About: William Sellers (colonial officer)

William Sellers was a British colonial health official who introduced experimental instructional methods and propaganda to Nigerian cinema. Sellers was the first director of the Colonial Film Unit, a unit initially developed to explain World War II to the African audience and build war support in the colonies but later became a medium for backing colonial development and the British way of life. Sellers' films had its share of critics, his filming technique was simple repetitive shots and plots with strict literal interpretations that a few other colonial era filmmakers like Julian Huxley felt was boring to the audience.