Tom Watkins (21 September 1949 – 24 February 2020) was an English pop impresario, music manager, songwriter, producer, designer and fine art collector. With a background in art and design, Watkins set up the XL Design agency in the early 1980s and was responsible for designing record sleeves and music graphics of the period. Watkins moved into music management by the mid-1980s and managed Pet Shop Boys, Bros and East 17 among others. Watkins has been described by Neil Tennant as "a big man with a loud voice" and by David Munns as "an unstoppable creative powerhouse."