(Q33951367)
Statements
1 reference
Combining a semantic differential with fMRI to investigate brands as cultural symbols (English)
1 reference
Michael Schaefer
1 reference
Michael Rotte
1 reference
15 January 2010
1 reference
1 reference
2-3
1 reference
274-281
1 reference
1 reference
2 references
Identifiers
1 reference
1 reference
1 reference