Brandinnova is a research center at the Norwegian School of Economics with a focus on current branding-related issues. The purpose is to generate cutting-edge insights on how to make brands attractive in the modern economy, and contribute proactively to the development of advanced branding competence and skills in Norwegian companies. To this end, Brandinnova cooperates closely with NHH Executive and with Norwegian and international companies.
See our published research on our research page:
This is the core of the purpose for businesses as they move forward into a future environment where they can no longer focus solely on profits while creating problems for others. NHH will take the lead in developing the new approach to business to implement for SMEs in the Nordics.
The future of economics is based on mutuality, Professor Colin Mayer believes. He is key note speaker at the first EOM event held in Norway.
Chair of Brandinnova, Professor Magne Supphellen, gave a talk on the competition between private labels and national brands in the food and grocery industries this week in Oslo at the annual FOOD conference.
The National Export Advisory Board recommends that national export industries on ready-made products cooperate with Brandinnova in the effort to increase international branding effectiveness and stimulate value creation. The board presents several interesting measures to increase exports. See the report here.