Campaign item
From Transformers Wiki
A campaign item is, simply, a limited-quantity special item made available during limited-time promotional events (commonly called "campaigns" in Japan). Most campaign items are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products at specific retail chains, but every campaign has its own set of qualifying rules for obtaining them (which aren't always followed by retailers).
In Transformers, these are most often exclusive redecoes of the smallest toys in a line, like Spychangers, Mini-Cons, and Legends Class figures, but even weapon accessories and other knickknacks like sticker sheets and small wearables have been offered. The practice is far, far more common in TakaraTomy's markets, where their ability to set specific release dates for their figures allow them to better coordinate such promotions. (Hasbro has done their own over the years, but far fewer in number by a long shot.) But even then, the practice saw little use until the year 2000, and then absolutely exploded in 2003 with the Legends of the Microns line going nuts with promotional Mini-Cons, which proved popular enough to keep a fairly steady stream of campaign items flowing for well over a decade later.
Thus, these items can sometimes be a bit pricey on the secondary market, depending on how low the production run is, how much needed to be spent to obtain the item, how well they complete a theme, how difficult it was to find participating stores, etc.
Hasbro
Energon
Date | Item | Venue | Requirement |
---|---|---|---|
July 31 to August 1 2004 | Alpha Spear & Omega Spear | OTFCC 2004 | Completing Hasbro survey |
Cybertron
Date | Item | Venue | Requirement |
---|---|---|---|
July 14 to 17 2005 | Skywarp & clear-black Autobot Cybertron-style Cyber Key | San Diego Comic-Con 2005 | Attending Hasbro's booth |
September 23 to 25 2005 / September 29 to October 1 2006 | Ramjet | BotCon 2005, BotCon 2006 | Attending Hasbro's booth at BotCon 2005 / Kids under 12 attending BotCon 2006 |
Kre-O
Date | Item | Venue | Requirement |
---|---|---|---|
June 4 to June 6 / July 21 to 24 2011 | Matrix Optimus Prime Kreon | BotCon 2011, San Diego Comic-Con 2011, Hasbro Toy Shop | Attending Hasbro's booth at BotCon 2011 (June) or San Diego Comic-Con 2011 (July) / Ordering any Transformers toys from Hasbro Toy Shop (later also included with the Awesome Autobots Activity Book and issue #240 of the UK comic series Doctor Who Adventures) |
October 11 to 14 2012 | Energon Bumblebee Kreon | New York Comic Con 2012 | Attending Hasbro's booth |
October 2012 / June 29 to July 1 2013 | Constructicon Devastator Kreon (orange) | Toys"R"Us (US & Canada), BotCon 2013 | Purchasing any Kreo-O product from Toys"R"Us (Oct) / Attending Hasbro's booth at BotCon 2013 |
June 28 2014 | "Dinobot Ride" polybag (contains a small buildable Grimlock and a Cityville-sized mini Optimus Prime Kreon) | Toys"R"Us (United States) | Attending a "build-a-figure" event at Toys"R"Us (later also available at various hobby shops in Hasbro's Asian markets) |
??? / June 27 to July 6 2014 | Elite Optimus Prime Kreon | Toys"R"Us (Canada), "Transformers Exhibition" (Taiwan) | Attending a "build-a-figure" event at Toys"R"Us (date unknown) / Attending "Transformers Exhibition" in Taipei (June–July) |
February 14 2015 | "Winter" Optimus Prime Kreon | Toy Fair 2015 | Attending Hasbro's 2015 Entertainment Brand Preview Event |
Unreleased | "Soccer" Bumblebee Kreon | Unknown | Unreleased |
Unreleased | "Summer" Autobot Drift Kreon | Unknown | Unreleased |
Combiner Wars
Date | Item | Venue | Requirement |
---|---|---|---|
??? 2015 | Upgrade sticker sheet for the Aerialbots and Stunticons | Toys"R"Us (Hong Kong, Taiwan & Singapore) | Purchasing any four Deluxe Class figures from waves 1 and 2 |
??? 2015 | Upgrade sticker sheet for the Protectobots and Optimus Maximus components | Toys"R"Us (Hong Kong, Taiwan & Singapore) | Purchasing any four Deluxe Class figures from waves 3 and 4 |
??? 2015 | Upgrade sticker sheet for Devastator | Toys"R"Us (Hong Kong, Taiwan & Singapore) | Purchasing Titan Class Devastator |
Titans Return
Date | Item | Venue | Requirement |
---|---|---|---|
??? 2016 | Upgrade sticker sheet for the entirety of wave 1 | Toys"R"Us (Hong Kong, Taiwan & Singapore) | Unknown |
