Professor Zhou’s research fields include applied microeconomic theory, industrial organization, information economics, and behavioral economics. His research mainly examines how market imperfections such as imperfect information and imperfect consumer ability affect competition and welfare, and their implications for antitrust and consumer-protection policies. He is currently working on projects on consumer search, information design, price discrimination, consumer data and privacy in the digital economy. He serves as an editor for RAND Journal of Economics.
