'Shop Until You Drop': the Unexpected Effects of Anti-consumerism and Environmentalism

Giovanni Maccarrone, Marco Marini and Ornella Tarola

No 2/23, Working Papers from Sapienza University of Rome, DISS

Abstract: In an economy where consumers are heterogeneous in their preferences over the hedonic and environmental attributes of goods on sale, we explore the effects of anti-consumerism and environ- mentalism. We show that when the environmental attributes of products come at the expense of the hedonic attributes, a higher supply of anti-consumerism and environmentalism yields the ex- pected positive effect on the environment. In contrast, when hedonic and environmental attributes are jointly met by a good, higher levels of anti-consumerism and environmentalism negatively affect the society's environmental footprint. Moreover, the impact of anti-consumerism and environmen- talism on social welfare is far from being obvious, giving rise to unexpected redistributive effects between firms and consumers.

Keywords: environmentalism; hedonism; anti-consumerism; hedonic and environmental product attributes; vertical product differentiation. (search for similar items in EconPapers)
JEL-codes: D11 L13 Q50 (search for similar items in EconPapers)
Date: 2023-01
New Economics Papers: this item is included in nep-ene, nep-env and nep-res
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Related works:
Working Paper: Shop Until You Drop: the Unexpected Effects of Anticonsumerism and Environmentalism (2023)
Working Paper: Shop Until You Drop: the Unexpected Effects of Anticonsumerism and Environmentalism (2023)
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