??? 2016 | Upgrade sticker sheet for the entirety of wave 2 | Toys"R"Us (Hong Kong, Taiwan & Singapore) | Unknown |
June / July 2016 | Master Sword | Toys"R"Us (Hong Kong, Taiwan & Singapore) | Purchasing Titan Class Fortress Maximus |
Power of the Primes
Date | Item | Venue | Requirement |
---|---|---|---|
November 11 2018 | Sonic sword | Hasbro Tmall store (China) | Purchasing Titan Class Predaking |
Takara / TakaraTomy
Fight! Super Robot Lifeform Transformers
Date | Item | Venue | Requirement |
---|---|---|---|
??? 1987 | Kirk (Master Warrior, white color) | Unknown | Purchasing any Throttlebot |
??? 1987 | Lione (Master Warrior, white color) | Unknown | Purchasing any Throttlebot |
??? 1987 | Loafer (Master Warrior, white color) | Unknown | Purchasing any Throttlebot |
??? 1987 | Rodney (Master Warrior, white color) | Unknown | Purchasing any Throttlebot |
??? 1987 | Shuffler (Master Warrior, white color) | Unknown | Purchasing any Throttlebot |
??? 1987 | Toraizer (Master Warrior, white color) | Unknown | Purchasing any Throttlebot |
Car Robots
Date | Item | Venue | Requirement |
---|---|---|---|
August 2000 | "Original Spychanger" Art Fire | JUSCO | Joining "Peppy Kids Republic" |
August 2000 | "Original Spychanger" Counter Arrow | JUSCO | Joining "Peppy Kids Republic" |
August 2000 | "Original Spychanger" Eagle Killer | JUSCO | Joining "Peppy Kids Republic" |
August 2000 | "Original Spychanger" Ox | JUSCO | Joining "Peppy Kids Republic" |
August 2000 | "Original Spychanger" Wars | JUSCO | Joining "Peppy Kids Republic" |
August 2000 | "Original Spychanger" X-Car | JUSCO | Joining "Peppy Kids Republic" |
August 2000 | Super Indy Heat | JUSCO | Purchasing C-015 JRX |
August 2000 | Super Wrecker Hook | Daiei | Purchasing C-022 Build King |
Legends of the Microns
Date | Item | Venue | Requirement |
---|---|---|---|
January 1st 2003 | Crush Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
January 1, 2003 | Duster Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
January 1, 2003 | Wheel Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
January 1 / March 20th / May 2nd 2003 | Bomb Ultimate Edition (Land Military Micron) | Toys"R"Us Japan (Jan & Mar) & Hello Mac (May) | Purchasing any Legends of the Microns item (January) / MC-01 Convoy Super Mode (March) / MC-01 Convoy Super Mode or MD-01 Megatron (May) |
January 1 / March 20 / May 2, 2003 | Crack Ultimate Edition (Land Military Micron) | Toys"R"Us Japan (Jan & Mar) & Hello Mac (May) | Purchasing any Legends of the Microns item (January) / MC-01 Convoy Super Mode (March) / MC-01 Convoy Super Mode or MD-01 Megatron (May) |
January 1 / March 20 / May 2, 2003 | Shot Ultimate Edition (Land Military Micron) | Toys"R"Us Japan (Jan & Mar) & Hello Mac (May) | Purchasing any Legends of the Microns item (January) / MC-01 Convoy Super Mode (March) / MC-01 Convoy Super Mode or MD-01 Megatron (May) |
January–February / April 1st 2003 | Auto Overdrive Edition (Street Speed Micron) | World Hobby Fair (Jan-Feb) & Ito Yokaido (April) | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
January–February / April 1, 2003 | Nitro Overdrive Edition (Street Speed Micron) | World Hobby Fair (Jan-Feb) & Ito Yokaido (April) | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
January–February / April 1, 2003 | Sieg Overdrive Edition (Street Speed Micron) | World Hobby Fair (Jan-Feb) & Ito Yokaido (April) | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
April 24th 2003 | Bomb Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
April 24, 2003 | Crack Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
April 24, 2003 | Shot Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
August 2nd 2003 | Drift Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing MC-09 Jetfire or MD-05 Shockwave |
August 2, 2003 | Indy Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing MC-09 Jetfire or MD-05 Shockwave |
August 2, 2003 | Spin Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing MC-09 Jetfire or MD-05 Shockwave |
Super Link
Date | Item | Venue | Requirement |
---|---|---|---|
December 26th 2003 | Energy Spear Corona Flame Edition | JUSCO | Purchasing SC-01 Grand Convoy Super Mode, SC-04 Roadbuster, or SD-05 MegaZarak |
December 26, 2003 | Energy Axe Aquamarine Edition | Toys"R"Us Japan | Purchasing 2000 yen worth of Super Link product |
