Patent je službeno dodijeljen na Univerzitetu Stanford i potpisuje Lawrencea Pagea kao izumitelja. Godine 2003. kompanija je zakupila uredski kompleks od kompanije [[Silicon Graphics]] na 1600 Amphitheatre Parkway u [[Mountain View (Kalifornija)|Mountain View]], Kalifornija.<ref name="sgibldg">{{Cite news|url=http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html|title=Google's movin' on up|last=Olsen|first=Stephanie|date=11. 7. 2003|work=[[CNET]]|publisher=[[CBS Interactive]]|access-date=15. 2. 2010}}</ref> Kompleks je postao poznat kao [[Googleplex]], igra riječi od [[googolplex]], broj gdje jedinicu slijedi googol nula. [[Googleplex]] interijere su dizajnirali arhitekti [[Clive Wilkinson]]. Tri godine kasnije, Google je kupio imovinu od SGI za $319 miliona.<ref name="googleplexpurchase">{{Cite news|url=http://sanjose.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html|title=Google to buy headquarters building from Silicon Graphics|date=16. 6. 2006|newspaper=Silicon Valley / San Jose Business Journal|publisher=American City Business Journals|access-date=15. 2. 2010|location=San Jose}}</ref> Do tada, ime "Google" je našlo svoj put u svakodnevni govor, uzrokujući da glagol "google" bude dodan u [[Merriam-Webster]] Collegiate Dictionary i [[Oxford English Dictionary]], označavajući ga "koristiti Google pretragu da se dobiju informacije na Internetu."<ref>{{cite web|url=http://googleblog.blogspot.com/2006/10/do-you-google.html|title=Do You "Google"?|last=Krantz|first=Michael|date=25. 10. 2006|publisher=Google, Inc.|access-date=17. 2. 2010}}</ref><ref>{{cite web|url=http://msnbc.msn.com/id/13720643/|title=To Google or Not to Google|last=Bylund|first=Anders|date=5. 7. 2006|publisher=msnbc.com|access-date=17. 2. 2010|archive-url=https://web.archive.org/web/20060707062623/http://msnbc.msn.com/id/13720643/|archive-date=7. 7. 2006}}</ref>

===2013 - danas===
Google je objavio pokretanje nove kompanije naziva [[Calico (company)|Calico]] 19. septembra 2013, kojom će upravljati šef Applea [[Arthur D. Levinson|Arthur Levinson]]. U službenom javnom izvještaju, Page je objasnio da "zdravlje i blagostanje" kompanije će se fokusirati na "izazov starenja i povezanih bolesti".<ref>{{cite news|title=Google spin-off Calico to search for answers to ageing|url=http://www.bbc.co.uk/news/technology-24158924|access-date=20. 9. 2013|newspaper=BBC News|date=19. 9. 2013|author=Jane Wakefield}}</ref>

Od septembra 2013, Google upravlja sa 70 ureda u više od 40 zemalja.<ref>{{cite web|title=Google locations|url=http://www.google.com/about/company/facts/locations/|work=Google Company|publisher=Google, Inc|access-date=24. 9. 2013|date=septembar 2013}}</ref> Google je proslavio svoju 15-godišnjicu 27. septembra 2013, iako je koristio druge datume za svoj službeni rođendan.<ref>{{cite web|url=http://searchengineland.com/google-is-10-years-old-finding-the-real-google-birthday-12172|title=Google Is 10 Years Old? Finding The Real Google Birthday|last=Sullivan|first=Danny|date=14. 9. 2007|access-date=28. 9. 2013}}</ref> Razlog izbora 27. septembra ostaje nepoznat, a spor sa konkurentskom pretraživačkom stranicom [[Yahoo! Search]] iz 2005 smatra se razlogom.<ref>{{Cite news |last=Peterson |first=Andrea|url=http://www.washingtonpost.com/blogs/the-switch/wp/2013/09/27/is-today-really-googles-birthday/ |title=Is today really Google’s birthday? |newspaper=Washington Post|date=27. 9. 2013 |access-date=28. 9. 2013}}</ref><ref>{{cite news|title=Google celebrates 15th birthday with interactive piñata 'doodle'|url=http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-celebrates-15th-birthday-with-interactive-piata-doodle-8842436.html|access-date=28. 9. 2013|newspaper=The Independent|date=26. 9. 2013|author=John Hall|location=London|archive-date=28. 9. 2013|archive-url=https://web.archive.org/web/20130928223219/http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-celebrates-15th-birthday-with-interactive-piata-doodle-8842436.html|url-status=dead}}</ref>

Alliance for Affordable Internet (A4AI) je pokrenuta u oktobru 2013. i Google je dio koalicije javnih i privatnih organizacija koje uključuju [[Facebook]], [[Intel]] i [[Microsoft]]. Vođena od strane [[Tim Berners-Lee]]ja, A4AI se bori napraviti pristup internetu dostupnijim tako da je pristup proširen na zemlje u razvoju, gdje je samo 31% ljudi priključeno. Google će pomagati smanjenju cijena pristupa internetu tako da one padnu ispod UN-ovog Broadband Commission svjetskog cilja od 5% mjesečnog primanja.<ref>{{cite news|title=Sir Tim Berners-Lee and Google lead coalition for cheaper internet|url=http://www.theguardian.com/technology/2013/oct/07/google-berners-lee-alliance-broadband-africa?CMP=EMCNEWEML6619I2&et_cid=51918&et_rid=7107573&Linkid=http%3a%2f%2fwww.theguardian.com%2ftechnology%2f2013%2foct%2f07%2fgoogle-berners-lee-alliance-broadband-africa|access-date=8. 10. 2013|newspaper=The Guardian|date=7. 10. 2013|author=Samuel Gibbs}}</ref>

Korporacijski ujedinjeni prihod za treći kvartal 2013. objavljen je sredinom oktobra 2013. od US$14,89 milijardi, koji pokazuje rast od 12% u odnosu na prethodni kvartal. Googleov internetski biznis je odgovoran za US$10,8 milijardi od ovog iznosa, sa rastom u broju korisničkih klikova na reklame.<ref>{{cite news|title=Google earnings up 12% in third quarter even as Motorola losses deepen|url=http://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report?CMP=EMCNEWEML6619I2&et_cid=53346&et_rid=sundaybottle@hotmail.com&Linkid=http%3a%2f%2fwww.theguardian.com%2ftechnology%2f2013%2foct%2f17%2fgoogle-q3-revenue-earnings-report|access-date=18. 10. 2013|newspaper=The Guardian|date=17. 10. 2013|author=Reuters|archive-date=24. 2. 2015|archive-url=https://web.archive.org/web/20150224132350/http://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report?CMP=EMCNEWEML6619I2&et_cid=53346&et_rid=sundaybottle@hotmail.com&Linkid=http%3a%2f%2fwww.theguardian.com%2ftechnology%2f2013%2foct%2f17%2fgoogle-q3-revenue-earnings-report|url-status=dead}}</ref>

U novembru 2013, Google je objavio planove za novi (93.000 m<sup>2</sup>) ured u Londonu, koji se treba otvoriti u 2016. Nove prostorije će biti u mogućnosti smjestiti 4.500 uposlenika i ovo se smatra kao jedna od najvećih komercijalnih nabavki imanja u Britaniji.<ref>{{cite news|title=Inside Google’s new 1-million-square-foot London office—three years before it’s ready|url=http://qz.com/139794/inside-googles-new-1-million-square-foot-london-office-three-years-before-its-ready/|access-date=6. 11. 2013|newspaper=Quartz|date=1. 11. 2013|author=Leo Mirani}}</ref>

U oktobru 2014, prema [[Interbrand]] rangiranju, Google je bio drugi najvrijedniji brend u svijetu (iza [[Apple Inc.|Applea]]) sa vrijednošću od $107,4 milijarde.<ref>[http://www.nytimes.com/2014/10/09/business/media/tech-companies-lead-ranking-of-most-valuable-brands-.html?_r=0 Technology titans lead ranking of most valuable brands], ''NYTimes.com'', 8. 10. 2014. Retrieved 9. 10. 2014.</ref>

===Nabavke i partnerstva===
[[Datoteka:Google page brin.jpg|thumb|[[Larry Page]] i [[Sergey Brin]] u 2003.|220x220px]]
Od 2001, Google je kupio dosta kompanija, prvenstveno male firme sa ulaganjem kapitala. Godine 2004, Google je kupio [[Keyhole, Inc]].<ref>{{Cite press release |title=Google Acquires Keyhole Corp |publisher=Google, Inc. |date=27. 10. 2004 |url=http://www.google.com/press/pressrel/keyhole.html |access-date=27. 11. 2010}}</ref> Startna kompanija razvijala je proizvod Earth Viewer koji je davao 3D prikaz slike Zemlje. Google je preimenovao ime servisa u [[Google Earth]] 2005. godine. Google je kupio [[Urchin (software)|Urchin Software]] u aprilu 2005, koristeći svoj 'Urchin on Demand' proizvod za kreiranje [[Google Analytics]] u 2006.

U oktobru 2006. Google je objavio da je kupio sajt za razmjenu videosnimaka [[YouTube]] za 1,65 milijardi dolara u Googleovoj zalihi, te da je ugovor završen 13. novembra 2006.<ref>{{Cite news |title= Google closes $A2b YouTube deal |author= [[Reuters]] |work= The Age |location=[[Melbourne]]| url= http://www.theage.com.au/news/Business/Google-closes-A2b-YouTube-deal/2006/11/14/1163266548827.html |access-date=5. 7. 2010 |date=14. 11. 2006}}</ref> Google ne omogućuje detaljne podatke za YouTubeove pokretajuće troškove, te su YouTubeove dobiti u 2007. opisane kao "nematerijalne" u regulatornom smislu.<ref name=Moneyclip>{{Cite news |first= Yi-Wyn |last= Yen |date=25. 3. 2008 |url= http://techland.blogs.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip |title= YouTube Looks For the Money Clip |access-date=5. 7. 2010 |archive-url=https://web.archive.org/web/20100117010826/http://techland.blogs.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip/ |archive-date=17. 1. 2010}}</ref> U junu 2008. članak magazina ''[[Forbes]]'' predstavio je YouTubeov prihod u 2008. od 200 miliona dolara, bilježeći napredak u reklamnim prodajama.<ref name="Forbes08">{{Cite news |first= Quentin |last= Hardy |author2= Evan Hessel |url= http://www.forbes.com/forbes/2008/0616/050.html|title=GooTube|work=Forbes|date=22. 5. 2008|access-date=5. 7. 2010}}</ref>

Dana 13. aprila 2007. Google je postigao sporazum o kupovini [[DoubleClick]]a za 3,1 milijardu dolara, što je Googleu dalo vrijedne veze koje je DoubleClick imao s web-izdavačima i reklamnim agencijama.<ref name="DoubleClicknyt">{{Cite news|url=http://www.nytimes.com/2007/04/14/technology/14DoubleClick.html |title=Google Buys DoubleClick for $3.1 Billion|last=Story|first=Louise|last2=Helft|first2=Miguel|date=17. 4. 2007|newspaper=The New York Times|access-date=26. 2. 2010|location=New York}}</ref> Kasnije iste te godine, Google je kupio [[GrandCentral]] za $50 miliona.<ref>{{cite web|url=http://googleblog.blogspot.com/2007/07/all-aboard.html|title=All aboard|last=Chan|first=Wesley|date=2. 7. 2007|publisher=Google, Inc.|access-date=26. 2. 2010}}</ref> Sajt će kasnije biti preimenovan u [[Google Voice]]. 5. augusta 2009, Google je kupio svoju prvu javnu kompaniju, kupujući softver za kreiranje videa [[On2 Technologies]] za $106,5 miliona.<ref>{{cite web|url=http://www.google.com/intl/en/press/pressrel/ir_20090805.html|title=Google to Acquire On2 Technologies|publisher=Google Press release|date=5. 8. 2009|access-date=5. 7. 2010}}</ref> Google je također kupio [[Aardvark (search engine)|Aardvark]], pretragu za društvene mreže, za $50 miliona, te komentarisao na svom internom blogu, "mi gledamo unaprijed za saradnju da vidimo gdje šta možemo uzeti".<ref>{{cite web|access-date=12. 2. 2010 |url=http://googleblog.blogspot.com/2010/02/google-acquires-aardvark.html |title=Google Acquires Aardvark |publisher=Google, Inc. |quote=we're excited to announce that we've acquired Aardvark, a unique technology company.}}</ref> U aprilu 2010, Google je objavio da je kupio hardverski startup, Agnilux.<ref>{{cite web |url=http://www.marketwatch.com/story/google-buys-stealthy-start-up-agnilux-2010-04-21 |title=Google buys stealthy start-up Agnilux |date=21. 4. 2010 |last=Letzing |first=John |publisher=MarketWatch |access-date=27. 11. 2010}}</ref>

U dodatku mnogih kompanija koje je Google kupio, kompanija je imala partnerstvo sa ostalim organizacijama za istraživanje, reklamiranje i ostale aktivnosti. 2005, Google je imao partnerstvo sa [[NASA]]-ovim [[Ames Research Center|Ames]] istražnim centrom za izgradnju 93.000 m<sup>2</sup> ureda.<ref name="nasaames">{{cite web|url=http://news.cnet.com/Can-Google-beat-the-new-office-curse/2100-1030_3-5884957.html|title=Can Google beat the new-office curse?|last=Mills|first=Elinor|date=29. 9. 2005|publisher=[[CNET]] |access-date=26. 2. 2010}}</ref> Uredi bi se koristili za istraživačke projekte uključujući velikoobimni podatkovni menadžment, [[Mašinski inženjering#Nanotehnologija|nanotehnologiju]], distribuirano računarstvo, te istraživačku svemirsku industriju. Google je ušao u partnerstvo sa firmom [[Sun Microsystems]] u oktobru 2005. radi pomoći oko razmjene i distribuiranja međusobnih tehnologija.<ref name="googlesun">{{Cite news|url=http://www.usatoday.com/tech/news/2005-10-03-google-sun-team_x.htm|title=Google, Sun make 'big deal' together|last=Kessler|first=Michelle|last2=Acohido|first2=Byron|date=3. 10. 2005|newspaper=[[USA Today]]|publisher=[[Gannett Co. Inc.]]|access-date=26. 2. 2010}}</ref>

