Report NEP-MKT-2010-12-23

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Rajagopal, 2010. "Consumer Culture and Purchase Intentions towards Fashion Apparel," Marketing Working Papers 2010-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2010. "Orchestration of the Marketing Strategy under Competitive Dynamics," Marketing Working Papers 2010-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Mireille Chiroleu-Assouline, 2010. "Green Leader or Green Liar? Differentiation and the role of NGOs," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00544715, HAL.
• Anderson, Simon P. & Foros, Øystein & Kind, Hans Jarle, 2010. "Hotelling competition with multi-purchasing," Discussion Papers 2010/16, Norwegian School of Economics, Department of Business and Management Science.
• Øyvind THOMASSEN, 2010. "Automobile engine variants and price discrimination," Working Papers of Department of Economics, Leuven ces10.15, KU Leuven, Faculty of Economics and Business (FEB), Department of Economics, Leuven.
• Dries DE SMET & Patrick VAN CAYSEELE, 2010. "Product differentiation on a platform: the informative and persuasive role of advertising," Working Papers of Department of Economics, Leuven ces10.03, KU Leuven, Faculty of Economics and Business (FEB), Department of Economics, Leuven.
• Øyvind THOMASSEN, 2010. "Bounds on willingness-to-pay in a pure-characteristics model of the demand for automobile variants," Working Papers of Department of Economics, Leuven ces10.16, KU Leuven, Faculty of Economics and Business (FEB), Department of Economics, Leuven.
• Item repec:hal:journl:hal-00546541_v1 is not listed on IDEAS anymore

• Rajagopal, 2010. "Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior," Marketing Working Papers 2010-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Ale Ebrahim, Nader & Ahmed, Shamsuddin & Taha, Zahari, 2009. "A conceptual model of virtual product development process," MPRA Paper 27374, University Library of Munich, Germany, revised 12 Jun 2009.
• Pérez Mantecón, María & Barajas, Angel, 2010. "Coyuntura económica y variación en la valoración financiera de una marca [Economic conditions and changes in the financial valuation of a brand]," MPRA Paper 27490, University Library of Munich, Germany.