December 26, 2003 | Energy Axe Black Hole Edition | Ito Yokado | Purchasing SC-01 Grand Convoy Super Mode |
December 26, 2003 / January 1st 2004 | Energy Spear Royal Clear Edition | Hello Mac (Dec) / Posful, Pelican, Joshin Denki & Heiwado (Jan) | Purchasing SC-01 Grand Convoy Super Mode or SD-05 MegaZarak (Hello Mac) / SC-01 Grand Convoy Super Mode (others) |
March 18th / March 25th 2004 | Energy Axe Violet Cluster Edition | JUSCO | Purchasing SC-10 Rodimus Convoy or SC-11 Red Alert (18th) / SC-13 SL Grand Convoy (25th) |
March 18 / March 27th 2004 | Energy Axe Natural Green Edition | Hello Mac (18th) / Joshin Denki (27th) | Purchasing any Super Link product |
March 18, 2004 | Energy Spear Lightning Yellow Edition | Toys"R"Us Japan | Purchasing SC-10 Rodimus Convoy |
March 18, 2004 | Energy Spear Rodeo Magenta Edition | Ito Yokado | Purchasing SC-10 Rodimus Convoy or SC-11 Red Alert |
April 28th 2004 | Accel (Windcharger Micron) | Toys"R"Us Japan | Purchasing 2000 yen worth of Super Link product |
May 27th 2004 | Energy Raiden Overdrive Edition | Gamers Transformers Fair | Purchasing 2000 yen worth of Super Link product |
July 7th 2004 | Energy Cutter Daylight Attack Edition | 1500 select stores (see note below) | Purchasing SC-01 Grand Convoy or SC-17 Wing Saber |
July 7, 2004 | Energy Blade Night Phantom Edition | 1500 select stores (see note below) | Purchasing SC-01 Grand Convoy or SC-17 Wing Saber |
August 10th 2004 | Throttle (Windcharger Micron) | Toys"R"Us Japan | Purchasing 2000 yen worth of Super Link product |
September 16th 2004 | Screw (Windcharger Micron) | Toys"R"Us Japan | Purchasing SC-22 Omega Supreme |
Galaxy Force
Date | Item | Venue | Requirement |
---|---|---|---|
December 28th 2005 | Mystery Force Chip | 2000 stores (but not Toys"R"Us) | Purchasing any Galaxy Force product |
March 17th 2005 | Graviton (Hellflame Micron) | JUSCO | Purchasing GD-07 Flame Convoy |
March 17, 2005 | Quasar (Hellflame Micron) | Ito Yokaido, JUSCO | Purchasing any Galaxy Force product (Ito Yokaido) / GD-07 Flame Convoy (JUSCO) |
April 28th 2005 | Bulge (Hellflame Micron, white version) | JUSCO | Purchasing GC-16 Ligerjack |
April 28, 2005 | Graviton (Hellflame Micron, white version) | JUSCO | Purchasing Hybrid Style THS-01 Galaxy Convoy |
April 28, 2005 | Quasar (Hellflame Micron, white version) | JUSCO | Purchasing GC-01 Galaxy Convoy |
April 28, 2005 | Platinum Factor (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-16 Ligerjack |
June 23rd 2005 | Bulge (Hellflame Micron) | TF Station affiliate stores | Purchasing any Galaxy Force product |
July 28th 2005 | Platinum Element (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-22 Sonic Bomber |
July 28, 2005 | Hyakurai (Caliber Micron) | Ito Yokado & TF Station affiliate stores | Purchasing any Galaxy Force product |
July 28, 2005 | Ichibi (Caliber Micron) | Ito Yokaido & Hello Mac | Purchasing any Galaxy Force product |
July 28, 2005 | Mugen (Caliber Micron) | Joshin Denki | Purchasing any Galaxy Force product |
September 29th 2005 | Platinum Material (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-23 Megalo Convoy |
September 29, 2005 | Megalo Gritbit (Megalo Micron) | Hello Mac | Purchasing any Transformers product |
September 29, 2005 | Megalo Zapmap (Megalo Micron) | Joshin Denki | Purchasing any Transformers product |
October 1st 2005 | Megalo Zigzag (Megalo Micron) | TF Station affiliate stores | Purchasing any Transformers product |
2007 Transformers movie line
Date | Item | Venue | Requirement |
---|---|---|---|
June 2nd 2007 | EZ Collection Bumblebee | First Impact 0602 (Ikebukuro Toys"R"Us) | Purchasing 3000 yen of Transformers movie product at midnight special event |
December 2007 | Optimus Prime Figure (Spychanger) | Paramount Pictures Japan | Preordering the 2007 Transformers movie on DVD or HD-DVD |
December 2007 | Bumblebee Metallic Ver. (EZ Collection) | Tsutaya Records | Purchasing the 2007 Transformers movie on DVD |
Transformers (nondescript 2007-2009 releases)
These figures were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title. Even more bizarrely, the three 2009 Microns Guardian Sky, Guardian Speed and Guardian Powered simply featured large stylized versions of their individual names in katakana instead of any "Transformers" logo in their instructions.