Kompanija je imala partnerstvo sa [[AOL]]-om<ref name="googleaol">{{cite web|url=http://news.cnet.com/What-the-Google-AOL-deal-means-for-users/2100-1024_3-6010327.html|title=What the Google-AOL deal means for users|last=Mills|first=Elinor|date=28. 12. 2005|work=[[CNET]]|publisher=[[CBS Interactive]]|access-date=26. 2. 2010}}</ref> radi poboljšanja međusobne pretrage video servisa. Googleova partnerstva 2005. također su sadržavala finansiranje nove [[.mobi]] vrhunske domene za mobilne uređaje, zajedno s ostalim kompanijama, uključujući i [[Microsoft]], [[Nokia]] i [[Ericsson]].<ref>{{cite web|url=http://finance.yahoo.com/news/DotMobi-Sells-Mobi-DomainName-paidcontent-2969792871.html?x=0&.v=1|title=DotMobi Sells .Mobi Domain-Name Operator|last=Lunden|first=Ingrid|date=12. 2. 2010|publisher=[[Yahoo!]]|access-date=26. 2. 2010|archive-url=https://web.archive.org/web/20110623143032/http://finance.yahoo.com/news/DotMobi-Sells-Mobi-DomainName-paidcontent-2969792871.html?x=0&.v=1|archive-date=23. 6. 2011}}</ref> Google bi kasnije pokrenuo "[[AdSense for Mobile]]", uzimajući maha na razvoju mobilnog reklamnog tržišta.<ref name="adsense_mobile">{{cite web|url=http://www.google.com/intl/en/press/annc/20070917_mobileads.html|title=Google AdSense for Mobile unlocks the potential of the mobile advertising market|date=17. 9. 2007 |publisher= Google, Inc.|access-date=26. 2. 2010}}</ref> Povećavajući svoj marketinški nivo još dalje, Google i [[News Corp. Digital Media|Fox Interactive Media]] od [[News Corporation]] ušli su u sporazum vrijedan 900 miliona dolara radi omogućavanja pretrage i reklamiranja tadašnje popularne društvene mreže [[MySpace]].<ref name="googlemyspace">{{Cite news|url=http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_7/ai_n16610613/|title=Fox Interactive Media Enters into Landmark Agreement with Google Inc.; Multi-Year Pact Calls for Google to Provide Search and Advertising across Fox Interactive Media's Growing Online Network Including the MySpace Community|date=7. 8. 2006|publisher=B Net|access-date=26. 2. 2010|archive-date=9. 1. 2016|archive-url=https://web.archive.org/web/20160109065331/http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_7/ai_n16610613/|url-status=dead}}</ref>

U 2007, Google je počeo sponzorirati [[NORAD Tracks Santa]], isključujući bivšeg sponzora AOL. NORAD Tracks Santa tvrdi da prati Djeda Mrazov napredak na Badnju večer,<ref name="Tracking Santa: NORAD & Google Team Up For Christmas, Dec 1, 2007, Danny Sullivan">{{cite web |url=http://searchengineland.com/tracking-santa-norad-google-team-up-for-christmas-12817 |title=Tracking Santa: NORAD & Google Team Up For Christmas, Dec 1, 2007, Danny Sullivan |access-date=5. 7. 2010 |publisher=Search Engine Land }}</ref> koristeći Google Earth da "prati djeda Mraza" u 3D-u po prvi put.<ref name="Behind the scenes: NORAD's Santa tracker for Thur, Dec 21, 2009 By Daniel Terdiman, CNET">{{cite web |url=http://news.cnet.com/8301-13772_3-10418101-52.html |title=Behind the scenes: NORAD's Santa tracker for Thur, Dec 21, 2009 By Daniel Terdiman, CNET |access-date=31. 12. 2009 |work=[[CNET]]|publisher=[[CBS Interactive]] }}</ref> Googleov servis YouTube dao je ''NORAD Tracks Santa'' vlastiti kanal.<ref name="Instructions On Tracking Santa With NORAD & Google: The 2007 Edition, Dec 24, 2007, Danny Sullivan">{{cite web |url=http://searchengineland.com/instructions-on-tracking-santa-with-norad-google-the-2007-edition-13001 |title=Instructions On Tracking Santa With NORAD & Google: The 2007 Edition, Dec 24, 2007, Danny Sullivan |access-date=5. 7. 2010 |publisher=Search Engine Land }}</ref>

U 2008, Google je razvio partnerstvo sa [[GeoEye]] da pokrene satelit koji opskrbljuje Google sa visoko-razlučivim (0,41 m monochrome, 1,65 m color) prikazom za Google Earth. Satelit je pokrenut iz [[Vandenberg Air Force Base]] 6. septembra 2008.<ref>{{Cite news|url=http://www.reuters.com/article/2008/09/06/us-geoeye-idUSN0633403420080906|title=GeoEye launches high-resolution satellite|last=Shalal-Esa|first=Andrea|date=6. 9. 2008|publisher=Reuters|access-date=26. 2. 2010|location=Washington|archive-date=4. 7. 2015|archive-url=https://web.archive.org/web/20150704142406/http://www.reuters.com/article/2008/09/06/us-geoeye-idUSN0633403420080906|url-status=dead}}</ref> Google je također najavio u 2008. da servira arhivu fotografija magazina [[Life (magazine)|Life Magazine]]. Neke od slika u arhivi nikad nisu objavljene u magazinu.<ref>{{Cite news |title=Google gives online life to Life mag's photos |url=http://www.msnbc.msn.com/id/27802744/ |quote=Google Inc. has opened an online photo gallery that will include millions of images from ''[[Life (magazine)|Life]]'' magazine's archives that have never been seen by the public before. |agency=[[Associated Press]] |date=20. 11. 2008 |access-date=25. 2. 2010 |location=Mountain View, California}}</ref> Slike su obilježene vodenim pečatom i originalno su imale napomene o autorskim pravima na svim slikama, bez obzira na status javne domene.<ref>{{cite web |url=http://searchengineland.com/google-to-host-10-million-time-life-unpublished-images-15513 |title=Google Hosting Time-Life Photo Archive, 10 Million Unpublished Images Now Live |publisher=[[Search Engine Land]] |author=Greg Stirling |date=18. 11. 2008 |access-date=5. 7. 2010}}</ref>

U 2010, [[Google Energy]] napravio je svoje prvo investiranje u projekt obnovljive energije, ulažući $38,8 miliona u dvije vjetroelektrane u [[North Dakota|Sjevernoj Dakoti]]. Kompanija je objavila da dvije lokacije generiraju 169,5 megavata snage, dovoljno da opskrbe 55.000 domova. Farme, koje je razvila firma [[NextEra Energy Resources]], će smanjiti korištenje fosilnih goriva u regiji i vratiti profite. NextEra Energy Resources prodala je Googleu 20% udjela u projektu da dobije ulog za svoj razvoj.<ref>{{Cite news |title=Google Invests in Two Wind Farms |first1=Scott |last1=Morrison |first2=Cassandra |last2=Sweet |newspaper=[[The Wall Street Journal]] |date=4. 5. 2010 |url=http://online.wsj.com/article/SB10001424052748704342604575222420304732394.html |access-date=27. 11. 2010}}</ref> U februaru 2010, [[Federal Energy Regulatory Commission]] (FERC) autorizirala je Google da kupuje i prodaje energiju po tržišnim cijenama.<ref>''[http://news.cnet.com/8301-11128_3-10456435-54.html Google Energy can now buy and sell energy] {{Webarchive|url=https://archive.today/20181223203337/https://www.cnet.com/news/google-gets-go-ahead-to-buy-sell-energy/ |date=23. 12. 2018 }}, on Cnet.com''.</ref> Red jasno navodi da Google Energy—podružnica Googlea—drži prava "za prodaju energije, kapaciteta i pomoćnih servisa po tržišno-baziranim stopama", ali i obznanjuje that niti Google Energy niti podružnice "posjeduju ili kontrolišu bio koje generativne ili prijenosne" objekte.<ref>{{cite web|title=Google gets go-ahead to buy, sell energy|url=http://news.cnet.com/8301-11128_3-10456435-54.html|work=[[CNET]]|publisher=CBS Interactive Inc|access-date=23. 9. 2013|author=Candace Lombardi|date=19. 2. 2010|archive-date=23. 12. 2018|archive-url=https://archive.today/20181223203337/https://www.cnet.com/news/google-gets-go-ahead-to-buy-sell-energy/|url-status=dead}}</ref> Korporacija ostvaruje ovo odobrenje u septembru 2013. godine, kada je najavila da će kupiti sve proizvedene električne energije od strane još neizgrađenih 240 megavata Happy Hereford [[vjetroelektrana]].<ref>{{cite news|title=Google is on the way to quietly becoming an electric utility|url=http://qz.com/125407/google-is-on-the-way-to-quietly-becoming-an-electric-utility/|access-date=23. 9. 2013|newspaper=Quartz|date=18. 9. 2013|author=Todd Woody}}</ref>

Također 2010, Google je kupio [[Global IP Solutions]], norvešku kompaniju koja omogućava telekonferencije i ostale slične servise. Ova akvizicija omogućila je Googleu da doda telefonske servise u svoju listu proizvoda.<ref>{{Cite news |last1=Gomes |first1=Lee |date=18. 5. 2010 |title=Google's Latest Telephony Play |work=[[Forbes]]|url=http://www.forbes.com/2010/05/18/google-microsoft-videoconferencing-technology-telephony.html |access-date=27. 11. 2010}}</ref> 27. maja 2010, Google je objavio da je zaključio akviziciju mobilne marketinške mreže [[AdMob]]. Ovo se desilo par dana nakon što je Savezna trgovinska komisija zatvorila istragu kupovine.<ref>{{cite web |url=http://www.appscout.com/2010/05/google_closes_acquisition_of_a.php |title=Google Closes Acquisition of AdMob |last1=Albanesius |first1=Chloe |date=27. 5. 2010 |publisher=AppScout |access-date=16. 6. 2010 |archive-date=16. 7. 2011 |archive-url=https://web.archive.org/web/20110716180347/http://www.appscout.com/2010/05/google_closes_acquisition_of_a.php |url-status=dead }}</ref> Google je dobio kompaniju za nepoznat iznos.<ref>{{cite news |url=http://www.pcmag.com/article2/0,2817,2355609,00.asp |title=Google Acquires Mobile Display Ad Firm AdMob |last1=Albanesius |first1=Chloe |date=9. 11. 2010 |work=PC Magazine |publisher=Ziff Davis Publishing Holdings Inc. |access-date=16. 6. 2010}}</ref> U julu 2010, Google je potpisao sporazum sa Iowa vjetrenjačama da kupi 114 megavata energije za 20 godina.<ref name="wind energy">{{cite web |url=http://news.techworld.com/green-it/3232690/google-buys-power-from-iowa-wind-farm/?olo=rss |title=Google buys power from Iowa wind farm |publisher=News.techworld.com |date=21. 7. 2010 |access-date=26. 10. 2010 |archive-date=5. 7. 2014 |archive-url=https://web.archive.org/web/20140705231858/http://news.techworld.com/green-it/3232690/google-buys-power-from-iowa-wind-farm/?olo=rss |url-status=dead }}</ref>

4. aprila 2011, ''[[The Globe and Mail]]'' objavio je da Google nudi $900 miliona za šest hiljada [[Nortel Networks]] patenata.<ref>{{cite news |url=http://www.theglobeandmail.com/report-on-business/google-bids-900-million-for-nortel-patents/article1969788/ |title=Bid for Nortel patents marks Google's new push into mobile world |work=Globe and Mail |date=4. 4. 2011 |access-date=25. 4. 2011 |location=Toronto |archive-url=https://web.archive.org/web/20110407100606/http://www.theglobeandmail.com/report-on-business/google-bids-900-million-for-nortel-patents/article1969788/ |archive-date=7. 4. 2011 }}</ref>

15. augusta 2011, Google je napravio svoju najveću ikad akviziciju dotad kada je izjavio da će kupiti [[Motorola Mobility]] za 12,5 milijardi dolara<ref>{{cite news |url=http://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html |title=Google agrees to acquire Motorola Mobility |author=Tsukayama, Hayley |work=The Washington Post |date=15. 8. 2011 |access-date=17. 8. 2011 }}</ref><ref>{{cite web|url=http://investor.google.com/releases/2011/0815.html |title=Google to Acquire Motorola Mobility — Google Investor Relations |publisher=Google |access-date=17. 8. 2011}}</ref> subjekat za odobrenje regulatora u Sjedinjenim Državama i Evropi. U postu na Googleovom blogu, Googleov izvršni direktor i suosnivač Larry Page objavio je da je akvizicija bila strateški potez da ojača Googleov portfolio patenata. Kompanijin Android operativni sistem je došao u vatru u industrijskoj širokoj bici, jer su Apple i Microsoft tužili kreatore uređaja Android poput HTC-a, Samsunga i Motorole.<ref name="appleinsider1">{{cite web|last=Hughes |first=Neil |url=http://www.appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html |title=Google CEO: 'Anticompetitive' Apple, Microsoft forced Motorola deal |publisher=AppleInsider |access-date=17. 8. 2011}}</ref> Spajanje je dovršeno 22. maja 2012, nakon dopuštenja [[Narodna Republika Kina|Narodne Republike Kine]].<ref>{{cite news|url=http://www.bbc.co.uk/news/business-18164190|title=Google |access-date=23. 5. 2012 | work=BBC News|date=22. 5. 2012}}</ref>

