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Content
December 2020, Volume 4, Issue 2-4
- 103-132 Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications
by Venkatraman, Vinod & Yoon, Sangsuk
- 133-171 The Long versus Short of It: The Last Consumer Experience
by Masters , Tamara
- 173-202 How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities
by Scharfenberger, Philipp & Landwehr, Jan R. & Tsai, Claire I. & Zimmermann, Jenny L. & Herrmann, Andreas & McGill, Ann L.
- 203-211 Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack
by Marx, Paul & Mau, Gunnar & Frentz, Florentine & Schramm-Klein, Hanna
- 213-225 Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing
by Chen, Haipeng (Allan) & Bolton, Lisa E. & Ng, Sharon & Wang, Dian
- 227-238 Women's Luxury Products as Signals to Other Women
by Tunca, Burak & Yanar, Evrim
- 239-248 Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data
by Frey Cordes, Regina V. & Eilert, Meike & Demisch, Denise & Bayón, Tomás
March 2019, Volume 4, Issue 1
- 1-10 From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior
by Wertenbroch, Klaus
- 11-30 Machines and Artificial Intelligence
by Belk, Russell
- 31-42 Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology
by Castelo, Noah & Lehmann, Donald R.
- 43-48 The Theorist as an Endangered Species?
by Puranam, Phanish
- 49-56 Self, Theory, and AI
by Belk, Russell
- 57-101 The Rational Irrationality of Auction Fever: Evidence from Amazon.com Gift Cards, Consumer Products on eBay, and the Behavioral Laboratory
by McCarter, Matthew W. & Winn, Abel M.
January 2019, Volume 3, Issue 4
December 2018, Volume 3, Issue 3
- 185-209 Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge
by van de Ven, Niels & Blanken, Irene & Zeelenberg, Marcel
- 211-239 Occasion Matching of Indulgences
by Shu, Suzanne B. & Sharif, Marissa A.
- 241-249 When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)
by Togawa, Taku & Ishii, Hiroaki & Park, Jaewoo & Roy, Rajat
- 251-261 Are Conservatives Always Conservative? Political Ideology and Consumer Decision-Making
by Cinelli, Melissa & Cascio, Allyn & Locander, Jennifer A.
November 2018, Volume 3, Issue 2
October 2017, Volume 3, Issue 1
- 1-37 Tell Me How You Treat Your Employees
by Schons, Laura Marie & Scheidler, Sabrina & Bartels, Jos
- 39-50 Using Default Options to Increase Healthy Add-Ons to a Meal
by O'Bryan, Anna & Price, Joseph & Riis, Jason
- 51-61 Preference for the Underdog when Sampling Commercial Products: Assessment of the Effect and Limiting Conditions
by Goldschmied, Nadav & McDaniel, Caiti & Ramirez, Veronica
- 63-72 Antecedents and Consequences of Children's Brand Community Participation: A Replication and Extension Study
by Hook, Margurite & Baxter, Stacey & Kulczynski, Alicia
- 73-80 Regret of Action or Regret of Inaction: Examining Divergent Regret Patterns for Experiential and Material Gifts
by Shiri, Aminreza & Ekici, Ahmet
April 2017, Volume 2, Issue 4
- 253-290 Convexity Neglect in Consumer Decision Making
by Tsiros, Michael & Chen, Haipeng (Allan)
- 291-298 The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption
by Garvey, Aaron M. & Bolton, Lisa E.
- 299-305 Gender Effects on Loyalty: A Replication in an Emerging Market
by Babah Daouda, Falylath & Ingenbleek, Paul T. M. & Van Trijp, Hans C. M.
- 307-312 The IKEA Effect. A Conceptual Replication
by Sarstedt, Marko & Neubert, Doreen & Barth, Kati
- 313-324 Price Endings that Matter: A Conceptual Replication of Implicit Egotism Effects in Pricing
by Husemann-Kopetzky, Markus & Koecher, Soeren
December 2016, Volume 2, Issue 2-3
- 77-80 Managerial Decision Making in Marketing: Introduction to the Special Issue
by Wierenga, Berend
- 81-99 Kind and Wicked Experience in Marketing Management
by Hogarth, Robin M. & Soyer, Emre
- 101-127 The Marketing Manager as an Intuitive Statistician
by de Langhe, Bart
- 129-176 Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity
by Althuizen, Niek & Wierenga, Berend & Chen, Bo
- 177-194 Marketers' Intuitions about the Sales Effectiveness of Advertisements
by Hartnett, Nicole & Kennedy, Rachel & Sharp, Byron & Greenacre, Luke
- 195-224 Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach
by Pauwels, Koen & Joshi, Amit
- 225-252 Sales Presentation Anxiety, Cortisol Levels, Self-Reports, and Gene-Gene Interactions
by Verbeke, Willem & Bagozzi, Richard P. & van den Berg, Wouter & Worm, Loek & Belschak, Frank D.
October 2016, Volume 2, Issue 1
- 1-17 "Is This Food Healthy?": The Contextual Influence of Prior Foods on Healthiness Perceptions
by Davis, Scott W. & Haws, Kelly L. & Redden, Joseph P.
- 19-37 Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels
by Verhoef, Peter C. & van Doorn, Jenny
- 39-67 When Does Humorous Marketing Hurt Brands?
by Warren, Caleb & McGraw, A. Peter
- 69-76 Openness and Innovation Performance Revisited
by Mooi, Erik A. & Wathne, Kenneth H. & Kayande, Ujwal
February 2016, Volume 1, Issue 3-4
- 209-212 From the Editor: Manipulation and Marketing: The Elephant in the Room?
by Wertenbroch, Klaus
- 213-244 Fifty Shades of Manipulation
by Sunstein, Cass R.
- 245-260 Manipulated as a Way of Life
by Shafir, Eldar
- 261-266 Manipulating System 2 and the Illusion of Caveat Emptor
by van Osselaer, Stijn M. J.
- 267-282 The Law, Economics, and Psychology of Manipulation
by Posner, Eric A.
- 283-291 A Welfarist Approach to Manipulation
by Baron, Jonathan
- 293-306 Manipulating Consumers is not Marketing: A Commentary on Cass R. Sunstein’s “Fifty Shades of Manipulationâ€
by Gatignon, Hubert & Le Nagard, Emmanuelle
- 307-328 I’d Like to Teach the World to Think: Commercial Advertising and Manipulation
by Barnhill, Anne
- 329-349 > 50 Shades
by Alba, Joseph W. & Zheng, Yanmei
- 351-361 Manipulation, Welfare, and Dignity: A Reply
by Sunstein, Cass R.
- 363-384 Partitioning the Choice Task Makes Starbucks Coffee Taste Better
by Dorn, Michael & Messner, Claude & Wanke, Michaela
October 2015, Volume 1, Issue 2
May 2015, Volume 1, Issue 1
- 1-7 From the Editor: An Opportunity for More Relevance from Broadening Behavioral Research in Marketing
by Wertenbroch, Klaus
- 9-35 Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers?
by Simonson, Itamar
- 37-52 Mission Creep, Mission Impossible, or Mission of Honor? Consumer Behavior BDT Research in an Internet Age
by Lynch, John G.
- 53-58 Which Mission? Thoughts About the Past and Future of BDT
by Schwarz, Norbert
- 59-73 The BDT Effect and Future: A Reply to John Lynch and Norbert Schwarz
by Simonson, Itamar
- 75-107 Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes
by Mohan, Bhavya & Chandon, Pierre & Riis, Jason