[HTML][HTML] Online consumer decision-making styles for enhanced understanding of Macau online consumer behavior
KM Sam, C Chatwin - Asia Pacific Management Review, 2015 - Elsevier
The purpose of this paper is to understand online consumer behavior better by analyzing
online consumers' decision-making styles. In this research, an online consumer style inventory, …
online consumers' decision-making styles. In this research, an online consumer style inventory, …
Understanding adoption of big data analytics in China: from organizational users perspective
KM Sam, CR Chatwin - 2018 IEEE International Conference on …, 2018 - ieeexplore.ieee.org
Big data is a recent technology employed by companies to achieve competitive advantage.
The investment of big data technologies in USA was estimated at more than 30 billion USD …
The investment of big data technologies in USA was estimated at more than 30 billion USD …
Ontology-based sentiment analysis model of customer reviews for electronic products
KM Sam, C Chatwin - … of Information Science and Technology, Third …, 2015 - igi-global.com
This article reports on a generalizable system model design that analyzes the unstructured
customer reviews inside the posts about electronic products on social networking websites. …
customer reviews inside the posts about electronic products on social networking websites. …
Measuring e-marketing mix elements for online business
SK Meng, C Chatwin - … Journal of E-Entrepreneurship and Innovation …, 2012 - igi-global.com
E-marketing strategy is normally based and built upon the traditional 4 P’s (Product, Price,
Promotion, and Place) that forms the classic marketing mix; e-marketing’s uniqueness is …
Promotion, and Place) that forms the classic marketing mix; e-marketing’s uniqueness is …
[PDF][PDF] Spreadsheet proficiency: which spreadsheet skills are important?
CB Lee, H Tang, KM Sam, G Xiong - Journal of Information …, 2018 - jitm.ubalt.edu
Many academic studies and industry reports have stressed the need for workers to be proficient
in spreadsheets. As spreadsheets have hundreds of functions and features, it is useful to …
in spreadsheets. As spreadsheets have hundreds of functions and features, it is useful to …
Adoption of near field communication for mobile payment: Evidence from Macau
KM Sam, CR Chatwin, JX Zhang - 2014 IEEE International …, 2014 - ieeexplore.ieee.org
The proliferation of mobile banking is creating increased opportunities for seamless businesses
processes. The advent of Near Field Communication (NFC) could facilitate the future of …
processes. The advent of Near Field Communication (NFC) could facilitate the future of …
Evaluating the effectiveness of online product planning and layout tools in online apparel shopping
KM Sam, CR Chatwin - 2015 IEEE International Conference on …, 2015 - ieeexplore.ieee.org
In online businesses, each product item has its specific product page where online consumers
can adopt different online product planning and layout tools (OPPLTs) to select their most …
can adopt different online product planning and layout tools (OPPLTs) to select their most …
Ontology-based shopping agent for e-marketing
SK Meng, CR Chatwin - Insights into Advancements in Intelligent …, 2012 - igi-global.com
Before Internet consumers make buying decisions, several psychological factors come into
effect and reflect individual preferences on products. In this paper, the authors investigate …
effect and reflect individual preferences on products. In this paper, the authors investigate …
[PDF][PDF] AN ASSESSMENT OF ACCEPTABILITY AND USE OF COMPUTER AIDED TRANSLATION SYSTEMS: A CASE OF MACAO GOVERNMENT.
KM Sam, M Gao, C Chatwin - Journal of Information Technology …, 2015 - Citeseer
The factors that may lead to Macao Government translators' acceptance of Computer Aided
Translation (CAT) systems is studied in this research. Macao, known as the Eastern Las …
Translation (CAT) systems is studied in this research. Macao, known as the Eastern Las …
[PDF][PDF] UNDERSTANDING WECHAT USERS'MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL.
KM Sam, C Chatwin - Journal of Information Technology Management, 2019 - jitm.ubalt.edu
Smartphone has become a necessary adjunct to people’s daily life. Mobile apps such as
instant messaging and payment wallet are commonly used on smartphones. In China, WeChat …
instant messaging and payment wallet are commonly used on smartphones. In China, WeChat …