Ova kupovina je napravljena djelomično da pomogne da Google dobije Motorolin značajni portfolio za patent na mobilnim uređajima i bežičnim tehnologijama da pomogne zaštititi to na nadolazećim patentnim sporovima sa ostalim kompanijama,<ref name="supercharging android">{{cite web|last=Page |first=Larry |url=http://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html |title=Official Google Blog: Supercharging Android: Google to Acquire Motorola Mobility |publisher=Googleblog.blogspot.com |access-date=17. 8. 2011}}</ref> uglavnom [[Apple Inc.|Applea]] i [[Microsoft]]a<ref name="appleinsider1"/> i da omogući da nastavi da besplatno nudi [[Android (operating system)|Android]].<ref name="cnet">{{cite web|title=Google to buy Motorola Mobility for $12.5B|url=http://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/|first=Roger|last=Cheng|date=15. 8. 2011}}</ref> Nakon što je akvizicija zatvorena, Google je počeo da restruktuira Motorola biznis da se uklopi s Googleovom strategijom. Dana 13. augusta 2012, Google je objavio planove otpuštanja 4000 Motorola Mobility zaposlenika.<ref>{{cite news | url=http://www.reuters.com/article/2012/08/13/us-motorolamobility-jobs-idUSBRE87C07F20120813 | title=Google to cut 4,000 Motorola Mobility jobs, shares rise | date=13. 8. 2012 | work=Reuters | access-date=28. 10. 2014 | archive-date=26. 11. 2014 | archive-url=https://web.archive.org/web/20141126075614/http://www.reuters.com/article/2012/08/13/us-motorolamobility-jobs-idUSBRE87C07F20120813 | url-status=dead }}</ref> Dana 10. decembra 2012. Google je prodao proizvodne operacije firme Motorola Mobility firmi [[Flextronics]] za $75 miliona.<ref>{{cite news| url=http://www.engadget.com/2012/12/11/motorola-flextronics/ |title= Motorola's retreat continues, sells factories in China and Brazil to Flextronics for $75 million | date=11. 12. 2012}}</ref> Kao dio sporazuma, Flextronics će proizvoditi neotkriveno Android i ostale mobilne uređaje.<ref>{{cite news| url=http://www.zdnet.com/cn/flextronics-acquires-motorola-mobilitys-plants-in-china-brazil-7000008603/ | title= Flextronics acquires Motorola Mobility's plants in China, Brazil | date=11. 12. 2012}}</ref> 19. decembra 2012, Google je prodao Motorola Home, poslovni odjel Motorola Mobilityja, firmi [[Arris Group]]u za 2,35 milijardi dolara u gotovini i dioničkoj transakciji. Kao dio ovog ugovora, Google je dobio 15,7% udjela u Arris Groupu, koji vrijedi 300 miliona dolara.<ref>{{cite news |url=http://www.arrisi.com/_docs/ARRIS_Announcement_Release.pdf |title=Arris To Acquire Motorola Home Business For $2.35 Billion In Cash And Stock | date=19. 12. 2012 | access-date=28. 10. 2014 | archive-url=https://www.webcitation.org/6DOGJROQI?url=http://www.arrisi.com/_docs/ARRIS_Announcement_Release.pdf | archive-date=3. 1. 2013 }}</ref>

5. juna 2012, Google je objavio da je kupio [[Quickoffice]], kompaniju široko poznatu za njihove mobilne produktivne servise za iOS i Android. Google planira da integrira Quickofficeovu tehnologiju u njihov vlastiti uredski servis.<ref>Lardinois, Frederic. 5. 6. 2012. "Google Acquires Mobile Productivity Company Quickoffice." http://techcrunch.com/2012/06/05/google-acquires-mobile-productivity-company-quickoffice/</ref>

6. februara 2013, Google je objavio da je kupio Channel Intelligence za $125 miliona. Channel Intelligence, tehnološka kompanija koja pomaže korisnicima da kupe proizvode online, jeste aktivna globalno u 31 različitoj zemlji i radi sa više od 850 trgovaca. Google će koristiti ovu tehnologiju da poboljša svoj e-commerce biznis.<ref>6. 2. 2013. Lunden, Ingrid. "Google Acquires Channel Intelligence For $125M To Boost Product Referrals And E-Commerce With Users." http://techcrunch.com/2013/02/06/google-acquires-channel-intelligence-to-boost-product-recommendations-and-e-commer-with-users/</ref>

Službena potvrda Googleove kupovine izraelskog startupa [[Waze]] desila se u junu 2013. Waze se promovira kao "društveno-bazirana prometna i navigacijska aplikacija".<ref name="Waze">{{cite web|title=Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business|url=http://techcrunch.com/2013/06/11/its-official-google-buys-waze-giving-a-social-data-boost-to-its-location-and-mapping-business/|work=TechCrunch|publisher=AOL Inc|access-date=29. 7. 2013|author=Ingrid Lunden|date=11. 6. 2013}}</ref>

Prateći kupovinu Wazea, Google je dostavio "10-Q" podnesak sa [[U.S. Securities and Exchange Commission|Securities Exchange Commission]] (SEC) koji objelodanjuje da je korporacija utrošila US$1,3 milijarde na akvizicije tokom prve polovine 2013. Podnesak također govori da je Waze akvizicija koštala Google US$966 miliona, umjesto US$1.1 milijardi, broj koji je sprva bio predstavljen u medijskim izvorima.<ref name="Waze" /><ref>{{cite web|title=Yahoo And Google Are Both Spending Big Money On Acquisition Sprees And What That Says About Their Futures|url=http://techcrunch.com/2013/07/29/yahoo-and-google-are-both-spending-big-money-on-acquisition-sprees-and-what-that-says-about-their-futures/?ncid=tcdaily|work=TechCrunch|publisher=AOL Inc|access-date=29. 7. 2013|author=Rip Empson|date=29. 7. 2013}}</ref><ref>{{cite web|title=Google and Waze seal the deal on their $1.1B purchase acquisition.|url=http://www.geektime.com/2013/06/11/mazal-tov-google-and-waze-officially-tie-the-knot/|work=Geektime|publisher=Geektime|access-date=29. 7. 2013|author=Avi Schneider|date=11. 6. 2013|archive-date=11. 2. 2015|archive-url=https://web.archive.org/web/20150211143955/http://www.geektime.com/2013/06/11/mazal-tov-google-and-waze-officially-tie-the-knot/|url-status=dead}}</ref>

Akvizicija iz 2012. firme WIMM Labs, koja je prethodno napravila Android pametni sat, potvrđena je u augustu 2013. Od 31. augusta 2013, Google nije javno komentarisao na vijesti u vezi sa WIMM Labs.<ref>{{cite web|title=Google Confirms It Has Acquired Android Smartwatch Maker WIMM Labs|url=http://techcrunch.com/2013/08/31/google-acquires-wimm-labs/?ncid=tcdaily|work=TechCrunch|publisher=AOL Inc|access-date=8. 9. 2013|author=Natasha Lomas|date=31. 8. 2013}}</ref> Akvizicija Fluttera, kreatora tehnologije prepoznavanja pokreta rukom, je potvrđena od korporacije ranog oktobra 2013. Zabilježena cijena je US$40 miliona i Googleov glasnogovornik je izjavio: "Mi smo stvarno impresirani sa Flutterovom timskom mogućnošću da dizajnira novu tehnologiju baziranu na oštrom istraživanju." Flutterova tehnologija dopupta korisnicima da donose ručne pokrete za kontrolu navigacije za aplikacije poput iTunesa, Windows Media Playera i Winampa.<ref>{{cite web|title=Google Acquires Flutter, Creator of Hand Gesture Recognition Technology|url=http://searchenginewatch.com/article/2298628/Google-Acquires-Flutter-Creator-of-Hand-Gesture-Recognition-Technology|work=Search Engine Watch|publisher=Incisive Interactive Marketing LLC|access-date=8. 10. 2013|author=Jennifer Clegg|date=3. 10. 2013}}</ref>

26. januara 2014. Google Inc. je izjavio sporazum od kupovini [[DeepMind Technologies]], privatnu firmu umjetne inteligencije iz [[London]]a. DeepMind opisuje sebe kao imanje mogućnosti kombiniranja najboljih tehnologija mašinskog učenja i sistema neuronauke da napravi opće algoritme. DeepMindove prve komercijalne aplikacije su korištene u simulacijama, e-commerce i igrama. Od decembra 2013, izjavljeno je da DeepMind ima približno 75 zaposelnika.<ref name=Chowdhry-DeepMind>{{cite news|last=Chowdhry|first=Amit|title=Google To Acquire Artificial Intelligence Company DeepMind|url=http://www.forbes.com/sites/amitchowdhry/2014/01/27/google-to-acquire-artificial-intelligence-company-deepmind/|access-date=27. 1. 2014|newspaper=Forbes|date=27. 1. 2014}}</ref> Web-sajt za tehnološke vijesti [[Re/code]] objavile su da je kompanija kupljena za $400 miliona iako nije rečeno odakle je došla informacija. Googleov glasnogovornik nije komentarisao cijenu.<ref name="Helgren- DeepMind">{{cite news|last=Helgren|first=Chris|title=Google to buy artificial intelligence company DeepMind|url=http://www.reuters.com/article/2014/01/27/us-google-deepmind-idUSBREA0Q03220140127|access-date=27. 1. 2014|newspaper=Reuters|date=27. 1. 2014|archive-date=27. 1. 2014|archive-url=https://web.archive.org/web/20140127042513/http://www.reuters.com/article/2014/01/27/us-google-deepmind-idUSBREA0Q03220140127|url-status=dead}}</ref><ref name="Ribeiro- DeepMind">{{cite news|last=Ribeiro|first=Jon|title=Google buys artificial intelligence company DeepMind|url=http://www.pcworld.com/article/2091500/google-acquires-artificial-intelligence-company-deepmind.html|access-date=27. 1. 2014|newspaper=PC World|date=27. 1. 2014}}</ref> Kupovina DeepMinda pomaže u Googleovom nedavnom rastu u umjetnoj inteligenciji i robotici.<ref name="Opan- DeepMind">{{cite news|last=Opam|first=Kwame|title=Google buying AI startup DeepMind for a reported $400 million|url=http://www.theverge.com/2014/1/26/5348640/google-deepmind-acquisition-robotics-ai|access-date=27. 1. 2014|newspaper=The Verge|date=27. 1. 2014}}</ref>

Dana 29. januara 2014. Google je objavio da prodaje svoju [[Motorola Mobility]] jedinicu kineskom [[Lenovo|Lenovu]], za 2,91 milijardu dolara. Kompanija je držala proširenu kolekciju patenata korištenu za razvoj Android proizvoda, što se smatra najvrijednijim dijelom originalnog dogovora.<ref name="Opan- DeepMind"/> Bez obzira na to, prodajna cijena je bila znatno manja od 12,5 milijardi dolara kad je Google kupio Motorola Mobility. Cijena 2,91 milijardi dolara sastojala se od 660 miliona u gotovini, 750 miliona u redovnim dionicama Lenova i 1,5 milijardi trogodišnjih mjenica.<ref name="GoogleSale">{{cite news|title=US Moto X production plant of Motorola to be shut down by year end|url=http://www.fortworthnews.net/index.php/sid/222467207/scat/42acbe017a594c30/ht/US-Moto-X-production-plant-of-Motorola-to-be-shut-down-by-year-end|access-date=1. 6. 2014|publisher=Fort Worth News.Net|archive-url=https://web.archive.org/web/20140706104322/http://www.fortworthnews.net/index.php/sid/222467207/scat/42acbe017a594c30/ht/US-Moto-X-production-plant-of-Motorola-to-be-shut-down-by-year-end|archive-date=6. 7. 2014}}</ref>

U martu 2014. Google je potvrdio da je kupio ostatke početnog projekta igre, Green Throttle Games, koji su razvili [[Bluetooth]] upravljač za igre za [[Android (operativni sistem)|Android]].<ref>By Devindra Hardawar, VentureBeat."[http://venturebeat.com/2014/03/12/google-buys-green-throttle-games-which-could-be-a-big-part-of-its-set-top-box/ / Google buys Green Throttle Games, which could be a big part of its Android set-top box]." 12. 3. 2014. Pristupljeno: 12. mart 2014.</ref> U maju 2014, Google je objavio da je kupio [[Quest Visual]], kreatora prošireni stvarni prevodilac aplikacije Word Lens.<ref>{{cite web|title=Google Acquires Quest Visual, Maker of 'Word Lens' App: Image-Based Translation Works With iOS, Android, Glass|url=http://www.latinpost.com/articles/12891/20140518/google-acquires-quest-visual-maker-of-word-lens-app-image-based-translation-works-with-ios-android-glass.htm|publisher=LatinPost|access-date=19. 5. 2014}}</ref> U junu 2014, Google je kupio firmu za satelitsko snimanje [[Skybox Imaging]] za $500 miliona.<ref>{{cite web|url=http://www.bbc.co.uk/news/technology-27785546 |title=Google buys satellite firm Skybox Imaging for $500m|work=BBC News|date=10. 6. 2014|access-date=11. 6. 2014}}</ref> U julu 2014, Google je kupio internetski muzički servis [[Songza]].<ref>{{cite web|url=http://www.cnet.com/news/google-buys-songza-a-pandora-like-player-where-context-is-king/ |title=Google buys Songza, a Pandora-like player where context is king|work=[[CNET]]|publisher=[[CBS Interactive]]|date=1. 7. 2014|access-date=1. 7. 2014}}</ref>

===Lobiranje===
U 2013. godini, Google je rangiran kao 5. u potrošnji na lobiranje, napredujući od 213. pozicije iz 2003.<ref name=lobby1>{{cite news|url=http://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html?tid=pm_politics_pop|title=Google, once disdainful of lobbying, now a master of Washington influence|publisher=[[The Washington Post]] | first1=Tom|last1=Hamburger|first2=Matea|last2=Gold|date=13. 4. 2014}}</ref>

=== Googleovi podatkovni centri ===
Od 2014, Google Inc. posjeduje i operira sa šest Google modularnih podatkovnih centara širom SAD, i po jednom u Čileu, Finskoj, Irskoj, Belgiji, Singapuru i u [[Tajvan]]u.<ref name=google>{{cite web|title=Datacenter locations|url=http://www.google.com/about/datacenters/inside/locations/index.html|publisher=Google|access-date=22. 7. 2014}}</ref> In 2011, kompanija je objavila planove za izgradnju tri podatkovna centra po cijeni od više od $200 miliona u Aziji (Singapur, Hong Kong i Tajvan) i rečeno je da će biti u funkciji unutar dvije godine.<ref>{{cite news |url= http://online.wsj.com/article/BT-CO-20110928-700133.html |title=UPDATE: Google To Build Three Data Centers In Asia, Investment To Exceed $200M |date=28. 9. 2011 |work=The Wall Street Journal  |access-date=29. 10. 2014 |archive-url=https://web.archive.org/web/20110928174147/http://online.wsj.com/article/BT-CO-20110928-700133.html |archive-date=28. 9. 2011 }}</ref><ref>{{cite web |url= http://www.datacenterknowledge.com/archives/2011/09/28/google-to-build-three-data-centers-in-asia/ |title=Google to Build Three Data Centers in Asia |publisher=Datacenterknowledge.com |access-date=13. 3. 2014}}</ref>

