VyRT was an American provider of on-demand Internet streaming media available to viewers worldwide. The company was established in late 2011 and was headquartered in Los Angeles, California. VyRT was founded by entertainer Jared Leto as a website for hosting online events, but soon diversified into featuring digital distribution and online shopping. It also included social networking. By 2015, VyRT was receiving 3.5 million requests per minute and had surpassed 5,000 subscribers. Many of its live events became worldwide trending topics.