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Let the Evidence Speak

Using Bayesian Thinking in Law, Medicine, Ecology and Other Areas

  • Book
  • © 2018

Overview

  • Explains Bayesian statistics using exciting real-life applications and simple tables
  • Demonstrates that Bayesian statistics is merely a natural way of thinking
  • Offers an accessible, non-technical approach to Bayes’ Rule
  • Shows how to sort out the alternatives when a decision has to be made

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About this book

This book presents the most important ideas behind Bayes’ Rule in a form suitable for the general reader. It is written without formulae because they are not necessary; the ability to add and multiply is all that is needed. As well as showing in full the application of Bayes’ Rule to some quantitatively simple, though not trivial, examples, the book also convincingly demonstrates that some familiarity with Bayes’ Rule is helpful in thinking about how best to structure one’s thinking.


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Keywords

Table of contents (18 chapters)

  1. Likelihood

  2. Base Rate

  3. Application

Authors and Affiliations

  • Durham University Business School, Durham University, Durham, United Kingdom

    Alan Jessop

About the author

Alan Jessop holds degrees in Civil Engineering and Computer Science. Before his current position as MBA Director at the Business School in Durham, UK, he worked as a transport planner in local government and as a consultant. Primarily teaching MBA students, he has lectured at the University of Westminster, UK, the University of Warwick, UK and at the European Business School near Frankfurt, Germany. Jessop’s research focuses on multi-attribute decision-making and design patterns.

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