U oktobru 2013. ''[[The Washington Post]]'' je objavio da je SAD-ova Nacionalna Sigurnosna Agencija prekinula komunikacije između Googleovih podatkovnih centara, kao dio programa pod nazivom [[Muscular (program nadzora)|MUSCULAR]].<ref>{{cite news|url=http://www.washingtonpost.com/world/national-security/nsa-infiltrates-links-to-yahoo-google-data-centers-worldwide-snowden-documents-say/2013/10/30/e51d661e-4166-11e3-8b74-d89d714ca4dd_story.html|title=NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say|first1=Barton |last1=Gellman |first2=Ashkan |last2=Soltani|work=The Washington Post|date=30. 10. 2013|access-date=1. 11. 2013}}</ref><ref>{{cite news|url=http://www.nytimes.com/2013/10/31/technology/nsa-is-mining-google-and-yahoo-abroad.html|title=N.S.A. Said to Tap Google and Yahoo Abroad|work=The New York Times|first1=Charlie|last1=Savage|first2=Claire|last2=Miller|first3=Nicole|last3=Perlroth|date=30. 10. 2013|access-date=1. 11. 2013}}</ref> Ovo prisluškivanje je omogućeno jer Google nije šifrirao podatke koji prolaze unutar sopstvene mreže.<ref>{{cite news|url=http://arstechnica.com/information-technology/2013/10/how-the-nsas-muscular-tapped-googles-and-yahoos-private-networks/|title=How the NSA’s MUSCULAR tapped Google’s and Yahoo’s private networks|first=Sean|last=Gallagher|work=Ars Technica|date=31. 10. 2013|access-date=1. 11. 2013}}</ref> Google je počeo šifriranje podataka poslatih između podatkovnih centara u 2013.<ref>{{cite news|url=http://www.nytimes.com/2013/11/01/technology/angry-over-us-surveillance-tech-giants-bolster-defenses.html?hp&_r=1&pagewanted=all&|title=Angry Over U.S. Surveillance, Tech Giants Bolster Defenses|work=The New York Times|first=Claire|last=Miller|date=31. 10. 2013|access-date=1. 11. 2013}}</ref>

== Proizvodi i servisi ==
{{Također pogledajte|Spisak Googleovih proizvoda}}

=== Reklamiranje ===
[[Datoteka:Ad-tech London 2010 (2).JPG|thumb|Google na ad-techu; [[London]], 2010.]]
Za 2006. fiskalnu godinu, kompanija je izvjestila $10,492 milijardi ukupnih reklamnih prihoda i samo $112 miliona u licenciranju i ostalim prihodima.<ref name="10-K">{{cite web|url=http://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm|title=Form 10-K – Annual Report|access-date=5. 7. 2010|publisher=SEC }}</ref> U 2011. godini, 96% prihoda Googla je postignuto od njegovih programa oglašavanja.<ref name="Google-Inc-Jan-2012-10-K">{{cite web|url=http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |title=Google Inc, Form 10-K, Annual Report, Filing Date Jan 26, 2012 |publisher=secdatabase.com |access-date=8. 3. 2013}}</ref> Koristeći tehnologiju od kompanije [[DoubleClick]], Google može odrediti korisničke interese i ciljati reklamama tako da su one relevantne njihovom kontekstu i korisniku koji ih vidi.<ref>{{Cite news|author=Nakashima, Ellen |title=Some Web Firms Say They Track Behavior Without Explicit Consent |url=http://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |date=12. 8. 2008 |work=The Washington Post |access-date=5. 7. 2010}}</ref><ref>{{Cite news |author=Helft, Miguel|title=Google to Offer Ads Based on Interests |url=http://www.nytimes.com/2009/03/11/technology/internet/11google.html |work=The New York Times |date=11. 3. 2009 |access-date=5. 7. 2010}}</ref>

[[Google Analytics]] dopušta posjednicima web-sajtova da prate gdje i kako ljudi koriste svoje web-sajtove, naprimjer procjenom broja klikova za sve linkove na stranici.<ref>{{Cite news |author=Bright, Peter |title=Surfing on the sly with IE8's new "InPrivate" Internet |url=http://arstechnica.com/microsoft/news/2008/08/surfing-on-the-sly-ie8s-inprivate-internet.ars |date=27. 8. 2008 |publisher=Ars Technica |access-date=1. 9. 2008}}</ref> Google reklame mogu biti pozicionirane na web-sajtove treće strane u dvodjelnom programu. Googleov [[AdWords]] dopušta onima koji reklamiraju da prikažu svoje reklame u Googleovoj mreži sadržaja, bilo da je to šemi cijena-po-kliku ili cijena-po-pregledu. Sestrinski servis, Google [[AdSense]], dopušta posjednicima web-sajtova da prikazuju ove reklame na svojim stranicama i zarade novac svaki put kada je reklama kliknuta.<ref name="AdSense">{{cite web |url=https://www.google.com/adsense/login/en_US/?sourceid=aso&subid=uk-en-ha&utm_medium=ha&utm_term=adsense&gsessionid=O---pJlnnf2wFZF8qu81Lg |title=AdSense |access-date=11. 10. 2009}}</ref>

Jedna od kritika ovog programa je mogućnost [[prevara u klikanju|prevare s klikanjem]], koja se dešava kada osoba ili automatizirana skripta klika na reklame bez interesa za proizvod, uzrokujući oglašivaču da neopravdano plaća Googleu novac. Izvještaji iz industrije u 2006. kazuju kako su približno 14 do 20 procenata klikova bili prevara ili neispravni.<ref>Mills, Elinor. "[http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html Google to offer advertisers click fraud stats]." CNET. 25. 7. 2006. Preuzeto 29. juli 2006.</ref>

U februaru 2003, Google je prestao prikazivati reklame [[Oceana (neprofitna grupa)|Oceana]], neprofitne organizacije koja je protestirala tretman kanalizacije za velike kruzere. Google je citirao svoju policu tog vremena, dajući do znanja da "Google ne prihvata reklamiranje ako reklama ili stranica zagovara protiv drugih individua, grupa ili organizacija."<ref>{{cite web|url= http://www.webpronews.com/topnews/2004/05/17/google-somewhat-lifts-oceana-ad-ban|title= Google Somewhat Lifts Oceana Ad Ban|publisher= webpronews.com|access-date=29. 10. 2014|archive-url= https://web.archive.org/web/20090130095413/http://www.webpronews.com/topnews/2004/05/17/google-somewhat-lifts-oceana-ad-ban|archive-date=30. 1. 2009}}</ref> Politika je kasnije izmijenjena.<ref>{{cite web |url=https://www.google.com/adsense/static/en_US/Terms.html|title= Google AdSense Online Standard Terms and Conditions |publisher=Google AdSense}}</ref> U junu 2008. Google je postigao reklamni sporazum sa Yahoo!-om, koji je dopuštao Yahoo!-u da označava Googleove reklame na svojim [[web stranica]]ma. Alijansa između dvije kompanije nije nikad u potpunosti realizirana zbog [[Zakon o konkurenciji|antimonopolske]] zabrinutosti od strane [[Ministarstvo pravde Sjedinjenih Američkih Država|američkog ministarstva pravde]]. Kao rezultat, Google se povukao iz ugovora u novembru 2008.<ref>{{cite web |url=http://www.bloggingstocks.com/2008/10/31/yahoo-and-google-may-dump-their-deal/print/ |title=Yahoo and Google may dump their deal |last=Mclntyre |first=Douglas |publisher=Bloggingstocks.com |date=31. 10. 2008 |access-date=26. 10. 2010 |archive-date=29. 10. 2013 |archive-url=https://web.archive.org/web/20131029194613/http://www.bloggingstocks.com/2008/10/31/yahoo-and-google-may-dump-their-deal/print/ |url-status=dead }}</ref><ref>{{cite web|url=http://googleblog.blogspot.com/2008/11/ending-our-agreement-with-yahoo.html |title=Ending our agreement with Yahoo!|last= Drummond|first=David|date=5. 11. 2008 |access-date=26. 10. 2010|publisher=Google, Inc}}</ref>
U pokušaju da reklamira vlastite proizvode, Google je pokrenuo web-sajt nazvan Demo Slam, razvijen da demonstrira [[tehnološka demonstracija|tehnološke demoe]] [[Spisak Googleovih proizvoda|Googleovih proizvoda]].<ref>{{cite web |url=http://www.demoslam.com/#/what |title=Google Demo Slam |publisher=Google, Inc. |access-date=18. 11. 2010 |archive-url=https://web.archive.org/web/20101116175709/http://demoslam.com/#/what |archive-date=16. 11. 2010 }}</ref>

=== Pretraživač ===
{{Glavni|Google pretraga}}
[[Datoteka:Google web search.png|thumb|250px|Googleova početna [[web-stranica]].]]

Prema istraživanju tržišta koje je objavio [[comScore]] u novembru 2009, [[Google pretraga]] dominantna je pretraživačka mašina u Sjedinjenim Državama, s [[tržišni udjel|tržišnim udjelom]] 65,6%.<ref name="comscore">{{Cite news|date=16. 12. 2006| title=comScore Releases November 2009 U.S. Search Engine Rankings|url=http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings|access-date=5. 7. 2010}}</ref> Google indeksira milijarde<ref>{{cite web|first=Michael |last=Arrington |url=http://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |title=Google's Misleading Blog Post: The Size Of The Web And The Size Of Their Index Are Very Different |publisher=Techcrunch.com |date=25. 7. 2008 |access-date=31. 12. 2010}}</ref> web-stranica, tako da korisnici mogu pretraživati informacije koje žele korištenjem ključnih riječi i [[Operator (računarsko programiranje)|operatora]].

Godine 2003, ''[[The New York Times]]'' se žalio zbog Googleovog indeksiranja, tvrdeći da Googleov [[web keš|keš]] sadržaj na svom sajtu krši autorska prava o sadržaju.<ref>{{cite web |url=http://news.cnet.com/2100-1038_3-1024234.html |title=Google cache raises copyright concerns |last1=Olsen |first1=Stefanie |date=9. 7. 2003 |work=[[CNET]]|publisher=[[CBS Interactive]] |access-date=13. 6. 2010}}</ref> U ovom slučaju, SAD-ov okružni sud u [[Nevada|Nevadi]] presudio je u korist Googlea u slučajevima ''[[Field v. Google]]'' i ''Parker v. Google''.<ref>{{Cite court |litigants=Field v. Google |opinion=CV-S-04-0413-RCJ-LRL |court=Nevada [[United States district court|District Court]] |date=19. 1. 2006 |url=http://www.eff.org/IP/blake_v_google/google_nevada_order.pdf |archive-url=http://www.webcitation.org/5DJ5j1k0g |archive-date=29. 1. 2006}}{{dead link|date=februar 2013}}</ref><ref>{{Cite court |litigants=Parker v. Google |opinion=04-CV-3918 |court=[[United States district court|Eastern Pennsylvania District Court]] |date=10. 3. 2006 |url=http://www.paed.uscourts.gov/documents/opinions/06D0306P.pdf |quote=}}</ref> Publikacija [[2600: The Hacker Quarterly]] je kompajlirala spisak riječi koje internetski gigant, odnosno nova [[Google Instant|instant pretraga]], neće tražiti.<ref>{{cite news|url=http://www.huffingtonpost.com/2010/09/29/google-instant-censorship_n_743203.html |title=Google Instant Censorship: The Strangest Terms Blacklisted By Google |work=The Huffington Post |date=29. 9. 2010|access-date=26. 10. 2010 |first=Bianca |last=Bosker}}</ref>

Google Watch je kritikovao Googleov PageRank algoritam, govoreći da diskriminiraju nove web-sajtove i favoriziraju postojeće stranice.<ref>{{cite web |url=http://www.alternet.org/rights/14001/ |title=Conspiracy Researcher Says Google's No Good |author=Farhad Manjoo |date=30. 8. 2002 |publisher=AlterNet |access-date=12. 12. 2009 |archive-date=9. 5. 2010 |archive-url=https://web.archive.org/web/20100509173640/http://www.alternet.org/rights/14001/ |url-status=dead }}</ref> Sajt je također navodio da postoje veze između Googlea i [[National Security Agency]] (NSA), te [[Centralna Obavještajna Agencija|Centralne obavještajne agencije]] (CIA).<ref name="sptimes">{{Cite news|url=http://www.sptimes.com/2003/04/14/Technology/Despite_popularly__Go.shtml|title=Despite popularly, Google under fire for privacy issues|newspaper=[[St. Petersburg Times]]|author=Dave Gussow|date=14. 4. 2003|access-date=11. 10. 2008|archive-date=12. 2. 2010|archive-url=https://web.archive.org/web/20100212063545/http://www.sptimes.com/2003/04/14/Technology/Despite_popularly__Go.shtml|url-status=dead}}</ref>

