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Green marketing orientation: Conceptualization, scale development and validation

Citations

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Cited by:

  1. Magdalena Kowalska, 2020. "SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
  2. Reza Aghlmand & Mohammad Gheibi & Amir Takhtravan & Zahra Kian, 2022. "Implementation of green marketing frameworks based on conceptual system designing by integration of PESTLE, classical Delphi and MCDM modeling," SN Business & Economics, Springer, vol. 2(8), pages 1-33, August.
  3. Wallach, Karen Anne & Popovich, Deidre, 2023. "When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives," Journal of Business Research, Elsevier, vol. 158(C).
  4. Dominika Moravcikova & Anna Krizanova & Jana Kliestikova & Martina Rypakova, 2017. "Green Marketing as the Source of the Competitive Advantage of the Business," Sustainability, MDPI, vol. 9(12), pages 1-13, November.
  5. Muhammad Ussama Majeed & Sumaira Aslam & Shah Ali Murtaza & Szakács Attila & Edina Molnár, 2022. "Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
  6. Ardekani, Zahra Fozouni & Sobhani, Seyed Mohammad Javad & Barbosa, Marcelo Werneck & de Sousa, Paulo Renato, 2023. "Transition to a sustainable food supply chain during disruptions: A study on the Brazilian food companies in the Covid-19 era," International Journal of Production Economics, Elsevier, vol. 257(C).
  7. Victoria-Sophie Osburg & Iain Davies & Vignesh Yoganathan & Fraser McLeay, 2021. "Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium," Journal of Business Ethics, Springer, vol. 169(2), pages 201-210, March.
  8. Olli-Pekka Hilmola & Andres Tolli & Ain Kiisler, 2020. "Internet page content analysis of north European Sea ports," Journal of Shipping and Trade, Springer, vol. 5(1), pages 1-11, December.
  9. Muhammad Ishfaq Khan & Shahbaz Khalid & Umer Zaman & Ana Ercília José & Paulo Ferreira, 2021. "Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image," IJERPH, MDPI, vol. 18(18), pages 1-24, September.
  10. Costache, Mioara & Sebastian Cristea, Dragos & Petrea, Stefan-Mihai & Neculita, Mihaela & Rahoveanu, Maria Magdalena Turek & Simionov, Ira-Adeline & Mogodan, Alina & Sarpe, Daniela & Rahoveanu, Adrian, 2021. "Integrating aquaponics production systems into the Romanian green procurement network," Land Use Policy, Elsevier, vol. 108(C).
  11. Tser-Yieth Chen & Chi-Jui Huang, 2019. "Dual Pathways of Value Endorsement in Green Marketing," Sustainability, MDPI, vol. 11(8), pages 1-23, April.
  12. Carlos Sánchez‐Camacho & Rocío Carranza & David Martín‐Consuegra & Estrella Díaz, 2022. "Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(3), pages 462-476, June.
  13. Marcello Risitano & Rosaria Romano & Vincenzo Rusciano & Gennaro Civero & Debora Scarpato, 2022. "The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1538-1551, May.
  14. Lei Chen & Sheema Matloob & Yang Sunlei & Sikandar Ali Qalati & Ali Raza & Mónica Lorena Sánchez Limón, 2023. "A Moderated–Mediated Model for Eco-Conscious Consumer Behavior," Sustainability, MDPI, vol. 15(2), pages 1-20, January.
  15. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
  16. Danish Mehraj & Ishtiaq Hussain Qureshi, 2022. "Does green brand positioning translate into green purchase intention?: A mediation–moderation model," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3166-3181, November.
  17. Chao Hung Wang, 2020. "An environmental perspective extends market orientation: Green innovation sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3123-3134, December.
  18. Osburg, Victoria-Sophie & Akhtar, Pervaiz & Yoganathan, Vignesh & McLeay, Fraser, 2019. "The influence of contrasting values on consumer receptiveness to ethical information and ethical choices," Journal of Business Research, Elsevier, vol. 104(C), pages 366-379.
  19. Cheung, Millissa F.Y. & To, W.M., 2019. "An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 145-153.
  20. Li Liu & Hailang Cui & Yuankun Nie, 2023. "Cite Space-Based Bibliometric Analysis of Green Marketing," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
  21. Muhammad Salman Shabbir & Mohammed Ali Bait Ali Sulaiman & Nabil Hasan Al-Kumaim & Arshad Mahmood & Mazhar Abbas, 2020. "Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE," Sustainability, MDPI, vol. 12(21), pages 1-13, October.
  22. Vilkaite-Vaitone Neringa & Skackauskiene Ilona, 2019. "Green marketing orientation: evolution, conceptualization and potential benefits," Open Economics, De Gruyter, vol. 2(1), pages 53-62, January.
  23. Daniel Adrian Gardan & Ionel Dumitru & Iuliana Petronela Gardan & Irina Elena Andronie & Cristian Uta & Mihai Andronie, 2019. "Integrating the Principles of Green Marketing by Using Big Data. Good Practices," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 258-258, February.
