MixedEmotions - Social Semantic Emotion Analysis for Innovative Multilingual Big Data Analytics Markets

Sociální sémantická analýza emocí pro inovativní vícejazyčnou analýzu velkých dat

grant

social semantics, multilingual multi-modal emotion analysis, knowledge graphs, Social TV, Brand Reputation Management, Call Centre Operations

Emotion analysis is central to tracking customer and user behaviour and satisfaction, which can be observed from user interaction in the form of explicit feedback through email, call center interaction, social media comments, etc., as well as implicit acknowledgement of approval or rejection through facial expressions, speech or other non-verbal feedback. In Europe specifically, but increasingly also globally, an added factor here is that user feedback can be in multiple languages, in text as well as in speech and audio-visual content. This implies different cultural backgrounds and thus different ways to produce and perceive emotions in everyday interactions, beyond the fact of having specific rules for encoding and decoding emotions in each language. Making sense of accumulated user interaction from different data sources, modalities and languages is challenging and has not yet been explored in fullness in an industrial context. Commercial solutions exist but do not address the multilingual aspect in a robust and large-scale setting and do not scale up to huge data volumes that need to be processed, or the integration of emotion analysis observations across data sources and/or modalities on a meaningful level, i.e. keeping track of entities involved as well the connections between them (who said what? to whom? in the context of which event, product, service?) In MixedEmotions we will implement an integrated Big Linked Data platform for emotion analysis across heterogeneous data sources, languages and modalities, building on existing state of the art tools, services and approaches that will enable the tracking of emotional aspects of user interaction and feedback on an entity level. The MixedEmotions platform will provide an integrated solution for Large-scale emotion analysis and fusion on heterogeneous, multilingual, text, speech, video and social media data streams, leveraging open access and proprietary data sources, exploiting also social context by leveraging social network graphs 􀆔 Semantic-level emotion information aggregation and integration through robust extraction of social semantic knowledge graphs for emotion analysis along multidimensional clusters The platform will be developed and evaluated in the context of three cross-domain Pilot Projects that are representative of a variety of data analytics markets: Social TV, Brand Reputation Management, Call Centre Operations. Each of the companies involved in the pilot projects have specific innovation objectives

Smrž Pavel, doc. RNDr., Ph.D. (UPGM FIT VUT) , research leader
Zemčík Pavel, prof. Dr. Ing. (UPGM FIT VUT) , team leader
Černocký Jan, prof. Dr. Ing. (UPGM FIT VUT)
Dytrych Jaroslav, Ing., Ph.D. (UPGM FIT VUT)
Matějka Jiří, Ing. (FIT VUT)
Nedeljković Sava, Bc. (FIT VUT)
Otrusina Lubomír, Ing. (UPGM FIT VUT)
Prexta Dávid, Bc. (FIT VUT)
Rusiňák Petr, Ing. (FIT VUT)
Suchánek Jan, Ing. (FIT VUT)
Švaňa Miloš, Bc. (FIT VUT)
Zapletal Jakub, Ing. (FIT VUT)
Zárybnický Jakub, Ing. (FIT VUT)