PRWeek is a trade magazine for the public relations industry. The original UK edition was the brainchild of the late Geoffrey Lace who at the time worked for Haymarket. After failing to interest Haymarket in his idea he left to launch it on his own circa 1981. Peter Gummer (now Lord Chadlington) had founded Shandwick a few years earlier in 1974 aged 31. Lace persuaded Shandwick, Dewe Rogerson and a few others to invest into PR Week. PRWeek ran on a shoe string right up until the point it was sold it back to Haymarket, his former employers, for a very large sum circa 1988. There is also a US edition, which launched in 1998, as well as a German edition. The magazine is published by the UK's largest independent publishing group, Haymarket Media Group. The US edition, which is independent from