  24. Fatoki Olawale, 2019. "Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa," Foundations of Management, Sciendo, vol. 11(1), pages 277-290, January.
  25. Kuo-Jui Wu & Qing Chen & Yun Qi & Xiaoyue Jiang & Shuo Gao & Ming-Lang Tseng, 2019. "Sustainable Development Performance for Small and Medium Enterprises Using a Fuzzy Synthetic Method-DEMATEL," Sustainability, MDPI, vol. 11(15), pages 1-25, July.
  26. Patricia Jissette Rodríguez Sánchez & Mariana Hernández González & Juliana Carmenza Bello Arias, 2018. "Eco-Innovation And Sustainable Production In Developing Countries. Cases Colombia And Mexico," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 12(1), pages 228-238.
  27. Mansour Naser Alraja & Rabia Imran & Basel M. Khashab & Mahmood Shah, 2022. "Technological Innovation, Sustainable Green Practices and SMEs Sustainable Performance in Times of Crisis (COVID-19 pandemic)," Information Systems Frontiers, Springer, vol. 24(4), pages 1081-1105, August.
  28. Balmer, John M.T. & Podnar, Klement, 2021. "Corporate brand orientation: Identity, internal images, and corporate identification matters," Journal of Business Research, Elsevier, vol. 134(C), pages 729-737.
  29. Hazem Ali & Min Li & Yunhong Hao, 2021. "Purchasing Behavior of Organic Food among Chinese University Students," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
  30. Johannes Full & Steffen Merseburg & Robert Miehe & Alexander Sauer, 2021. "A New Perspective for Climate Change Mitigation—Introducing Carbon-Negative Hydrogen Production from Biomass with Carbon Capture and Storage (HyBECCS)," Sustainability, MDPI, vol. 13(7), pages 1-22, April.
  31. Islam, Mohammad Tarikul & Polonsky, Michael Jay, 2020. "Validating scales for economic upgrading in global value chains and assessing the impact of upgrading on supplier firms’ performance," Journal of Business Research, Elsevier, vol. 110(C), pages 144-159.
  32. Muhammad Jawad & Munazza Naz, 2024. "Financial Technological Innovation, Sustainable Operations, and Efficiency: a Study of SMBs in Times of Crisis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 13160-13181, September.
  33. Ahsan Akbar & Saqib Ali & Muhammad Azeem Ahmad & Minhas Akbar & Muhammad Danish, 2019. "Understanding the Antecedents of Organic Food Consumption in Pakistan: Moderating Role of Food Neophobia," IJERPH, MDPI, vol. 16(20), pages 1-20, October.
  34. Sonia Khawand & Matina Ghasemi & Seyed Arash Sahranavard, 2022. "Employee Involvement and Socialization as an Example of Sustainable Marketing Strategy and Organization’s Citizenship Behavior: Empirical Evidence from Beirut Hotel Sector," Sustainability, MDPI, vol. 14(14), pages 1-16, July.
  35. Han Lin & Lu Chen & Ming Yuan & Mingchuan Yu & Ye Mao & Fuwen Tao, 2021. "The eco‐friendly side of narcissism: The case of green marketing," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(6), pages 1111-1122, November.
  36. Chao‐Hung Wang & Wei‐Jr Juo, 2024. "Sustainable environmental performance: The mediating role of green reputation in the choice of green marketing or green demarketing," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1756-1768, May.
  37. Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019. "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, vol. 33(1), pages 183-191, January.
  38. Piha, Lamprini & Papadas, Karolos & Davvetas, Vasileios, 2021. "Brand orientation: Conceptual extension, scale development and validation," Journal of Business Research, Elsevier, vol. 134(C), pages 203-222.
  39. Sicelo Ignatius Dlamini & Wen-Chi Huang, 2019. "A Double Hurdle Estimation of Sales Decisions by Smallholder Beef Cattle Farmers in Eswatini," Sustainability, MDPI, vol. 11(19), pages 1-27, September.
  40. Zhen Zhang, 2024. "Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
  41. Marcelo Werneck Barbosa & José M. Cansino, 2022. "A Water Footprint Management Construct in Agri-Food Supply Chains: A Content Validity Analysis," Sustainability, MDPI, vol. 14(9), pages 1-17, April.
  42. Jahanvi, Jahanvi & Sharma, Meenakshi, 2021. "Brand respect: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 132(C), pages 115-123.
  43. Riza Casidy & Denni Arli & Lay Peng Tan, 2024. "The Influence of Religious Identification on Strategic Green Marketing Orientation," Journal of Business Ethics, Springer, vol. 195(1), pages 215-231, November.
  44. Shamim Akhtar & José Moleiro Martins & Pedro Neves Mata & Hongyun Tian & Shumaila Naz & Maria Dâmaso & Ricardo Simões Santos, 2021. "Assessing the Relationship between Market Orientation and Green Product Innovation: The Intervening Role of Green Self-Efficacy and Moderating Role of Resource Bricolage," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
  45. Jain, Varsha & Merchant, Altaf & Roy, Subhadip & Ford, John B., 2019. "Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India," Journal of Business Research, Elsevier, vol. 99(C), pages 140-156.
