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Starting July 2022, existing and future Smart Shopping campaigns (SSC) will begin automatic upgrades to Performance Max campaigns. Local campaigns (LC) will begin automatic upgrades starting August 2022. If you manage and/or report on SSC and/or LC, you should implement Performance Max campaign features as early as possible in order to avoid loss of functionality. Closer to July, we will provide more details and precise timing.

We recommend you begin to build integrations now to ensure adequate preparation for migration.

New retail and local campaignsPerformance Max has been available in the Google Ads API since v9. We recommend you use Performance Max today for any new campaigns with online, offline or omnichannel sales goals.

SSC can be created without conversion tracking. While Performance Max campaigns, including retail, do not require conversion tracking, it is highly recommended.

Ways to upgradeHere are the ways you will be able to upgrade existing campaigns to Performance Max:
  • [Recommended] Self-upgrade through API recommendations. In an upcoming Google Ads API release later this year, a new recommendation type will be available for per-campaign or bulk upgrades. You can use this to control the sequence of campaign upgrades or apply all recommendations at one time. There will be equivalent upgrade options available in the Google Ads UI. Self- and auto-upgraded campaigns will carry forward some learnings from the legacy campaign to help ensure continuity.
  • Auto-upgrade. Starting July 2022, SSC will be auto-upgraded to Performance Max on a rolling basis. Starting August 2022, LC will be auto-upgraded on a rolling basis.
  • Create a new Performance Max campaign through the API. This would involve creating a new Performance Max campaign with the same attributes and properties as an existing SSC or LC. Should you choose to create a new Performance Max campaign, the new campaign may not utilize the learnings of the existing SSC or LC to the same extent.

Upgrade impact on existing campaignsAn upgraded campaign, whether by self-upgrade or auto-upgrade, will:
  • Preserve budgets, assets, and settings of the existing SSC and LC
  • Mark the legacy campaign as REMOVED status (metrics will continue to be available in the legacy campaign for historical purposes)
  • Contain a mapping from the previous campaign ID to the new campaign ID
Upgraded campaigns will function like your previous campaigns and use existing assets to run on additional inventory that drives your conversion goals. We recommend adding additional assets to get the most value out of Performance Max.

Timeline
Date Event
Now Start implementing Performance Max in your application. When possible, start new campaigns with Performance Max instead of SSC or LC.
April 27, 2022 Sunset of AdWords API
April 2022 Self-upgrade period begins in the UI
April / May 2022 Self-upgrade period begins with the API's new recommendation type
July 2022 Start of SSC auto-upgrade
August 2022 Start of LC auto-upgrade
September 30, 2022 Completion of most SSC and LC auto-upgrades


Guidance for AdWords API developersThe AdWords API will sunset on April 27, 2022. Developers using SSC via the AdWords API should migrate to the Google Ads API using SSC as early as possible. The self-migration by the Google Ads API will only be available after the sunset of the AdWords API.
Additional information

For additional information, see the Google blog post about this upgrade.
If you have any questions or need additional help, contact us via the forum.
, Google Ads API Team
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We previously announced schedules for migrating feeds to assets. If you’re still using legacy feeds, your API calls will start to fail after the auto-migration is complete.

Please migrate to assets as soon as possible.

The following table indicates the current status of each feed sub-type. After the auto-migration is complete, you will no longer be able to mutate or remove your feeds.
Legacy Type Subtype Status Auto Migration Starts
Extensions Promotion, Callout, Sitelink, Structured Snippet AUTO MIGRATION IN PROGRESS 10 January 2022
Extensions App, Call, Hotel Callout, Price Developers can start migrating on 25 January 2022 8 April 2022
Dynamic Search Ads & Dynamic Remarketing Page Feed, Education Feed Developers started migrating on 3 November 2021 27 April 2022
Dynamic Remarketing Custom, Flight, Hotel, Real Estate, Travel, Job, Local Deals Developers can start migrating on 27 April 2022 5 October 2022
Extensions Image Developers can start migrating in Q3 2022 ETA January 2023
Extensions Location Developers can start migrating in Q3 2022 ETA January 2023

What do I need to do?
You need to support the new asset types as soon as possible.

If you would like to keep a record of feed IDs to asset IDs, then you need to migrate these manually and save that ID mapping locally. The auto-migration does not keep a mapping of feed IDs to asset IDs.

See the following migration guides for details: What happens after the auto-migration?
Accounts that have been migrated will reject mutate calls for feed-based entities. Reporting metrics will be removed for the legacy feed-based entities in 2023. Equivalent reporting data will be available for assets, as described in the preceding migration guides.

Can I opt-out of the auto-migration?
No. We offered an opt-out for the first batch of auto-migration, but this isn’t available for future migrations.

If you have any questions, please reach out to us on the forum.
Bob Hancock, Google Ads API Team
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Starting today, Google Ads scripts supports the new asset-based video ads. This replaces the previous media-based video ads. If you have a script that creates new video ads, you must migrate your code by February 28, 2022, or else your script will begin to fail with errors after that date. Media-based video ads will no longer be supported.

This follows the same change in Google Ads API v9. Working with assets gives you greater flexibility and ease of use as they are building blocks for various ad types across networks.

If you don’t create new video ads, you aren’t affected.

For instructions on how to create an asset, view our documentation on the YouTubeVideoAssetBuilder. Once you've created an asset, you can use it when creating video ads of various types.

If you have any questions, please leave a post on our forum.
- Mike Cloonan, Google Ads Scripts Team
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