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Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make peopl

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  • Ernest Dichter (* 14. August 1907 in Wien; † 22. November 1991 in Peekskill, New York) war ein österreichisch-amerikanischer Psychologe und Pionier der Marktpsychologie. (de)
  • Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas. (en)
  • Ernest Dichter (Viena, 14 de agosto de 1907 –Peekskill, Nueva York, 21 de noviembre de 1991) fue un psicólogo industrial y experto en marketing conocido como el "padre de la investigación motivacional". (es)
  • Ernest Dichter (1907-1991) est un psychologue et un expert en marketing considéré comme le père des recherches sur la motivation. Docteur diplômé à l'université de Vienne en 1934 et installé aux États-Unis à partir de 1937, il y fonde l'Institut de recherche sur la motivation (the Institute of Motivational Research), il en créera deux autres en Suisse et en Allemagne. C'est un pionnier de l'application des théories psychanalytiques freudiennes dans le domaine commercial, et en particulier dans l'étude des comportements du consommateur. Il est notamment l'auteur de la célèbre phrase "mettez un tigre dans votre moteur" pour la société Exxon[réf. nécessaire]. Cette tendance à orienter la publicité en fonction des désirs du consommateur est parfois reprise et plébiscitée, par exemple en marketing, elle est aussi étudiée comme un sujet en tant que tel, celui du rôle du publicitaire, elle est également présentée comme un maillon de la société capitaliste industrielle, et vivement décriée par les mouvements anticonsommation. (fr)
  • Ernest Dichter (Vienna, 14 agosto 1907 – Peekskill, 21 novembre 1991) è stato uno psicologo ed esperto di marketing austriaco naturalizzato statunitense, considerato il padre della ricerca sulla motivazione. Ottenne il Dottorato all'Università di Vienna nel 1934, ed emigrò negli Stati Uniti nel 1937 con la moglie Hedy. Nel 1946 fondò l'Institute for Motivational Research a Croton-on-Hudson (New York), e negli anni successivi fondò istituti simili in Svizzera e Germania. Dichter esplorò le applicazioni dei concetti e tecniche psicoanalitiche di Freud nell'ambito del commercio, in particolare per lo studio del comportamento del consumatore nel mercato. Le nuove idee che egli apportò ebbero un'influenza significativa sull'operato dell'industria pubblicitaria del Ventesimo secolo. (it)
  • Ernest Dichter, född 14 augusti 1907 i Wien, död 21 november 1991 nära , New York, var en ledande österrikisk‐amerikansk motivationsforskare. Dichter föddes i Österrike men utvandrade till och var verksam i Förenta Staterna. Dichter grundade sin praktik på psykoanalytisk teori och var en pionjär inom forskningen om att förstå det mänskliga psykets beslutsprocesser. Dichters idéer tillämpades på kommersiell marknadsföring. Bland annat samarbetade Electrolux med Dichter. (sv)
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  • 1907-08-14 (xsd:date)
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  • 1907-01-01 (xsd:gYear)
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  • 1991-11-21 (xsd:date)
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  • 1991-01-01 (xsd:gYear)
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dbp:birthDate
  • 1907-08-14 (xsd:date)
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dbp:children
  • Thomas William ; Susan Jane (en)
dbp:deathDate
  • 1991-11-21 (xsd:date)
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dbp:education
  • * Licenciés es lettres, Sorbonne, Paris * PhD , University of Vienna, 1934 (en)
dbp:knownFor
  • Motivational research; focus groups (en)
dbp:name
  • Ernest Dichter (en)
dbp:notableWorks
  • The Strategy of Desire (en)
dbp:occupation
  • Psychologist, market researcher and author (en)
dbp:parents
  • Mathilde Kurtz (en)
  • Wilhelm Dichter (en)
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  • Hedy Langfelder (en)
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  • Ernest Dichter (* 14. August 1907 in Wien; † 22. November 1991 in Peekskill, New York) war ein österreichisch-amerikanischer Psychologe und Pionier der Marktpsychologie. (de)
  • Ernest Dichter (Viena, 14 de agosto de 1907 –Peekskill, Nueva York, 21 de noviembre de 1991) fue un psicólogo industrial y experto en marketing conocido como el "padre de la investigación motivacional". (es)
  • Ernest Dichter, född 14 augusti 1907 i Wien, död 21 november 1991 nära , New York, var en ledande österrikisk‐amerikansk motivationsforskare. Dichter föddes i Österrike men utvandrade till och var verksam i Förenta Staterna. Dichter grundade sin praktik på psykoanalytisk teori och var en pionjär inom forskningen om att förstå det mänskliga psykets beslutsprocesser. Dichters idéer tillämpades på kommersiell marknadsföring. Bland annat samarbetade Electrolux med Dichter. (sv)
  • Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make peopl (en)
  • Ernest Dichter (Vienna, 14 agosto 1907 – Peekskill, 21 novembre 1991) è stato uno psicologo ed esperto di marketing austriaco naturalizzato statunitense, considerato il padre della ricerca sulla motivazione. Ottenne il Dottorato all'Università di Vienna nel 1934, ed emigrò negli Stati Uniti nel 1937 con la moglie Hedy. Nel 1946 fondò l'Institute for Motivational Research a Croton-on-Hudson (New York), e negli anni successivi fondò istituti simili in Svizzera e Germania. (it)
  • Ernest Dichter (1907-1991) est un psychologue et un expert en marketing considéré comme le père des recherches sur la motivation. Docteur diplômé à l'université de Vienne en 1934 et installé aux États-Unis à partir de 1937, il y fonde l'Institut de recherche sur la motivation (the Institute of Motivational Research), il en créera deux autres en Suisse et en Allemagne. C'est un pionnier de l'application des théories psychanalytiques freudiennes dans le domaine commercial, et en particulier dans l'étude des comportements du consommateur. (fr)
rdfs:label
  • Ernest Dichter (en)
  • Ernest Dichter (de)
  • Ernest Dichter (es)
  • Ernest Dichter (fr)
  • Ernest Dichter (it)
  • Ernest Dichter (sv)
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  • Ernest Dichter (en)
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