Google također hostira [[Google Books]]. Kompanija je počela pretragu knjiga i postavljanjem ograničenih prikaza, a čitave knjige gdje je dopušteno, na svoju novu pretragu knjiga. [[Authors Guild]], grupa koja reprezentira 8.000 autora iz SAD, je podnijela tužbu federalnom sudu u New Yorku protiv Googlea u 2005. zbog ove usluge. Google je odgovorio da je u skladu sa svim postojećim aplikacijama i historijskim zakonima o autorskim pravima u vezi knjiga.<ref>{{cite web |first=China |last=Martin |url=http://www.infoworld.com/t/platforms/google-hit-second-lawsuit-over-library-project-722 |title=Google hit with second lawsuit over Library project |publisher=[[InfoWorld]] |date=26. 11. 2007}}</ref> Google je konačno došao do revidiranog sporazuma u 2009. godini da ograniči svoje skeniranje za knjige iz SAD-a, Velike Britanije, Australije i Kanade.<ref>{{Cite news|author=Pettersson, Edvard|title=Google Wins Preliminary Approval of Online Books Settlement|url=http://www.bloomberg.com/apps/news?pid=newsarchive&sid=ahUxORgasDFs|publisher=Bloomberg L.P.|date=20. 11. 2009|access-date=18. 12. 2009}}</ref> Dalje, Pariski građanski sud je presudio protiv Googlea krajem 2009, tražeći da se uklone djela La Martinière ([[Éditions du Seuil]]) iz baze podataka.<ref name=Smith>{{Cite news|author=Smith, Heather|title=Google's French Book Scanning Project Halted by Court |url=http://www.bloomberg.com/apps/news?pid=newsarchive&sid=apZ3UG9CPLo8|publisher=Bloomberg L.P.|date=18. 12. 2009|access-date=18. 12. 2009}}</ref> U konkurenciji sa web-sajtom [[Amazon.com]], Google prodaje digitalne verzije novih knjiga.<ref>{{Cite news |author=Rich, Motoko| title=Preparing to Sell E-Books, Google Takes on Amazon |url=http://www.nytimes.com/2009/06/01/technology/internet/01google.html|date=31. 5. 2009|work=The New York Times |access-date=18. 12. 2009 }}</ref>

21. jula 2010, u odgovoru na [[Bing]], Google je nadogradio pretragu slika da prikaže streaming sekvencu [[thumbnail]]ove koji se povećaju kada se na njih klikne. Iako su se web pretrage i dalje se pojavljivale u seriji po stranici formata, 23. jula 2010. godine, rječnik definicija za određene engleske riječi počele su se pojavljivati iznad povezanih rezultata za web pretrage.<ref>{{cite web |url=http://googleblog.blogspot.com/2010/07/this-week-in-search-72510.html |title=This Week in Search 7/25/10 |last1=Mayer |first1=Marissa |publisher=Google, Inc. |date=25. 7. 2010 |access-date=28. 7. 2010}}</ref>

Nadogradnja "Hummingbird" za Googleovu pretragu predstavljena je u septembru 2013. Nadogradnja je pokrenuta preko mjesec dana prije predstavljanja i dopušta korisnicima pitanje pretrage na prirodnom jeziku umjesto kucanja riječi unutar kutije za pretragu.<ref>{{cite news|title=Google introduces the biggest algorithm change in three years|url=http://www.theguardian.com/technology/2013/sep/27/google-biggest-algorithm-change-hummingbird|access-date=29. 9. 2013|newspaper=Guardian|date=27. 9. 2013|author=Samuel Gibbs}}</ref>

=== Alati za produktivnost ===
[[Gmail]], besplatni internetski email servis kojeg omogućuje Google, pokrenut je kao samo preko poziva [[Betaware|beta program]] 1. aprila 2004,<ref name="GmailCashmore" /> i postao generalno dostupan 7. februara 2007.<ref>{{cite web |url=http://googlesystem.blogspot.com/2007/02/anyone-can-signup-for-gmail-account.html |title=More People Can Sign up for a Gmail Account |last=Chitu |first=Ionut Alex. |date=7. 2. 2007 |publisher=Google Operating System Blog |access-date=3. 4. 2010}}</ref> Servis je nadograđen sa beta statusa 7. jula 2009,<ref name="appsoutofbeta">{{cite web |url=http://googleblog.blogspot.com/2009/07/google-apps-is-out-of-beta-yes-really.html |title=Google Apps is out of beta (yes, really) |first=Matthew |last=Glotzbach |date=7. 7. 2009 |publisher=Google, Inc. |access-date=2. 4. 2010}}</ref> s tim da je u to vrijeme imao 146 miliona korisnika mjesečno.<ref>{{cite web |url=http://www.geek.com/articles/news/facebook-strikes-back-at-google-integrates-its-chat-with-aol-instant-messenger-20100211/ |title=Facebook strikes back at Google, integrates its chat with AOL Instant Messenger |first=Christian |last=Zibreg |date=11. 2. 2010 |publisher=Geek.com |at=para. 5 |access-date=2. 4. 2010 |quote=While Gmail's 146 million monthly users are no match for Facebook's 400+ million-strong user base, not all of them use built-in chat. |archive-date=16. 1. 2013 |archive-url=https://web.archive.org/web/20130116193604/http://www.geek.com/articles/news/facebook-strikes-back-at-google-integrates-its-chat-with-aol-instant-messenger-20100211/ |url-status=dead }}</ref> Servis je bio prvi internetski email servis sa jednim [[gigabajt]]om raspoloživog kapaciteta. Također je bio prvi koji čuva emailove iz iste konverzacije zajedno u jednom nizu, jednako kao na internetskim forumima.<ref name="GmailCashmore">{{Cite news |url=http://www.cnn.com/2010/TECH/04/01/cashmore.gmail/ |title=Six ways Gmail revolutionized e-mail |first=Pete |last=Cashmore |date=1. 4. 2010 |publisher=Turner Broadcasting System, Inc. |location=London, England |access-date=2. 4. 2010}}</ref> Servis nudi preko 15 GB slobodnog prostora, dijeljenog sa ostalim Google Apps, sa dodatnim prostorom između 20 GB i 16 TB dostupno za $0,25 po 1 GB po godini.<ref>{{cite web |url=http://googleblog.blogspot.com/2009/11/twice-storage-for-quarter-of-price.html |title=Twice the storage for a quarter of the price |last=Lee |first=Elvin |date=10. 11. 2009 |publisher=Google, Inc. |access-date=3. 4. 2010}}</ref>

Gmail koristi [[Ajax (programiranje)|AJAX]], programsku tehniku koja dopušta web-stranicama da budu interaktivne bez osvježavanja stranice u pregledniku.<ref>{{cite web |url=http://www.techradar.com/news/internet/happy-sixth-birthday-google-mail--680998 |title=Happy sixth birthday, Google Mail! |first=Gary |last=Marshall |date=1. 4. 2010 |publisher=TechRadar|access-date=3. 4. 2010}}</ref> [[Steve Ballmer]] (Microsoftov bivši CEO),<ref>[http://www.crn.com/software/202300583 Microsoft's Ballmer: Google Reads Your Mail] ChannelWeb, oktobar 2007</ref> [[Liz Figueroa]],<ref>{{cite web|url=http://news.bbc.co.uk/2/hi/business/3621169.stm|title=Google's Gmail could be blocked|publisher=|access-date=9. 9. 2014}}</ref> [[Mark Rasch]],<ref>{{cite web|last=Rasch |first=Mark |url=http://www.theregister.co.uk/2004/06/15/gmail_spook_heaven/ |title=Google Gmail: Spook Heaven |publisher=The Register |date=15. 6. 2004 |access-date=26. 10. 2010}}</ref> i urednici Google Watcha<ref>{{cite web |url=http://www.google-watch.org/gmail.html |title=Gmail is too creepy |publisher=Google Watch |archive-url=https://www.webcitation.org/61rOfd8To?url=http://www.google-watch.org/gmail.html |archive-date=21. 9. 2011 |access-date=31. 10. 2014 }}</ref> kritikovali su privatnost Gmaila, ali Google tvrdi da se mail poslan prema Gmaila ili s njega ne čita od čovjeka koji je iza i samo se koristi da poboljša relevantnost reklama.<ref>{{cite web |url= http://www.google.com/privacypolicy.html |title=Google Privacy Center – Privacy Policy |publisher=Google |date=3. 10. 2010 |access-date=26. 10. 2010}}</ref>

2004, Google je počeo hosting projekt za [[softver otvorenog koda]], nazvan [[Google Code]], koji dopušta programerima da skidaju nezavršene programe bez naplate. [[Google Docs]], drugi dio Googleovog servisa za produktivnost, dopušta korisnicima da kreiraju, uređuju i sarađuju na dokumentima u internetskom okruženju, jednakom kao [[Microsoft Word]]. Servis je sprva nazvan Writely, ali ga je preuzeo Google 9. marta 2006. i pokrenut je kao prikaz samo po pozivu.<ref>{{cite web |url=http://googleblog.blogspot.com/2006/03/writely-so.html |title=Writely so |last=Mazzon |first=Jen |date=9. 3. 2006 |publisher=Google, Inc. |access-date=3. 4. 2010}}</ref> 6. juna nakon akvizicije, Google je kreirao eksperimentalni program za uređivanje tabela,<ref>{{Cite press release |title=Google Announces limited test on Google Labs: Google Spreadsheets |publisher=Google, Inc. |date=6. 6. 2006 |url=http://www.google.com/intl/en/press/annc/spreadsheets.html |access-date=4. 4. 2010}}</ref> koji je bio kombiniran sa Google Docs 10. oktobra.<ref>{{cite web |url=http://techcrunch.com/2006/10/10/google-docs-spreadsheets-launches/ |title=Google "Docs & Spreadsheets" Launches |last=Arrington |first=Michael |date=10. 10. 2006 |publisher=TechCrunch |access-date=4. 4. 2010}}</ref>

===Proizvodi za preduzeća===
[[Datoteka:Google Appliance.jpg|thumb|upright|Googleova pretraga (aparat) na 2008 [[RSA Conference]]|alt=Google's search appliance|208x208px]]
[[Google Search Appliance]] je pokrenut u februaru 2002, ciljan za usluživanje tehnologije pretraživanja za veće organizacije.<ref name="milestones"/> Google je pokrenuo [[Google Mini|Mini]] tri godine kasnije, što je ciljano za manje organizacije. Kasnije u 2006, Google je počeo prodaju Custom Search Business Edition, omogućavajući korisnicima bez reklama prozore u Google.com-ovom indeksu. Servis je preimenovan u Google Site Search u 2008.<ref name="csbe2gss">{{cite web |url=http://searchengineland.com/google-rebrands-custom-search-business-edition-as-google-site-search-14123 |title=Google Rebrands Custom Search "Business Edition" As "Google Site Search" |last1=Sterling |first1=Greg |date=3. 6. 2008 |publisher=Search Engine Land |access-date=16. 6. 2010}}</ref>

[[Google Apps]] dopušta organizacijama da pridonesu Googleove web aplikativne ponude, kao [[Gmail]] i [[Google Docs]], u svoje domene. Servis je dostupan nekoliko izdanja: osnovno besplatno izdanje (prije poznato kao Google Apps Standard edition), Google Apps for Business, Google Apps for Education, i Google Apps for Government. U istoj godini kad je Google Apps pokrenut, Google je kupio [[Postini]]<ref>{{cite web |url=http://googleblog.blogspot.com/2007/09/weve-officially-acquired-postini.html |title=We've Officially Acquired Postini |last1=Girouard |first1=Dave |date=13. 9. 2007 |publisher=Google, Inc. |access-date=16. 6. 2010}}</ref> i nastavio da integrira kompanijine sigurnosne tehnologije u Google Apps<ref>{{Cite press release |title=Google Adds Postini's Security and Compliance Capabilities to Google Apps |publisher=Google, Inc. |date=3. 10. 2007 |url=http://www.google.com/intl/en/press/pressrel/apps_postini_20071003.html |access-date=15. 6. 2010 |archive-date=22. 5. 2012 |archive-url=https://web.archive.org/web/20120522221840/http://www.google.com/intl/en/press/pressrel/apps_postini_20071003.html |url-status=dead }}</ref> pod imenom Google Postini Services.<ref>{{cite web |url=http://www.google.com/a/help/intl/en/security/index.html |title=Postini |publisher=Google, Inc. |access-date=16. 6. 2010}}</ref>

===Ostali proizvodi===
[[Datoteka:Nexus 5 Front View.png|thumb|upright|[[Nexus 5]], posljednji "[[Google Nexus|Google Phone]]"|220x220px]]
[[Google Translate]] je sa strane servera mašinski prevodilački servis, koji može prevoditi između 80 različitih jezika.<ref>{{cite web|title=Find out how our translations are created|url=http://translate.google.com/about/intl/en_ALL/|website=translate.google.com|publisher=Google|access-date=3. 9. 2014}}</ref> Za neke jezike, prepoznaja pisanja rukom, ili prepoznavanje govora može biti korišteno kao ulaz, a prevedeni tekst može biti izgovoren korištenjem sinteze govora.<ref>{{cite web|url=https://support.google.com/translate/|title=Google Translate Help|publisher=Google|access-date=4. 9. 2014}}</ref> Seftver koristi corpus lingvističke tehnike, gdje program "uči" od profesionalno prevedenih dokumenata, posebno onih od UN-a i Evropskog Parlamenta.<ref>{{Cite news |title=Google's Computing Power Refines Translation Tool |first=Miguel |last=Helft |url=http://www.nytimes.com/2010/03/09/technology/09translate.html |newspaper=The New York Times |date=8. 3. 2010 |at=para. 15 |access-date=2. 5. 2010}}</ref>

Google je pokrenio svoj [[Google News]] servis u 2002, automatizirani servis koji daje pregled članaka sa raznih web-sajtova.<ref>{{Cite news |first=Joshua |last=Macht |title=Automatic for the People |url=http://www.time.com/time/business/article/0,8599,356152,00.html |work=Time |date=30. 9. 2002 |access-date=2. 11. 2014 |archive-date=22. 10. 2010 |archive-url=https://web.archive.org/web/20101022094519/http://www.time.com/time/business/article/0,8599,356152,00.html |url-status=dead }}</ref> U martu 2005, [[Agence France Presse]] (AFP) tužila je Google za kršenje autorskih prava u federalnom sudu u Distriktu Columbia, slučaj koji je Google izmirio za neobjavljen iznos u dogovoru koji je uključivao dozvolu za puni tekst AFP članaka za upotrebu na Google News.<ref>{{Cite news |first=Hannibal |last=Travis |title=Opting Out of the Internet in the United States and the European Union: Copyright, Safe Harbors, and International Law |url=http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1221642 |work=Notre Dame Law Review, vol. 55, str. 391–92 |publisher=President and Trustees of Notre Dame University in South Bend, IN | year=2008 |access-date=4. 6. 2010}}</ref>

