Event-related potentials (ERPs) offer a unique insight in the study of human cognition. Let's look at their reason-to-be for the purposes of research, and how they are defined and processed. Most of this content is based on my master's thesis, which I could fortunately conduct at the Max Planck Institute for Psycholinguistics (see thesis or conference paper).
Electroencephalography The brain produces electrical activity all the time, which can be measured via electrodes on the scalp—a method known as electroencephalography (EEG).