The filter allows limit of results list: display only those strings in which there is specified substring; or display all strings except those in which there is a specified substring.
Split different substrings by spaces.
The report shows how many times your visitors have achieved the goals in the selected period. The goals can be selected in counter settings goals section. If you select "Source", the conversions for the selected source will be shown. You can configure the traffic sources that are important for you in the counter settings sources section