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About: Coug it

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To "Coug it" is a tendency of the Washington State University Cougars football team to lose games via late-game collapses, odds-defying losses, "snatching defeat from the jaws of victory", and otherwise choking. The tendency has been observed since at least the 1983 season and the phrase appeared in the 1984 edition of Chinook, the WSU yearbook. The concept was then popularized as "to Coug" by sportswriter John Blanchette in his Spokesman-Review column following the 1985 Cougars' 16–21 home loss to Arizona State in which they outgained the Sun Devils 445 yards to 217.

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  • To "Coug it" is a tendency of the Washington State University Cougars football team to lose games via late-game collapses, odds-defying losses, "snatching defeat from the jaws of victory", and otherwise choking. The tendency has been observed since at least the 1983 season and the phrase appeared in the 1984 edition of Chinook, the WSU yearbook. The concept was then popularized as "to Coug" by sportswriter John Blanchette in his Spokesman-Review column following the 1985 Cougars' 16–21 home loss to Arizona State in which they outgained the Sun Devils 445 yards to 217. Couging it has been a part of WSU athletics culture for decades and the concept is frequently referenced in Pacific Northwest news media following a particularly embarrassing or surprising loss by the Cougars. Washington State University administrators have run internal and external campaigns to downplay the concept, and coaches, fans, and players have sought to reclaim the phrase via on-field success. (en)
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  • To "Coug it" is a tendency of the Washington State University Cougars football team to lose games via late-game collapses, odds-defying losses, "snatching defeat from the jaws of victory", and otherwise choking. The tendency has been observed since at least the 1983 season and the phrase appeared in the 1984 edition of Chinook, the WSU yearbook. The concept was then popularized as "to Coug" by sportswriter John Blanchette in his Spokesman-Review column following the 1985 Cougars' 16–21 home loss to Arizona State in which they outgained the Sun Devils 445 yards to 217. (en)
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  • Coug it (en)
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