U 2006, Google je napravio ponudu nudeći besplatni WiFi širokopojasni pristup širom grada San Francisco zajedno sa ISP-om [[EarthLink]]. Velike telekomunikacijske kompanije poput [[Comcast]]a i [[Verizon]]a protivile su se naporima, tvrdeći da je to "nepoštena konkurencija" i da bi gradovi kršili svoje obaveze da nude lokalne monopole ovim kompanijama. U svom iskazu pred Kongresom za mrežnu neutralnost u 2006, Googleov Glavni Internet Evangelist [[Vint Cerf]] krivio je taktiku zbog činjenice da skoro polovina svih korisnika nemaju izbora širokopojasnih mreža.<ref>{{Cite news |first=Hannibal |last=Travis |title=Wi-Fi Everywhere: Universal Broadband Access as Antitrust and Telecommunications Policy |url=http://papers.ssrn.com/sol3/papers.cfm?abstract_id=903425 |work=American University Law Review, sv. 55, str. 1701 |publisher=President and Trustees of American University in Washington, DC | year=2006 |access-date=4. 6. 2010}}</ref> Google trenutno nudi besplatne WiFi pristupe u svom "rodnom gradu" Mountain View (Kalifornija).<ref>{{cite web |url=http://wifi.google.com/ |title=Google WiFi for Mountain View |publisher=Google, Inc. |access-date=16. 6. 2010 |archive-url=https://web.archive.org/web/20100620062233/http://wifi.google.com/ |archive-date=20. 6. 2010 }}</ref>

Godine 2010. Google je objavio projekt [[Google Fiber]] s planovima da izgradi ultravisokobrzinsku širokopojasnu mrežu za 50.000 do 500.000 korisnika u jednom ili više američkih gradova.<ref name="HELFT march 21">{{cite news| last=  HELFT| first= | url=  http://www.nytimes.com/2010/03/22/technology/22stunts.html | title= Hoping for Gift From Google? Go Jump in the Lake| work= The New York Times| date=21. 3. 2010}}</ref> 30. marta 2011, Google je objavio da će Kansas City biti prvo društvo gdje će nova mreža biti razvijena.<ref>{{cite web|title=Ultra high-speed broadband is coming to Kansas City, Kansas|url=http://googleblog.blogspot.com/2011/03/ultra-high-speed-broadband-is-coming-to.html|publisher=Google.com}}</ref> U julu 2012, Google je završio konstrukciju optičke širokopojasne internet mrežne infrastrukture u Kansasu, te nakon izgradnje infrastrukture, Google je objavio cjenovnik za Google Fiber. Servis će nuditi tri opcije uključujući besplatnu širokopojasnu internet opciju, 1Gbps internet opciju za $70 mjesečno, te verziju koja uključuje TV servis za $120 mjesečno.<ref name="Google Fiber Cable TV Business"/>

U 2007, izvještaji su pokazivali da je Google planirao izdanje vlastitog mobilnog telefona, moguće konkurenta za [[Apple Inc.|Apple]]<nowiki/>ov [[iPhone]].<ref name="smith">{{Cite news |url=http://www.guardian.co.uk/technology/2006/dec/17/news.mobilephones |title=The future for Orange could soon be Google in your pocket |last1=Smith |first1=David |date=17. 12. 2006 |work=The Guardian  |publisher=Guardian News and Media Ltd. |access-date=16. 6. 2010 | location=London}}</ref><ref name="orlowski">{{cite web |url=http://www.theregister.co.uk/2007/03/16/google_phone_confirmed/ |title=Google Phone – it's for real |last1=Orlowski |first1=Andrew |date=16. 3. 2007 |publisher=The Register |access-date=16. 6. 2010}}</ref><ref name="ricker">{{cite web |url=http://www.engadget.com/2007/01/18/the-google-switch-an-iphone-killer/ |title=The Google Switch: an iPhone killer |last1=Ricker |first1=Thomas |date=18. 1. 2007 |publisher=Engadget |access-date=16. 6. 2010}}</ref> Projekat, nazvan [[Android (operating system)|Android]], ispostavilo se da nije telefon nego [[operativni sistem]] za mobilne uređaje, kojeg je Google kupio a kasnije izdao kao [[open source]] projekat pod [[Apache License|Apache 2.0]]<nowiki/>licencom.<ref>{{cite web |url=http://source.android.com/source/licenses.html |title=Licenses |publisher=Google, Inc. |access-date=4. 4. 2010}}</ref> Google omogućava SDK za razvojne programere tako da aplikacije mogu biti kreirane da se pokreću na Android telefonima. U septembru 2008, [[T-Mobile]] je izdao [[T-Mobile G1|G1]], prvi Android telefon.<ref>{{cite web |url=http://news.cnet.com/t-mobile-g1-details-price-and-launch-date-revealed/ |title=T-Mobile G1 details, price, and launch date revealed |last=Lee |first=Nicole |date=23. 9. 2008 |work=[[CNET]]|publisher=[[CBS Interactive]] |access-date=4. 4. 2010}}</ref> 5. januara 2010, Google je izdao Android telefon pod imenom vlastite kompanije nazvan [[Nexus One]].<ref>{{cite web |url=http://techcrunch.com/2010/01/05/nexus-one-event/ |title=The Droid You're Looking For: Live from the Nexus One Event |last=Siegler |first=MG |date=5. 1. 2010 |publisher=TechCrunch |access-date=4. 4. 2010}}</ref> Izvještaj iz jula 2013. tvrdio je kako je Googleov udjel na globalnom smartphone tržištu, vođen Samsungovim proizvodima, bio 64% u martu 2013.<ref>{{cite web|title=Android, Led By Samsung, Continues To Storm The Smartphone Market, Pushing A Global 70% Market Share|url=http://techcrunch.com/2013/07/01/android-led-by-samsung-continues-to-storm-the-smartphone-market-pushing-a-global-70-market-share/?ncid=tcdaily|work=TechCrunch|publisher=AOL Inc|access-date=2. 7. 2013|author=Ingrid Lunden|date=1. 7. 2013}}</ref>

Ostali projekti na kojima je Google radio uključuju novi kolaborativni komunikacijski servis, internetski preglednik, i mobilni operativni sistem. Prvi od ovih bio je sprva najavljen 27. maja 2009. Kompanija je opisala [[Google Wave]] kao proizvod koji pomaže korisnicima da komuniciraju i sarađuju na webu. Servis je Googleov "redizajnirani email", sa uređivanjem u stvarnom vremenu, mogućnošću da ugradi audio, video, i ostale media datoteke, i ekstenzijama koje dalje povećavaju iskustvo komuniciranja. Google Wave je bio sprva u razvojnom pregledu, gdje su zainteresirani korisnici morali biti pozvani da testiraju servis, ali je izdat za opću javnost 19 maja 2010, na Googleovom I/O uvodu. 1. septembra 2008, Google je prethodno najavio nadolazeću mogućnost za [[Google Chrome]], [[open-source software|open source]] [[internetski preglednik]],<ref>{{cite web |url=http://googleblog.blogspot.com/2008/09/fresh-take-on-browser.html |title=A fresh take on the browser |last1=Pichai |first1=Sundar |date=1. 9. 2008 |publisher=Google, Inc. |access-date=16. 6. 2010}}</ref> koji je bio izdat 2. septembra 2008. 7. jula 2009, Google je najavio [[Google Chrome OS]], open source [[Linux|Linux-bazirani]] operativni sistem koji sadržava samo internetski preglednik i dizajniran je da upisuje korisnike u njihov Google račun.<ref>{{cite web |url=http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html |title=Introducing the Google Chrome OS |last1=Pichai |first1=Sundar |date=7. 7. 2009 |publisher=Google, Inc. |access-date=16. 6. 2010}}</ref><ref>{{Cite news |title=Google sees window of opportunity to launch operating system |first1=Pham |last1=Alex |last2=Hirsch |first2=Jerry |newspaper=Los Angeles Times |date=9. 7. 2009 |url=http://articles.latimes.com/2009/jul/09/business/fi-google9}}</ref>

[[Google Goggles]] jeste mobilna aplikacija za Android i iOS korištena za raspoznavanje slika i netekstualnih pretraga. U dodatku sa skeniranjem [[QR code|QR]]<nowiki/>kodova, aplikacija može prepoznati historijske orijentire, uvoziti biznis kartice te rješavati Sudoku puzle.<ref>T3 website: [http://www.t3.com/news/google-goggles-can-now-solve-sudoku-puzzles?=52345 Goggles can now solve sudoku puzzles], 11. 1. 2011. Visited 6. 8. 2011</ref> Dok naočale mogu originalno identificirati i ljude, Google je ograničio tu funkcionalnost radi zaštite privatnosti.<ref>{{cite book |title=The Mobile Wave: How Mobile Intelligence Will Change Everything |url=https://archive.org/details/mobilewavehowmob0000sayl |last=Saylor |first=Michael |year=2012 |publisher=Perseus Books/Vanguard Press |isbn=978-1593157203 |page=304}}</ref>

U 2011, Google je najavio [[Google Wallet]], mobilnu aplikaciju za bežična plaćanja.<ref name="Bernard">{{cite news |last=Bernard |first=Tara Siegel |title=Google Unveils App For Paying With Phone |work=The New York Times |page=3 |date=27. 5. 2011|url=http://www.nytimes.com/2011/05/27/technology/27google.html}}</ref> Krajem juna 2011, Google je pokrenuo društvenu mrežu[[social networking service| ]]<nowiki/>nazvanu [[Google+]].<ref>{{cite web |last=Parr |first=Ben |url=http://www.mashable.com/2011/06/28/google-plus |title=Google Launches Google+ To Battle Facebook &#91;PICS&#93; |work=Mashable.com |date=28. 6. 2011 |access-date=28. 6. 2011 |archive-date=17. 7. 2011 |archive-url=https://web.archive.org/web/20110717175135/http://mashable.com/2011/06/28/google-plus/ |url-status=dead }}</ref> 14. jula 2011, Google je najavio da je Google+ dostigao 10 miliona korisnika samo dvije sedmice nakon što je pokrenut u "ograničenoj" fazi.<ref name="Google+ grows to 10 million users">{{cite news |url=http://money.cnn.com/2011/07/14/technology/google_q2_earnings/index.htm |title=Google+ grows to 10 million users |date=14. 7. 2011 |access-date=15. 7. 2011|publisher=CNN}}</ref> Nakon četiri sedmice u operiranju, broj korisnika je prešao 25 miliona.<ref>{{cite web |last=Wasserman |first=Todd |url=http://mashable.com/2011/08/02/google-plus-25-million-visitors/ |title=Google+ Hits 25 Million Visitors, Gets More Sticky [STUDY] |date=21. 7. 2011}}</ref>

Na launch događaju 24. jula 2013, u San Franciscu, nova verzija Nexusa 7, Googleovog tablet uređaja, izdata je za javnost, zajedno sa [[Chromecast]] koji dopušta korisnicima streaming YouTubea i Netflix videa preko pametnog telefona.<ref>{{cite news|title=Ads Not by This Site Google unveils Chromecast along with slimmer Nexus 7 tablet|url=http://www.guardian.co.uk/technology/2013/jul/24/google-new-nexus-7-tablet?CMP=EMCNEWEML6619I2|access-date=25. 7. 2013|newspaper=The Guardian|date=25. 7. 2013|author=Reuters|location=London}}{{Mrtav link}}</ref>

U 2013, Google je pokrenuo [[Google Shopping Express]], servis za pošiljke sprva dostupan samo u San Franciscu i Silicon Valley.<ref>{{cite news |last=Somerville |first=Heather |url=http://www.mercurynews.com/business/ci_24171776/exclusive-google-same-day-delivery-makes-public-debut |title=Google same-day delivery makes public debut |newspaper=Mercury News |date=25. 9. 2013}}</ref>

3. februara 2014, Google je izdao svoj prvi Chromecast SDK.<ref>By Tom Cheredar, VentureBeat."[http://venturebeat.com/2014/02/03/google-finally-releases-a-chromecast-sdk/ / Google finally releases a Chromecast SDK]." 3. 2. 2014. Retrieved 3. 2. 2014.</ref>

==Korporativni poslovi i kulture==
[[Datoteka:Schmidt-Brin-Page-20080520.jpg|thumb|Tadašnji CEO, sada Chairman Googlea [[Eric Schmidt]] sa [[Sergey Brin|Sergeyom Brinom]] i [[Larry Page|Larryjem Pageom]] (s lijeva na desno) u 2008.|alt=Eric Schmidt, Sergey Brin, and Larry Page sitting together]]
Na ''[[Fortune (magazine)|Fortune]]'' magazinovoj listi najboljih kompanija za raditi u, Google je rangiran prvi u 2007, 2008 i 2012<ref name="best_company">{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |editor1-first=Andrew |editor1-last=Serwer |editor1-link=Andrew Serwer |date=22. 1. 2007 |title=In good company |journal=Fortune Magazine |volume=155 |issue=1 |publisher=Cable News Network |url=http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8398125/index.htm |access-date=19. 6. 2010}}</ref><ref>{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |editor1-first=Andrew |editor1-last=Serwer |editor1-link=Andrew Serwer |date=4. 2. 2008 |title=The 2008 list |journal=Fortune Magazine |volume=157 |issue=2 |publisher=Cable News Network |url=http://money.cnn.com/magazines/fortune/bestcompanies/2008/full_list/index.html |access-date=19. 6. 2010}}</ref><ref>{{Cite journal  |title=The 2012 list |journal=Fortune Magazine |url=http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/ |access-date=26. 2. 2012}}</ref> te četvrti u 2009. i 2010.<ref>{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |editor1-first=Andrew |editor1-last=Serwer |editor1-link=Andrew Serwer |date=2. 2. 2009 |title=The 2009 list |journal=Fortune Magazine |volume=159 |issue=2 |publisher=Cable News Network |url=http://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/index.html |access-date=19. 6. 2010}}</ref><ref>{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |editor1-first=Andrew |editor1-last=Serwer |editor1-link=Andrew Serwer |date=8. 2. 2010 |title=The 2010 list |journal=Fortune Magazine |volume=161 |issue=2 |publisher=Cable News Network |url=http://money.cnn.com/magazines/fortune/bestcompanies/2010/full_list/ |access-date=19. 6. 2010}}</ref> Google je također bio nominiran u 2010. kao svjetski najatraktivniji uposlenik za diplomske studente u Universum Communications talent atrakcijskom indeksu.<ref>{{cite web |url=http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50 |title=The World's Most Attractive Employers 2010 |date=28. 9. 2010 |publisher=Universum Global |access-date=28. 10. 2010 |archive-url=https://web.archive.org/web/20101112131208/http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50 |archive-date=12. 11. 2010 }}</ref> Googleova korporativna filozofija uključuje principe kao "ti možeš zaraditi nova ne radeći zlo," "možeš biti ozbiljan ne noseći odijelo," i "rad treba biti izazovan i izazov treba biti zabava".<ref>{{cite web |url=http://www.google.com/corporate/tenthings.html |title=Our Philosophy |publisher=Google, Inc. |access-date=20. 6. 2010}}</ref>

