In 2006, Naoto co-hosted the Super Normal exhibition with Jasper Morrison. Jasper recalled how, during the Salone del Mobile 2005 in Milan, he had a chat over tea with Takashi Okuntani. He spoke about his collaboration with Muji, about designing cutlery for Alessi, about his new approach to design - the rejection of “design within design”, and cited Naoto Fukusawa’s Déjà vu aluminum chairs for Magis as an example. "There's a certain 'normality' about them," Jasper said. And then Takashi exclaimed: “They are supernormal!” - so the name of the exhibition was born.
Designers have been striving to take a Japanese look at design and abandon excesses for a long time. Suffice it to recall the Eames chairs, legendary in their simplicity, from Charles and Ray Eames. More useful information about Jasper Morrison: https://haute-living.com/designers/jasper-morrison, who I consider one of the best designers of the 80s-90s in particular and today.