  46. Jasman Tuyon & Okey Peter Onyia & Aidi Ahmi & Chia-Hsing Huang, 2023. "Sustainable financial services: reflection and future perspectives," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 664-690, December.
  47. Khadija Hassan, 2024. "Consumer Behaviour Moderates the Effect of Green and Social Network Marketing and Strategies on Textile Business Performance in Faisalabad, Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(1), pages 609-616.
  48. repec:aud:audfin:v:21:y:2019:i:50:p:258 is not listed on IDEAS
  49. Weathers, Danny & Siemens, Jennifer Christie, 2018. "Measures of state self-control and its causes for trackable activities," Journal of Business Research, Elsevier, vol. 93(C), pages 1-11.
  50. Fontes Eva & Moreira António C. & Carlos Vera, 2021. "The influence of ecological concern on green purchase behavior," Management & Marketing, Sciendo, vol. 16(3), pages 246-267, September.
  51. Elisabete Correia & Sara Sousa & Clara Viseu & Manuela Larguinho, 2023. "Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour," IJERPH, MDPI, vol. 20(2), pages 1-17, January.
  52. Han Xiao & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2023. "Modelling the significance of strategic orientation on green innovation: mediation of green dynamic capabilities," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-15, December.
  53. Agnieszka Bojanowska & Monika Kulisz, 2020. "Polish Consumers’ Response to Social Media Eco-Marketing Techniques," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
  54. Eunhye Park & Junehee Kwon & Sung-Bum Kim, 2021. "Green Marketing Strategies on Online Platforms: A Mixed Approach of Experiment Design and Topic Modeling," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
  55. Husna Ara & Jasmine Yeap Ai Leen & Siti Hasnah Hassan, 2019. "GMS for Sustainability Performance in the Apparel Manufacturing Industry: A Conceptual Framework," Vision, , vol. 23(2), pages 170-179, June.
  56. Aditya Halim Perdana Kusuma Putra & Siti Mariam & Moh. Tafsir & Novita Rosanti, 2024. "Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 210-229, July.
  57. Arturas Kaklauskas & Edmundas Kazimieras Zavadskas & Bjoern Schuller & Natalija Lepkova & Gintautas Dzemyda & Jurate Sliogeriene & Olga Kurasova, 2020. "Customized ViNeRS Method for Video Neuro-Advertising of Green Housing," IJERPH, MDPI, vol. 17(7), pages 1-28, March.
  58. Deshmukh, Swaraj Sanjay & Pearce, Joshua M., 2021. "Electric vehicle charging potential from retail parking lot solar photovoltaic awnings," Renewable Energy, Elsevier, vol. 169(C), pages 608-617.
  59. Podvorica Ganimete & Ukaj Fatos, 2019. "The Role of Consumers’ Behaviour in Applying Green Marketing: An Economic Analysis of the Non-alcoholic Beverages Industry in Kosova," Wroclaw Review of Law, Administration & Economics, Sciendo, vol. 9(1), pages 1-25, December.
  60. Dahlquist, Steven H., 2021. "How green product demands influence industrial buyer/seller relationships, knowledge, and marketing dynamic capabilities," Journal of Business Research, Elsevier, vol. 136(C), pages 402-413.
  61. Chun-Yi Ho & Bi-Huei Tsai & Chiao-Shan Chen & Ming-Tsang Lu, 2021. "Exploring Green Marketing Orientations toward Sustainability the Hospitality Industry in the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(8), pages 1-18, April.
  62. Yueping Du & Huanhuan Wang, 2022. "Green Innovation Sustainability: How Green Market Orientation and Absorptive Capacity Matter?," Sustainability, MDPI, vol. 14(13), pages 1-20, July.
  63. Raghuveer Negi & Amit Kumar Gupta & Vidhu Gaur, 2023. "Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5435-5458, December.
  64. Manohar, Sridhar & Paul, Justin & Strong, Carolyn & Mittal, Amit, 2023. "INNOSERV: Generalized scale for perceived service innovation," Journal of Business Research, Elsevier, vol. 160(C).
  65. Papadas, Karolos-Konstantinos & Avlonitis, George J. & Carrigan, Marylyn & Piha, Lamprini, 2019. "The interplay of strategic and internal green marketing orientation on competitive advantage," Journal of Business Research, Elsevier, vol. 104(C), pages 632-643.
  66. Oskari Lähdeaho & Olli-Pekka Hilmola & Riitta Kajatkari, 2020. "Maritime supply chain sustainability: South-East Finland case study," Journal of Shipping and Trade, Springer, vol. 5(1), pages 1-15, December.
  67. Habib Alipour & Farzad Safaeimanesh & Arezoo Soosan, 2019. "Investigating Sustainable Practices in Hotel Industry-from Employees’ Perspective: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 11(23), pages 1-30, November.
  68. Du, Shuili & Bstieler, Ludwig & Yalcinkaya, Goksel, 2022. "Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications," Journal of Business Research, Elsevier, vol. 138(C), pages 117-129.
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