Date | Item | Venue | Requirement |
---|---|---|---|
July 19th 2007 | Torque Gain | JUSCO | Purchasing 2007 Transformers movie MD-07 Megatron or MD-08 Starscream |
July 20th 2007 | Noise Effect | Ito Yokaido | Purchasing 3000 yen of 2007 Transformers movie product |
July ??, 2007 | Wedge Shape | BIC Camera | Purchasing any 2007 Transformers movie toy. |
March 13th 2008 | Skyglide | Toys"R"Us Japan | Purchasing any Henkei! Henkei! product |
March ?? 2009 | Cybertron Sling | Pocket Card Co., Ltd. | Signing up for a Transformers-themed Visa credit card (Autobot version) |
March ?? 2009 | Destron Vorter | Pocket Card Co., Ltd. | Signing up for a Transformers-themed Visa credit card (Decepticon version) |
May 30th 2009 | Guardian Sky | Toys"R"Us Japan | Purchasing 2000 yen of Revenge product |
May 30, 2009 | Guardian Speed | Bic Camera & Yodobashi Camera | Purchasing 2000 yen of Revenge product |
May 30, 2009 | Guardian Powered | Bic Camera & Yodobashi Camera | Purchasing 2000 yen of Revenge product |
August 1st 2009 | Mighty Stra | Edition Group stores | Purchasing 2000 yen of Revenge product |
August 1, 2009 | Mighty Bull | Edion Group stores | Purchasing 2000 yen of Revenge product |
August 1, 2009 | Mighty Dozer | Toys"R"Us Japan | Purchasing 2000 yen of Revenge product |
Revenge
Even though EZ Collection "Defender Optimus Prime", "Demolishor Shanghai Attack" and "Infiltrator Soundwave" were released to promote the Japanese version of the Transformers Animated line, all three of them were redecos of toys from the Transformers/Revenge line, and their instructions used the Japanese Transformers/Revenge logo.
Date | Item | Venue | Requirement |
---|---|---|---|
May 30th 2009 | EZ Collection Optimus Prime | Transformers Celebration 0530 | Purchasing product from the Revenge line for 3000 Yen or more |
November 21st 2009 | Decepticon Rampage Desert Combat (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Revenge line for 3000 Yen or more |
December 2009 | Stealth Bumblebee (EZ Collection) | Various stores | Purchasing the Transformers/Revenge movie on DVD |
December 2009 | Bumblebee Clear Ver. (EZ Collection) | Tsutaya Records | Purchasing the Transformers/Revenge movie on DVD (transforming Bumblebee DVD-case version only) |
March 2010 | Defender Optimus Prime (EZ Collection) | Edion, Bic Camera & Yodobashi Camera | Purchasing product from the Transformers Animated line for 3000 Yen or more |
March 2010 | Demolishor Shanghai Attack (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Transformers Animated line for 3000 Yen or more |
March 2010 | Infiltrator Soundwave (EZ Collection) | Amazon Japan & Yamada Denki | Ordering or purchasing product from the Transformers Animated line for 3000 Yen or more |
Transformers Animated
Date | Item | Venue | Requirement |
---|---|---|---|
April 2010 | Bumblebee Clear Yellow Ver. (EZ Collection) | Ito Yokado | Purchasing 3000 yen of Transformers Animated product |
April 2010 | Optimus Prime Clear Red Ver. (EZ Collection) | Toys"R"Us Japan | Purchasing 3000 yen of Transformers Animated product |
April 2010 | Prowl Clear Smoke Ver. (EZ Collection) | Apita | Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron |
April 2010 | Starscream Clear Purple Ver. (EZ Collection) | JUSCO | Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron |
July 24th 2010 | Ramjet Clear White Ver. (EZ Collection) | Ito Yokado | Purchasing 3000 yen of Transformers Animated product |
July 24, 2010 | Skywarp Clear Purple Ver. (EZ Collection) | Toys"R"Us Japan | Purchasing 3000 yen of Transformers Animated product |
