阅读/网页/桌面版改进

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  我们已经逐步重新安排了这...
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  …变成这样😊

…与期望不符。 …混乱而又不直观。 …不强调社群方面。 …与移动端不一致。

 

1. 桌面界面与现代网络平台的期望不符。感觉迷失了方向，脱节了。导航和界面链接随意地组织着。
   • Readers were unable to understand the purpose, terminology, and concepts of available tools such as the main menu, user menu, and page tools.
   • Editors found the hierarchy of the navigation to be confusing for newcomers.
   • Editors and other contributors wanted easier access to tools they used frequently.
   • Editors expressed interest in having fewer, but more prominent, ways to begin contributing.
2. 混乱的网页使用户无法专注于他们查找的内容。对于读者而言，专注看内容具有挑战性。新编辑者无法凭直觉完成與閱讀無關的簡單任務。
   • Too much information density and navigational elements on the page made it difficult to focus on a particular reading or editing task.
   • Readers found it difficult to navigate the page and spent a lot of time scrolling.
   • Readers found it difficult to search for information that is relevant to them.
   • Multilingual readers were not aware of language switching functionality.
   • Readers wanted to have an easy way to view the table of contents throughout the page.
   • Character count per line was more than three times the recommended value.
3. 只有极少数的读者了解维基媒体计划的功能。许多读者并不知道他们正在阅读的内容是由志愿者编写并经常更新的，也不知道他们也能做出贡献。
4. 我们的桌面版网站，移动版网站和应用程序之间的体验差异很大，这使读者很难连接我们的产品。 维基媒体的网站概念缺乏统一性。

我们並沒有影响到内容。 除了Vector之外，我们不会修改其它皮肤。 我们不曾移除任何功能。 我们不曾一蹴而就地进行重大更改。

1. 我们只在界面上下功夫。在样式模板、页面内容结构、映射支持或跨维基模板方面不曾有過任何更改。
2. Vector以外的皮肤並不在我们的计划范围内。我们已经将Vector冻结为旧版Vector，并开始将我们的功能作为新的默认Vector的一部份部署。
3. 我们在界面元素之间进行了移动，但是所有之前的导航项和其他默认可用的功能将保持不变。
4. 我们采取了一种循序渐进的方法。我们希望試行维基能让读者和编辑继续感到熟悉。每个功能都是单独讨论、开发和部署的。

1. 2019: Problem identification research with both readers and editors – We studied the way people used the site. We identified the largest usability issues as well as obstacles in becoming more engaged with reading or editing. We did this by interviewing readers and editors across multiple countries and locations. We also surveyed gadgets and user scripts. Some of them deserved to be surfaced and be a part of default experience. (See the links: Research and design: Phase 1, Research and design: Phase 2.)
2. 2019–2022: Prototype development and testing – We built out the ideas for features and began showing prototypes. Each feature was tested with readers and editors through interviews and on-wiki prototype testing. We used Central Notice banners across multiple languages and Wikimedia projects. Each prototype was tested by approximately 200 editors on average. (Example)
3. 2020–2023: Refining and building – We refined or changed the features based on the outcomes of the prototype testing. In some cases, we asked for additional opinions to ensure we were making the right decisions.
4. 2020–2023: A/B testing and other quantitative testing on wikis – This was the "beta" phase:
   • We performed tests for whether the features worked as expected based on the previously defined criteria of success. We made "before and after" comparisons or performed A/B tests. As the latter, we gave a new feature to 50% of users and compared them to the other 50%. After two weeks we compared the results.
   • If we received negative results, we identified the reasons across different audiences and made changes to the feature. Then, we would test the feature again. In the case of significantly negative results, we rolled back our changes. (Example)
   • 我们已与各种自愿参与的“早期采用者”(試行)维基 合作测试這些變更，包括维基百科和姊妹项目。
   • We also monitor usage across all wikis, where many account holders have been already using the new skin.
5. 2022 – onwards: Deployments on more and more wikis – The results of testing and subsequent analysis concluded that our changes result in improved usage of the skin, and save time previously spent in scrolling, searching, and navigating. We interpret this as an easier and more comfortable reading experience. There are no negative effects to pageviews, account creation, or edit rates. Knowing this, we continue to roll out the skin on more and more wikis.

现在，该皮肤已准备就绪，可以成为任何wiki站点的默认皮肤。

• 订阅电子报
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  Szymon Grabarczuk
  首席運動傳播專員
  sgrabarczuk wikimedia.org
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  Phuong Pham
  产品大使
  ppham-ctr wikimedia.org
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  Zapipedia
  产品大使
  izapico-ctr wikimedia.org
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  Mehman
  产品大使
  mibragimov-ctr wikimedia.org

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