===Zaposlenici===
Od 2013. Google je imao 47.756 zaposlenih (u četvrtom kvartalu, uključujući Motorolu),<ref name= 10K>{{cite web| url= http://investor.google.com/financial/tables.html |title=Google's Income Statement Information| publisher = Google}}</ref> među kojima više od 10.000 softverskih razvojnih programera baziranih u više o 40 ureda.<ref>John Micco: [http://www.eclipsecon.org/2013/sites/eclipsecon.org.2013/files/2013-03-24%20Continuous%20Integration%20at%20Google%20Scale.pdf Continuous Integration at Google Scale], EclipseCon 2013 (p.2)</ref>

Nakon kompanijinog IPO-a u 2004, osnivači Sergey Brin i Larry Page, te CEO Eric Schmidt, zahtjevali su da njihova bazna plaća bude srezana na $1. Naknadne ponude kompanije da povećaju njihove plaće su odbijene, primarno zbog njihove glavne kompenzacije - koja dolazi od vlastite dionice u Googleu. Prije 2004, Schmidt je zarađivao $250.000 godišnje, a Page i Brin su primali godišnju platu od po $150.000.<ref name="topsalaries">{{Cite news |url=http://money.cnn.com/2006/03/31/technology/google/index.htm |title=Google leaders stick with $1 salary |last1=La Monica |first1=Paul R. |date=31. 3. 2006 |publisher=Cable News Network |access-date=20. 6. 2010}}</ref>

[[Datoteka:Eric Schmidt at the 37th G8 Summit in Deauville 037.jpg|thumb|upright|left|[[Eric Schmidt]]]]
U 2007 i početkom 2008, nekoliko vrhovnih rukovodioca napustilo je Google. U oktobru 2007, bivši šef finansija YouTubea, Gideon Yu, pridružio se [[Facebook]]u<ref>{{cite web|url=http://venturebeat.com/2008/03/04/facebook-hires-sheryl-sandberg-to-be-its-new-coo/ |title=Another Googler goes to Facebook: Sheryl Sandberg becomes new COO |publisher=Venture Beat |date=4. 3. 2008 |access-date=31. 3. 2008}}</ref> zajedno sa Benjaminom Lingon, visoko-rangiranim iženjerom.<ref>{{Cite news|url=http://money.cnn.com/2008/03/04/news/newsmakers/moritz_google_exec.fortune/ |title=Top Google exec jumps to Facebook |publisher=Fortune|date=4. 3. 2008|access-date=31. 3. 2008 | first=Scott |last=Moritz}}</ref> U martu 2008. [[Sheryl Sandberg]], tadašnja potpredsjednica globalnih internetskih prodaja i operacija, započela je svoju poziciju kao operativni šef na Facebooku.<ref>{{Cite news |url=http://www.washingtonpost.com/wp-dyn/content/article/2008/03/04/AR2008030402766.html|title=Facebook Raids Google for Executive |work=The Washington Post |date=5. 3. 2008 |access-date=31. 3. 2008 |first=Michael | last=Liedtke}}</ref> U isto vrijeme, Ash ElDifrawi, prethodno glava reklamiranja brendova, odlazi da postane šef marketinga na [[Hayneedle|Netshops]].<ref>{{cite press release |url=http://www.prnewswire.com/news-releases/netshops-inc-appoints-ash-eldifrawi-as-companys-first-chief-marketing-officer-57141127.html |title=Netshops Inc. Appoints Ash ElDifrawi as Company's First Chief Marketing Officer |publisher=NetShops |date=26. 3. 2008 |access-date=31. 3. 2008 |archive-url=https://web.archive.org/web/20130507072222/http://www.prnewswire.com/news-releases/netshops-inc-appoints-ash-eldifrawi-as-companys-first-chief-marketing-officer-57141127.html |archive-date=7. 5. 2013 }}</ref>

Dana 4. aprila 2011. Page postaje izvršni direktor, dok Schmidt postaje izvršni predsjedavajući u Googleu.<ref>{{cite web|url=http://investor.google.com/earnings/2010/Q4_google_earnings.html |title=Google Announces Fourth quarter and Fiscal Year 2010 Results and Management Changes |publisher=Google |access-date=25. 4. 2011}}</ref> U julu 2012, Googleov prvi ženski uposlenik, [[Marissa Mayer]], napušta Google da postane [[Yahoo!]]-ov CEO.<ref>{{cite news|last=Rushie|first=Dominic|title=Google executive Marissa Mayer to become Yahoo CEO in surprise move|url=http://www.guardian.co.uk/technology/2012/jul/16/google-marissa-mayer-yahoo-ceo|access-date=1. 9. 2012|newspaper=The Guardian|date=16. 7. 2012|location=London}}</ref>

[[Datoteka:Noogler.png|thumb|upright|alt=Asian man in his twenties wearing a blue, green, yellow and red propeller hat that says "Noogle"|Novi uposlenici se zovu "Nooglers", i dobijaju kapu sa propelerom da nose na svoj prvi petak.<ref>{{cite web |url=http://www.zorgloob.com/2004/09/23/noogler-chez-google/ |title=Noogler chez Google |language=French |access-date=2. 11. 2014 |archive-date=11. 5. 2011 |archive-url=https://web.archive.org/web/20110511081744/http://www.zorgloob.com/2004/09/23/noogler-chez-google/ |url-status=dead }}</ref>]]
Kao motivacijska tehnika, Google koristi politiku često nazvanu ''Innovation Time Off'', gdje se Googleovi inženjeri podsiču da provode 20% njihovog radnog vremena na projektima koji ih interesuju. Neki od Googleovih novijih servisa, kao što je Gmail, Google News, Orkut i AdSense, imaju porijeklo od ovih aktivnosti.<ref>{{Cite news |title=The Google Way: Give Engineers Room |first=Bharat |last=Mediratta |url=http://www.nytimes.com/2007/10/21/jobs/21pre.html |newspaper=The New York Times |date=21. 10. 2007 |access-date=20. 6. 2010}}</ref> U razgovoru na Stanford Univerzitetu, [[Marissa Mayer]], Googleov potpredsjednik za ''Search Products and User Experience'' do jula 2012, pokazala je da je polovina od svih novih projekata pokrenuta u drugoj polovini 2005 nastala od ''Innovation Time Offa''.

===Googleplex===
{{Glavni|Googleplex}}
[[Datoteka:Google Mountain View campus garden.jpg|thumb|Bašta kampusa u Google Montana View]]
[[Datoteka:Google Mountain View campus dinosaur skeleton 'Stan'.jpg|thumb|Google Mountain View, dinosaur 'Stan']]
[[Datoteka:Google bike.jpg|thumb|Bicikli obojeni u šemu boja Googlea su dostupni za besplatnu upotrebu od bilo kojeg uposlenika koji hoda Googleplexom]]

Googleovo sjedište u [[Mountain View, California|Mountain View]], CA, referirano je kao "[[Googleplex]]", kao igra riječi termina za broj ''[[googolplex]]'' i sjedišta koje se naziva ''komplex'' zgrada. Lobi je dekoriran sa klavirima, lava lampama, starim serverskim klasterima, te projekcijom pretraživačkih upita na zidu. Hodnici su puni lopti za vježbanje i bicikala. Dosta zaposlenika imaju pristup korporativnom rekreacionom centru. Rekreacioni sadržaju su razbacani širom kampusa i sadrže sobe za trening sa mašinama za veslanje i tegovima, svlačionice, podloške i sušila, masažnu sobu, asortiman video igara, stolni nogomet, baby grand klavir, bilijarski stol, te ping pong. U dodatku sa rekreacijskom sobom, postoje i sobe za užinu opremljene raznim jelima i pićima, sa posebnim naglaskom stavljenim na ishranu.<ref>"[http://www.google.com/corporate/culture.html About the Googleplex]." Google. Retrieved 5. 3. 2008.</ref> Besplatna hrana je dostupna uposlenicima 24/7, sa ponudama koje plaćeni automati proračunaju na bazi i favorizirajući one boljih nutritivnih vrijednosti.<ref>{{Cite news | url = http://www.theatlantic.com/life/print/2011/07/what-googles-famous-cafeterias-can-teach-us-about-health/241876/ | title = What Google's Famous Cafeterias Can Teach Us About Health |publisher=[[The Atlantic]] |author= [[Marion Nestle]]| date = juli 2011 | access-date=8. 5. 2013 }}</ref>

Googleove opsežne usluge nisu dostupne svim radnicima. Privremeni radnici kao što su oni koji skeniraju knjige nemaju pristup šatlovima, Googleovima cafeima ili drugim privilegijama.<ref>{{Cite news | url = http://searchengineland.com/does-google-have-a-class-system-for-googlers-75457 | title = Does Google Have A Class System For Googlers? | publisher = [[SearchEngineLand]] | author = [[Barry Schwartz]] | date=2. 5. 2011 | access-date=22. 4. 2013 }}</ref>

Tokom 2006, Google se preselio u 28.900 m<sup>2</sup> uredskog prostora u New York City, na 111 [[Eighth Avenue]], Manhattan.<ref name="manhattan">Reardon, Marguerite. "[http://news.cnet.com/2100-1024_3-6121970.html Google takes a bigger bite of Big Apple]." [[CNET]]. 2. 10. 2006. Retrieved 9. 10. 2006.</ref> Ured je posebno dizajniran i sagrađen za Google i udomljuje njegov najveći reklamno-prodavački tim, koji je bio instrumentala za osiguravanje velikih partnerstava.<ref name="manhattan" /> Sjedište u New Yorku je slično po dizajnu i funkcionalnosti sa onim iz Mountain Viewa, te uključuje sobu za igranje, mikro-kuhinje i područje za video-igre.<ref>{{cite web|title=The Ultimate Office: Inside Google's NYC Compound|url=http://www.refinery29.com/google-office#slide-1|work=Refinery29|publisher=Refinery29|access-date=24. 9. 2013|author=ANNIE GEORGIA GREENBERG|date=11. 9. 2012}}</ref> Od februara 2012, značajan inženjerski tim je baziran u gradu New Yorku.<ref>{{cite news|title=Google Web Grows in City|url=http://online.wsj.com/article/SB10001424052970204653604577251293275921060.html|access-date=24. 9. 2013|newspaper=Wall Street Journal|date=29. 2. 2012|author=Emily Glazer}}</ref> Od septembra 2013, Googleov [[Istočna obala SAD|ured na istočnoj obali]] je lociran na 76 Ninth Ave, New York City, New York.<ref>{{cite web|title=Google New York|url=http://www.google.com/about/jobs/locations/new-york/|work=Google Jobs|publisher=Google, Inc|access-date=24. 9. 2013|date=septembar 2013}}</ref>

U novembru 2006. Google je otvorio urede na [[Carnegie Mellon]] kampusu u [[Pittsburgh]]u, fokusirajući se na kodiranje shopping reklama i [[smartphone aplikacija]] i programa.<ref>{{Cite news | url = http://www.thepittsburghchannel.com/technology/10346550/detail.html | archive-url = https://www.webcitation.org/5hGpTE0LB?url=http://www.thepittsburghchannel.com/technology/10346550/detail.html | archive-date=4. 6. 2009 | title = Google Completes Pittsburgh Office, Holds Open House | date=17. 11. 2006 | access-date=13. 1. 2008 |publisher = [[WTAE TV|WTAE]] }}</ref><ref>{{cite web |url=http://triblive.com/x/pittsburghtrib/business/s_712700.html |title=Google search: Tech-minded workers |last=Olson |first=Thomas |date=8. 12. 2010 |publisher=[[Trib Total Media]] |access-date=8. 12. 2010}}</ref>

Krajem 2006, Google je također utemeljio nove urede za svoje AdWords divizije u [[Ann Arbor, Michigan]].<ref>{{cite web| url=http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202600809| title=Inside Google's Michigan Office| date=24. 10. 2007| publisher=[[InformationWeek]]| access-date=7. 11. 2014| archive-date=3. 5. 2008| archive-url=https://web.archive.org/web/20080503233009/http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202600809| url-status=dead}}</ref> Ostale lokacije ureda u SAD uključuju [[Ann Arbor, Michigan]]; [[Atlanta, Georgia]]; [[Austin, Texas]]; [[Boulder, Colorado]]; [[Cambridge, Massachusetts]]; New York City; [[San Francisco]], [[California]]; [[Seattle, Washington]]; [[Reston, Virginia]], te [[Washington, D.C.]] Nadalje, Google ima nekoliko međunarodnih ureda.
[[Datoteka:PONYA Inland Term 1 jeh.JPG|thumb|Googleova NYC uredska zgrada udomljuje svoj najveći tim za prodaju reklama.<ref name="manhattan" />|alt=Google's NYC office building]]