July 24, 2010 | Sunstorm Clear Orange Ver. (EZ Collection) | Yamada Electronics, Amazon Japan | Purchasing 3000 yen of Transformers Animated product (Yamada Electronics), ordering TA-27 Ultra Magnus (Amazon Japan) |
July 24, 2010 | Thundercracker Clear Blue Ver. (EZ Collection) | Ishimaru, Edion, Deodeo, Bic Camera, Midori Electrical & Yodobashi Camera | Purchasing 3000 yen of Transformers Animated product |
August 6th 2010 | Starscream Clone Black Ver. (EZ Collection) | JUSCO | Purchasing TA-27 Ultra Magnus |
Transformers United
Date | Item | Venue | Requirement |
---|---|---|---|
December 28th 2010 | Fracas (Targetmaster Micron) | Bic Camera & Yodobashi Camera | Purchasing 3000 yen worth of United product |
December 28, 2010 | Haywire (Targetmaster Micron) | Yamada Denki | Purchasing 3000 yen worth of United product |
January 1st 2011 | Recoil (Targetmaster Micron) | Toys"R"Us Japan | Purchasing 3000 yen worth of United product |
March 5th 2011 | Spoilsport (Targetmaster Micron) | Bic Camera & Yodobashi Camera | Purchasing 3000 yen worth of Autobot Alliance product, or Masterpiece MP-9 Rodimus Convoy, or Masterpiece Movie Series MPM-2 Bumblebee |
March 5, 2011 | Caliburst (Targetmaster Micron) | Toys"R"Us Japan | Purchasing 3000 yen worth of Autobot Alliance product, or Masterpiece MP-9 Rodimus Convoy, or Masterpiece Movie Series MPM-2 Bumblebee |
Dark of the Moon
Since the Japanese releases of the Dark of the Moon figures typically came in Hasbro packaging with small additional stickers identifying them as the Japanese versions, the instructions for this figure naturally also use the title "Dark of the Moon" in English script in their instructions.
Date | Item | Venue | Requirement |
---|---|---|---|
August 12th 2011 | Darkside Optimus Prime (EZ Collection) | Toys"R"Us Japan | Purchasing 3000 yen of Darkside Moon line for 3000 Yen or more |
Transformers: Prime
Date | Item | Venue | Requirement |
---|---|---|---|
April 28th 2012 | Shadow Baro (Arms Micron) | Edion, Yamada Denki & Yodobashi Camera | Purchasing 3000 yen of Prime product |
April 28, 2012 | Shadow C.L. (Arms Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Prime product |
April 28, 2012 | Shadow Gora (Arms Micron) | Joshin Denki & Bic Camera | Purchasing 3000 yen of Prime product |
April 28, 2012 | Shadow R.A. (Arms Micron) | AEON | Purchasing AM-01 Optimus Prime |
June 16th & 17th / June 30th / July 28th / July 28 2012 | Shining B.2 (Arms Micron) | Tokyo Toy Show 2012 (June 16/17), Next Generation World Hobby Fair (June 30), & Amazon Japan (date unknown), 6 misc stores (July) | Kids attending Tokyo Toy Show 2012, winning the "Arms Up Challenge" at Next Generation World Hobby Fair, preordering AM-15 Megatron Darkness at Amazon Japan, purchasing 3000 yen of Prime product (stores in July not giving away "Hellflame" Microns (see below)) |
June 30th 2012 / September 2014 | Shining O.P. (Arms Micron) | Next Generation World Hobby Fair (June), e-HOBBY & TakaraTomy Mall (Sept) | Winning the "Arms Up Challenge" at Next Generation World Hobby Fair, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall |
July 28th 2012 | Hellflame Guru (Hellflame Arms Micron) | AEON | Purchasing AM-15 Megatron Darkness |
July 28, 2012 | Hellflame Jida (Hellflame Arms Micron) | Joshin Denki & Bic Camera | Purchasing 3000 yen of any Transformers product |
July 28, 2012 | Hellflame Noji (Arms Micron) | Edion, Yamada Denki & Yodobashi Camera | Purchasing 3000 yen of any Transformers product |
July 28, 2012 | Hellflame Zamu (Hellflame Arms Micron) | Toys"R"Us Japan | Purchasing 3000 yen of any Transformers product |
August 12th 2012[citation needed] | Optimus Prime trailer (cardboard) | Toys"R"Us Japan | Purchasing Battle Shield Optimus. |
