THE POTENTIAL OF HOTEL’S GREEN PRODUCTS IN PENANG: AN EMPIRICAL STUDY

Ng Kok Meng Author_Email: David.ng@kdupg.edu.my
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Ng Kok Meng Author_Email: David.ng@kdupg.edu.my: School of Hospitality, Tourism & Culinary Arts, KDU College (PG)

No 2011-176, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: hotel’s green product; green awareness; purchase behavior; green motivator (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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Persistent link: https://EconPapers.repec.org/RePEc:cms:2icb11:2011-176

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