U oktobru 2006, kompanija je objavila planove da instalira hiljade [[solarni panel|solarnih panela]] za omogućavanje do 1,6 mega[[watt]]a elektriciteta, dovoljno da zadovolji približno 30% energetskih potreba kampusa.<ref name="solar">Richmond, Riva. "[http://www.post1.net/lowem/entry/google_plans_to_build_huge Google plans to build huge solar energy system for headquarters] {{Webarchive|url=http://arquivo.pt/wayback/20160519010259/http://www.post1.net/lowem/entry/google_plans_to_build_huge |date=19 Maj 2016 }}." [[MarketWatch]]. 17. oktobar 2006. Pregledano: 17. oktobar 2006.</ref> Sistem će biti najveći solarni napojni sistem kostruiran na SAD-ovom korporativnom kampusu i jedan od najvećih od bilo kojeg korporativnog mjesta u svijetu.<ref name="solar" /> Dodatno, Google je objavio 2009. da je to raspoređivalo stado koza da zadrži travnjake oko Googleplexa kratke, pomažući zaštiti od prijetnji sezonskih požara, dok se usput reducira ugljen-dioksid zs košenje ogromnih zemljišta.<ref>{{cite web| url=http://googleblog.blogspot.com/2009/05/mowing-with-goats.html | title=Official Google Blog: Mowing with goats| date=1. 5. 2009| publisher=Google}}</ref><ref>{{Cite news| url=http://www.washingtonpost.com/wp-dyn/content/article/2009/05/04/AR2009050400027.html | work=[[The Washington Post]] | title=My Day With The Google Goats | first=MG | last=Siegler | date=3. 5. 2009 | access-date=3. 5. 2010}}</ref> Ideja podrezivanja travnjaka korištenjem koza potiče od [[R. J. Widlar]]a, inženjera koji je radio za firmu [[National Semiconductor]].<ref>{{cite web |url=http://www.national.com/rap/Horrible/sheep.html | archive-url=  https://web.archive.org/web/19990506135340/http://www.national.com/rap/Horrible/sheep.html| archive-date=6. 5. 1999|title=Sheep Mow Lawns |publisher=[[National Semiconductor]] |access-date=5. 7. 2010}}{{dead link|date=juni 2012}}</ref> Godine 2008, Google se suočio sa optužbama u ''[[Harper's Magazine]]'' jer je navodno "energetski žderonja". Kompanija je optuživana za korištenje svog "[[Don't be evil]]" mottoa i svoje javne [[energy-saving]] kampanje da sakrije ili zataška velike količine energije koje zahtjevaju njegovi serveri.<ref>[[Ginger Strand|Strand, Ginger]]. "[https://web.archive.org/web/20090703171603/http://harpers.org/media/slideshow/annot/2008-03/index.html Keyword: Evil]." Retrieved 9. 4. 2008.</ref>

===Google Doodle===
{{Glavni|Google Doodle}}
Od 1998, Google je dizajnirao specijalne, privremene zamjenske logoe da postavlja na svoju [[početna stranica|početnu stranicu]] koja teži da obilježi [[godišnjice]], događaje, postignuća i ljude. Prvi Googleov [[Doodle]] bio je u čast [[Burning Man|Burning Man Festival]]u iz 1998.<ref>{{cite web|url=http://www.google.com/doodle4google/history.html |title=Doodle 4 Google |publisher=Google.com |date= |access-date=23. 4. 2014}}</ref><ref>{{cite web|url=http://www.google.com/doodles/burning-man-festival |title=Burning Man Festival |publisher=Google.com |date=30. 8. 1998 |access-date=23. 4. 2014}}</ref> Doodle su dizajnirali [[Larry Page]] i [[Sergey Brin]] da obavijeste korisnike o svojoj odsutnosti u slučaju da se serveri obore. Naknadni Google Doodleovi su dizajnirani vanjskim doprinositeljima, dok Larry i Sergey nisu pitali tadašnjeg stažistu [[Dennis Hwang|Dennisa Hwanga]] da dizajnira logo za [[Bastille Day]] u 2000. Sa te tačke naovamo, Doodleovi su bili organizirani i kreirani od strane tima nazvanog "Doodleri".<ref>{{cite web|url=http://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo|title=Meet the people behind the Google Doodles|publisher=The Guardian|date=12. 4. 2014|access-date=27. 9. 2014}}</ref>

=== Filantropija ===
{{Glavni|Google.org}}
Godine 2004. Google je formirao neprofitnu filantropsku organizaciju [[Google.org]], sa početnim fondom od $1 milijardu.<ref name="philanthropy">{{cite web|url=http://www.google.org/about.html|title=About the Foundation|publisher=Google, Inc.|access-date=16. 7. 2010 |archive-url= https://web.archive.org/web/20100714080922/http://www.google.org/about.html|archive-date=14. 7. 2010}}</ref> Misija organizacije je da kreira svijest o [[klima]]tskim promjenama, globalnom javnom zdravlju i globalnom siromaštvu. Jedan od njenih prvih projekata bio je razvijanje održivog [[plug-in hibrid]]nog [[električni automobil|električnog automobila]] koji može postići 100 milja po galonu. Google je unajmio [[Larry Brilliant]]a kao izvršnog direktora programa u 2004,<ref>{{Cite news |last1=Hafner |first1=Katie |url=http://www.nytimes.com/2006/09/14/technology/14google.html |title=Philanthropy Google's Way: Not the Usual |newspaper=The New York Times |date=14. 9. 2006 |access-date=16. 7. 2010}}</ref> and the current director is Megan Smith.<ref>{{Cite news |last1=Helft |first1=Miguel |url=http://www.nytimes.com/2009/02/24/technology/companies/24google.html |title=Philanthropy Google's Way: Not the Usual |newspaper=[[The New York Times]] |date=23. 2. 2009 |access-date=16. 7. 2010}}</ref>

Godine 2008. Google je predstavio svoj "projekt 10<sup>100</sup>" koji je prohvatao ideje kako pomoći društvu, a potom dopuštao Googleovim korisnicima da glasaju o svojim omiljenim.<ref>{{cite web |url=http://www.project10tothe100.com/ |title=Project 10 to the 100th |publisher=Google, Inc. |access-date=16. 7. 2010 |archive-date=10. 7. 2011 |archive-url=https://web.archive.org/web/20110710075927/http://www.project10tothe100.com/ |url-status=dead }}</ref> Nakon dvije godine šutnje, tokom koje je većina razmišljala šta se desilo sa programom,<ref>{{cite news |url=http://www.wired.com/epicenter/2010/06/google-struggles-to-give-away-10-million/ |title=Google Struggles to Give Away $10 million |last1=Van Burskirk |first1=Elliot |date=28. 6. 2010 |work=[[Wired (website)|Wired]]  |access-date=26. 9. 2010}}</ref> Google je objavio pobjednike projekta, dajući ukupno deset miliona dolara za razne ideje opsegom od neprofitnih organizacija koje promoviraju obrazovanje web-sajtu koji teži da napravi sve zakonske dokumente javne i internetski dostupne.<ref>{{cite web |url=http://googleblog.blogspot.com/2010/09/10-million-for-project-10100-winners.html |title=$10 million for Project 10^100 winners |date=24. 9. 2010 |last1=Twohill |first1=Lorraine |publisher=Google, Inc. |access-date=26. 9. 2010}}</ref>

U 2011, Google je donirao 1 milion eura za [[Međunarodna matematička olimpijada|Međunarodnu matematičku olimpijadu]] da podrži sljedećih pet godišnjih Međunarodnih matematičkih olimpijada (2011–2015).<ref>{{cite web |url=https://www.imo2011.nl/node/39 |title=Google donating 1 million euros to IMO |date=20. 1. 2011 |access-date=4. 2. 2011 |archive-url=https://web.archive.org/web/20110724154518/https://www.imo2011.nl/node/39 |archive-date=24. 7. 2011 }}</ref> U julu 2012, Google je pokrenuo "[[Legalize Love]]" kampanju u podršci za [[prava homoseksualaca]].<ref>{{cite web|url=http://www.pinknews.co.uk/2012/07/08/google-launches-legalise-love-gay-rights-campaign/|title=Google launches 'Legalise Love' gay rights campaign|work=PinkNews.co.uk|access-date=9. 9. 2014}}</ref>

=== Izbjegavanje poreza ===
Google koristi razne strategije izbjegavanja poreza. Na listi najvećih internetskih kompanija, Google plaća najmanje poreze zemljama porijekla svojih prihoda. Kompanija uspijeva ovo uraditi djelomično licenciranjem tehnologije kroz podružnice u Irskoj, Bermudama, Bahamima i Holandiji.<ref>Metz, Cade. [http://www.theregister.co.uk/2010/10/22/google_double_irish_tax_loophole/ "Google slips $3.1bn through 'Double Irish' tax loophole."] The Register, 22. 10. 2010.</ref> Ovo je navodno izazvalo francuske istrage u Googleovu praksu [[transferne cijene|transfernih cijena]].<ref>{{cite web|last=Leach |first=Anna |url=http://www.theregister.co.uk/2012/10/31/google_france_tax_office_billion_euros/ |title=French gov 'plans to hand Google €1bn tax bill' – report. |publisher=Theregister.co.uk |date=31. 10. 2012 |access-date=2. 1. 2013}}</ref>

Prateći kriticizam na količinu korporativnih poreza koje je Google platio u Ujedinjenom Kraljevstvu, predsjednik Eric Schmidt je rekao, "To se zove kapitalizam. Mi smo ponosno kapitalistični." Tokom istog decembarskog (2012) intervjua, Schmidt "je potvrdio da kompanija nema namjere i dalje plaćati ministarstvu finansija UK-a."<ref>{{cite news
 |url          = http://www.independent.co.uk/news/uk/home-news/google-boss-im-very-proud-of-our-tax-avoidance-scheme-8411974.html
 |title        = Google boss: I'm very proud of our tax avoidance scheme
 |last1        = Kumar
 |first1       = Nikhil
 |last2        = Wright
 |first2       = Oliver
 |date         = 13. 12. 2012
 |publisher    = The Independent
 |access-date  = 17. 12. 2012
 |location     = London
 |archive-date = 17. 12. 2012
 |archive-url  = https://web.archive.org/web/20121217052403/http://www.independent.co.uk/news/uk/home-news/google-boss-im-very-proud-of-our-tax-avoidance-scheme-8411974.html
 |url-status   = dead
}}</ref> U 2013, Schmidt je odgovorio na pitanja o taksama plaćenim u UK pokazujući na reklamne naknade kojima je Google naplaćivao UK kompanijama kao izvor ekonomskog rasta.<ref>{{cite news|last=Arthur |first=Charles |url=http://www.guardian.co.uk/technology/2013/apr/22/google-eric-schmidt-tax-avoidance |title=Google chairman Eric Schmidt defends tax avoidance policies |publisher=The Guardian |date=22. 4. 2013 |access-date=22. 4. 2013 |location=London}}</ref>

Googleov potpredsjednik [[Matt Brittin]] svjedočio je za Javni odbor računa Britanskog parlamenta da njegov prodajni tim iz UK nije napravio kupovine i stoga ne duguje porez na promet u Velikoj Britaniji.<ref>{{cite web|author=Brid-Aine Parnell, 17. 5. 2013 |url=http://www.theregister.co.uk/2013/05/17/quotw_ending_may_17/ |title='I think you DO do evil, using smoke and mirrors to avoid tax'. |publisher=Theregister.co.uk |date=17. 5. 2013 |access-date=13. 3. 2014}}</ref>

=== Okolina ===
Od 2007, Google je težio karbonskoj neutralnosti u smislu svojih operacija.<ref>{{cite web|title=Google’s Green Initiative: Environmentally Conscious Technology|url=http://www.technobuffalo.com/2011/05/18/googles-green-initiative-environmentally-conscious-technology/|work=TechnoBuffalo|publisher=TechnoBuffalo LLC|access-date=12. 7. 2013|author=Jack McGrath|date=18. 5. 2011}}</ref><ref>{{cite web|title=Home|url=http://www.google.com/green/|work=Google Green|publisher=Google, Inc|access-date=12. 7. 2013|year=2013}}</ref>
Google je objelodanio u septembru 2011. da "neprekidno koristi dovoljno elektriciteta za snabdjevanje 200.000 domova", skoro 260 miliona watta ili oko četvrtina emisije nuklearne elektrane. Ukupne ugljične emisije za 2010. bile su upravo ispod 1,5 miliona metričkih tona, najviše zbog korištenja fosilnih goriva koja omogućavaju elektricitet za podatkovne centre. Google je izjavio da je 25 procenata svoje energije isporučeno obnovljivim gorivima u 2010. Prosječna pretraga koristi samo 0,3 watt-sata elektriciteta, tako da sve globalne pretrage su samo 12,5 miliona watta ili 5% ukupne elektricitetske potrošnje Googlea.<ref>{{cite news|last=Glanz|first=James|title=Google Details, and Defends, Its Use of Electricity|url=http://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html?_r=0|access-date=24. 3. 2014|newspaper=NY Times|date=8. 9. 2011}}</ref>

U junu 2013, ''Washington Post'' je izjavio da je Google donirao US$50.000 za [[Competitive Enterprise Institute]], libertarijanski istraživački centar koji naziva ljudske ugljične emisije pozitivnim faktorom za okolinu i izjavljuje da globalno zagrijavanje nije problem.<ref>{{cite news|title=Anatomy of a Washington dinner: Who funds the Competitive Enterprise Institute?|url=http://www.washingtonpost.com/blogs/the-fix/wp/2013/06/20/anatomy-of-a-washington-dinner-who-funds-the-competitive-enterprise-institute/|access-date=12. 7. 2013|newspaper=The Washington Post|date=20. 6. 2013|author=Juliet Eilperin}}</ref>

U julu 2013, izjavljeno je da je Google ugostio događaj prikupljanja novčanih sredstava za [[Oklahoma]] Senatora [[Jim Inhofe]], koji je nazvao klimatske promjene "podvalom".<ref>{{cite news|title=Google hosts fundraiser for climate change denying US senator|url=http://www.guardian.co.uk/environment/2013/jul/09/google-climate-denier-jim-inhofe|access-date=12. 7. 2013|newspaper=The Guardian|date=9. 7. 2013|author=Suzanne Goldenberg|location=London}}</ref>

== Također pogledajte ==
* [[Usporedba internetskih pretraživača]]
* [[Don't be evil]]
* [[Googleov logo]]
* [[Google Maps]]
* [[Google platform]]
* [[Google Street View]]
* [[Google+]]
* [[Googlebot]] – web crawler
* [[Googlization]]
* [[Ungoogleable]]

== Reference ==
{{refspisak|3}}

== Vanjski linkovi ==
{{Commonscat}}
* [https://www.google.com Google]
* [https://mail.google.com Gmail]
* [https://earth.google.com/ Google Earth]

{{Google}}

{{Istaknuti članak}}

[[Kategorija:Google]]
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[[Kategorija:Multinacionalne kompanije sa sjedištem u SAD-u]]
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