September 29th 2012[citation needed] | Optimus Prime trailer (cardboard, larger than above) | Yodobashi Camera and Bic Camera | Purchasing AM-21 Arms Master Optimus Prime |
September 29th 2012 | Shining R.A. GR (Arms Micron) | AEON | Purchasing AM-21 Arms Master Optimus Prime |
September 29, 2012 | Shining R.A. P (Arms Micron) | Joshin Denki & Bic Camera | Purchasing 3000 yen of any Prime product |
September 29, 2012 | Shining R.A. R (Arms Micron) | Toys"R"Us Japan | Purchasing 3000 yen of any Prime product |
September 29, 2012 | Shining R.A. Y (Arms Micron) | Edion, Yamada Denki & Yodobashi Camera | Purchasing 3000 yen of any Prime product |
November 13th 2012 | Shining Gura B (Arms Micron) | AEON | Purchasing AM-21 Arms Master Optimus Prime |
November 17th 2012 | Pure Energon B.2 (Arms Micron) | Toys"R"Us Japan | Purchasing 3000 yen of any Prime product |
December 15th 2012 | Pure Energon O.P. (Arms Micron) | Toys"R"Us Japan | Purchasing 3000 yen of any Transformers product |
Transformers (nondescript 2011-2018 releases)
Similar to the 2007-2009 releases, these figures and accessories were released to promote the Transformers Prime, Lost Age Series, Transformers Movie The Best, The Last Knight and Studio Series lines, but their instructions are simply branded "Transformers" in both katakana and plain English script. The 2011-2012 releases, available concurrently with the actual "Transformers: Prime"-branded Arms Microns and identified as "Arms Microns" in their instructions, feature the "Transformers" title in katakana in the same style as the Japanese Transformers: Prime logo, but omit the "Prime" (プライム) portion of the title, whereas the 2014-onwards releases feature a Transformers logo in the same style as the Transformers: Lost Age Series logo, but omit the "Lost Age Series" (ロストエイジシリーズ) portion of the title.
Date | Item | Venue | Requirement |
---|---|---|---|
December 28th 2011 | Aimless (Arms Micron) | Yoshin Denki & Bic Camera | Purchasing 3000 yen of Prime: First Edition product |
December 28, 2011 | Autobot Peaceman (Arms Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Prime: First Edition product |
December 28, 2011 | Blowpipe (Arms Micron) | Ishimaru, Edion, Deodeo, Bic Camera, Midori Electrical & Yodobashi Camera | Purchasing 3000 yen of Prime: First Edition product |
January 15th / June 30-July 1st 2012 / September 2014 | Autobot Firebolt Clear Yellow Ver. (Arms Micron) | World Hobby Fair Osaka (Jan) / Next Generation World Hobby Fair Fukuoka (June/July) / e-HOBBY & TakaraTomy Mall (2014) | TakaraTomy booth at World Hobby Fair Osaka / purchasing AMW-01 Gabu, AMW-02 Baru and AMW-03 Dai together at Next Generation World Hobby Fair Fukuoka / preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall |
February 25th 2012 | Vector Oracle (Arms Micron) | Toys"R"Us Japan | Purchasing 3000 yen of any Transformers product |
March 1st 2012 | Autobot Firebolt (Arms Micron) | Amazon Japan, Toys"R"Us Japan, Bic Camera & Yodobashi Camera (online exclusive) | Preordering AM-01 Optimus Prime |
March 31st 2012 | Autobot Pinpointer (Arms Micron) | Toys"R"Us Japan | Purchasing 4000 yen of any Transformers product |
June 22nd & 23rd / August 2013 | Shining Optimus Prime Blaster | McDonald's Japan, Televi-Kun magazine, TV Magazine | Purchasing a McDonald's Happy Meal or the August 2013 issue of either Televi-Kun magazine or TV Magazine, then redeeming the attached ticket at participating stores |
