Report NEP-MKT-2006-10-14
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon.
Other reports in NEP-MKT
The following items were announced in this report:
- Rajagopal, 2006. "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers 2006-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
- Rajagopal, 2006. "Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores," Marketing Working Papers 2006-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
- Rajagopal, 2006. "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers 2006-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
- Rajagopal, 2006. "Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response," Marketing Working Papers 2006-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
- Item repec:dgr:nijrep:2006-09 is not listed on IDEAS anymore
- John Vickers & Mark Armstrong, 2006. "Competitive Nonlinear Pricing and Bundling," Economics Series Working Papers 281, University of Oxford, Department of Economics.
- Rajagopal, 2006. "Architecting Brands: Managerial Process and Control for Emerging Enterprises," Marketing Working Papers 2006-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
- Rajagopal, 2006. "Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance," Marketing Working Papers 2006-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
- Item repec:cte:whrepe:wp06-09 is not listed on IDEAS anymore
- Todd, Ewen C. D. & Narrod, Clare, 2006. "Agriculture, food safety, and foodborne diseases: understanding the links between agriculture and health," 2020 vision briefs 13(5), International Food Policy Research Institute (IFPRI).
- Múgica, Jose M. & Vidal-Sanz, Jose M., 2006. "Magazine sales promotion : a dynamic response analysis," DEE - Working Papers. Business Economics. WB wb065716, Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa.