Brand/Archive

 

How people think of Wikimedia and the work that we do is our brand. Our logo is the trigger, or signifier, for thoughts and feelings about our brand.

• Read about the relationship between brand and logo.
• Read the trademark policy to see who can use the Wikimedia marks, and how.

We call the unified words and art of a logo, a 'mark.'

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You can review how to use these marks, and create new ones based on them here.

The Wikimedia Foundation wordmark and prominent document titles are written in Montserrat. Document body copy text is written in Source Serif Pro. Both types are free to download under the Open Font License.

For additional character support (e.g. Arabic, Armenian, Bengali type) we have been using Noto. This entire type family is free to download under the Open Font License, but you will need to select the specific character type file (e.g. "Kufi" for Arabic) you intend to use.

The Wikimedia Foundation mark is one-color. There are two options: black or white. This approach makes it more flexible and easier to use in different situations.

For example, here is the white mark on a black background:

 

Use the mark on any color background, and even on top of a busy background like a photo, and it reads well. The forms are clear. The type is wide. The contrast is high.

There are three colors closely associated with the Wikimedia movement. They are green, blue, and red. They can be used as background colors, title or headline colors, in branded apparel. For example, they are used as part of the Wikimedia Foundation business card design.

These are specific color values used by the Wikimedia Foundation:

This mark is used by the Wikimedia movement around the world.

Click the icons to continue

 

Cards

 

Envelopes

 

Letterhead

 

Labels

 

Documents

 

Presentations

 

Signage

 

Banners

 

Badges

 

Posters

 

Stickers

 

Shirts

 

Bottles

 

Buttons

1. Upload your asset to Wikimedia Commons
2. Navigate to an existing gallery page within the brand wiki eg. Brand/Envelopes
3. Describe your asset with a meaningful label and add to the gallery with your image eg. specific envelope size.
4. If none of the existing categories apply, you can make your own! Follow the Click-IT module guidelines.

You can review some common questions, and their answers, at our frequently asked questions page. Don't see something you are wondering about? Add a question on the Talk page!