May 3rd / May 16th / June 15th / July 19th / August 9th / September 2014 | Convoy [Anniversary Clear Ver.] (EZ Collection) | "Transformers GT x Kids' Walk" pre-race event (May 3) / Transformers Celebration 2014 Ikebukuro Toys"R"Us (May 16) / Tokyo Toy Show 2014 (June) / AEON Mall Kasukabe (July) / Transformers Expo Yokohama (Aug), e-HOBBY & TakaraTomy Mall (Sept) | Kids attending "Kid's Walk" event, purchasing Transformers product at one of the other events, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall |
May 17th 2014 | Beet-Chop (Clear Micron) | Edion, Best Denki, Yamada Denki & Yodobashi Camera | Purchasing 3000 yen of Lost Age product |
May 17, 2014 | Buzz Saw (Clear Micron) | Joshin Denki & Bic Camera | Purchasing 3000 yen of Lost Age product |
May 17, 2014 | Micron Jolt (Clear Micron) | AEON | Purchasing 3000 yen of Lost Age product |
May 17, 2014 | Silver Roller (Clear Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Lost Age product |
July 19th 2014 | Ivan (Dinobot Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Lost Age product |
July 19, 2014 | Paulie (Dinobot Micron) | AEON | Purchasing Lost Age LA-01 Battle Command Optimus Prime, AD-01 Optimus Prime, or AD-20 Black Knight Grimlock |
July 19, 2014 | Sling (Dinobot Micron) | Edion, Best Denki, Yamada Denki, Yodobashi Camera, Hakuhinkan Toy Park (Ginza) & Hakubotan (Ishinomaki) | Purchasing 3000 yen of Lost Age product |
July 19, 2014 | Thunderlips (Dinobot Micron) | Joshin Denki & Bic Camera | Purchasing 3000 yen of Lost Age product |
August 8th 2014 | Astrotrain (Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Lost Age product |
October 2014 | Prime Axe (Legendary Weapon) | Toys"R"Us Japan | Purchasing 3000 yen of Lost Age product |
October 2014 | Trikera Mace (Legendary Weapon) | AEON | Purchasing 3000 yen of Lost Age product |
October 2014 | Spino Hammer (Legendary Weapon) | Edion, Best Denki, Yamada Denki, Yodobashi Camera, Hakuhinkan Toy Park (Ginza) & Hakubotan (Ishinomaki) | Purchasing 3000 yen of Lost Age product |
October 2014 | Ptera Spear (Legendary Weapon) | Joshin Denki & Bic Camera | Purchasing 3000 yen of Lost Age product |
November 14th 2014 | Carnivac (Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Lost Age product |
December 2014 | Temenos Sword | Toys"R"Us Japan | Purchasing 3000 yen of Lost Age product |
April 2017 | Silver Temenos Sword | Toys"R"Us Japan | Purchasing any Transformers product for 2000 Yen or more |
July 2017 | Gold Vector Shield | Various stores | Purchasing any Transformers product for 2000 Yen or more |
October 2017 | Bronze Calibur Axe | TakaraTomy Mall | Ordering any Transformers product for 2000 Yen or more |
November 2017 | Gold Temenos Sword & Gold Battle Axe | Various stores | Purchasing any Transformers product for 5000 Yen or more |
April 2018 | Quad Barrel Shotgun | Various stores | Purchasing any Transformers product for 4000 Yen or more |
August 2018 | Super Transformation Three Great Robot Hero Legend Sword | Various stores | Purchasing any Transformers, Transforming Bullet Train Robot Shinkalion or Tomica Hyper Rescue: Drive Head product for 3000 Yen or more |
Cybertron Satellite
Date | Item | Venue | Requirement |
---|---|---|---|
October 17th 2012 | Mito Town Matrix (Matrix Collection) | "Cybertron Satellite" affiliate stores | Purchasing 3000 yen of any Transformers product |
December 29th 2012 | Fukutsu Town Matrix (Matrix Collection) | "Cybertron Satellite" affiliate stores | Purchasing 3000 yen of any Transformers product |
Transformers GT: Mission GT-R
Date | Item | Venue | Requirement |
---|---|---|---|
? 2013 | Safety Prime Original Ver. (EZ Collection) | "Transformers GT x Kids' Walk" pre-race event | Kids attending the "Kids' Walk" event |
Transformers Go!
Date | Item | Venue | Requirement |
---|---|---|---|
June 22nd 2013 | Gan (Arms Micron) | Various stores (including Toys"R"Us Japan, AEON, Yodabashi Camera & Amazon Japan) | Purchasing G03 Ganoh |
June 22, 2013 | Jin (Arms Micron) | Various stores (including Toys"R"Us Japan, AEON, Yodabashi Camera & Amazon Japan) | Purchasing G02 Jinbu |
June 22, 2013 | Zan (Arms Micron) | Various stores (including Toys"R"Us Japan, AEON, Yodabashi Camera & Amazon Japan) | Purchasing G01 Kenzan |
November 9th 2013 | Sen (Arms Micron) | AEON | Purchasing 3000 yen of Transformers Go! product |
November 16th 2013 | Ex (Arms Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Transformers Go! product |
November 16, 2013 | Geki (Arms Micron) | Joshin Denki & Bic Camera | Purchasing 3000 yen of Transformers Go! product |
November 16, 2013 (see note below) | Go (Arms Micron) | Various stores | Purchasing 3000 yen of Transformers Go! product |
November 16, 2013 | Shou (Arms Micron) | Edion, Yamada Denki & Yodobashi Camera | Purchasing 3000 yen of Transformers Go! product |
Q-Transformers
Date | Item | Venue | Requirement |
---|---|---|---|
December 26th 2014 | QT-02E Clear Bumblebee | Toys"R"Us Japan | Purchasing five Q-Transformers figures |
? 2015 | QT-M Optimus Prime | "Transformers GT x Kids' Walk" pre-race event | Kids attending the "Kids' Walk" event |
January 30th 2016 | Clear Starscream | Toys"R"Us Japan | Purchasing five Q-Transformers figures |
Adventure
Date | Item | Venue | Requirement |
---|---|---|---|
March 21st 2015 | Bumblebee Clear Ver. (EZ Collection) | Toys"R"Us Japan | Purchasing 3000 yen of Adventure product |
March 21, 2015 | Steeljaw Clear Ver. (EZ Collection) | Edion, Bic Camera & Kojima | Purchasing 3000 yen of Adventure product |
March 21, 2015 | Strongarm Clear Ver. (EZ Collection) | Edion, Bic Camera, Hakuhinkan Toy Park (Ginza) & Hakubotan (Ishinomaki) | Purchasing 3000 yen of Adventure product |
April ?? 2015 | Optimus Prime Clear Ver. (EZ Collection) | Toys"R"Us Japan | Purchasing 3000 yen of Adventure product |
July ?? 2015 | Grimlock Clear Ver. (EZ Collection) | EDION toy department & Bic Camera | Purchasing 3000 yen of Adventure product |
July ?? 2015 | Sideswipe Clear Ver. (EZ Collection) | Ishinomaki, Yamada Denki & Yodobashi Camera | Purchasing 3000 yen of Adventure product |
July 17th 2015 | Toys"R"Us Prime (EZ Collection) | Toys"R"Us Japan | Purchasing 3000 yen of Adventure product |
November 2015 | Divebomb (Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Adventure product |
November 2015 | Velocirazor (Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Adventure product |
November 2015 | Sawback (Micron) | Yamada Denki, Yodobashi Camera stores & AEON "Cybertron Satellite" stores | Purchasing 3000 yen of Adventure product |
November 2015 | Beastbox (Micron) | Edion, Bic Camera, Hakuhinkan Toy Park (Ginza) & Hakubotan (Ishinomaki) | Purchasing 3000 yen of Adventure product |
April 29th 2016 | Micron Burn (Prime of Micron) | Toys"R"Us Japan | Purchasing 3000 yen of any Transformers product |
April 29, 2016 | Micron Rain (Prime of Micron) | Yodobashi Camera, Yamada Denki, Bic Camera, Edion, Hakuhinkan Toy Park (Ginza), Hakubotan (Ishinomaki) | Purchasing 3000 yen of Adventure product |
July 15th 2016 | Micron Ink (Prime of Micron) | Toys"R"Us Japan | Purchasing 3000 yen of Adventure product |
July 22nd 2016 | Micron Sting (Prime of Micron) | Yodobashi Camera, Yamada Denki, Bic Camera, Edion, Hakuhinkan Toy Park (Ginza), Hakubotan (Ishinomaki), AEON | Purchasing 3000 yen of Adventure product |
November 11th 2016 | Shining Lancelon (Prime of Micron) | Toys"R"Us Japan | Purchasing 3000 yen of any Transformers product |
Beast Awakening
After a six year gap, campaign promos finally returned with the Beast Awakening line.
Date | Item | Venue | Requirement |
---|---|---|---|
April 15th 2023 | Burning Plasma Blaster | Any store selling Transformers product (supposedly) | Purchasing 5000 yen of any Beast Awakening product |
June 7th 2023 (preorders open) July 15th 2023 (delivery) |
Burning Cheetor | TakaraTomy Mall | Pre-order Ultimate Optimus Primal, BP-01 Beast Power Bumblebee, or BP-01 Beast Power Optimus Prime. |
October 28th 2023 | Burning Chainclaw | TakaraTomy Mall | Pre-order Spin Changer Bumblebee or Spin Changer Optimus Prime, purchasing 5000 yen of any Transformers: EarthSpark product |