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Ovidiu Ioan MOISESCU

Personal Details

First Name:Ovidiu
Middle Name:Ioan
Last Name:Moisescu
Suffix:
RePEc Short-ID:pmo401
http://ovidiu.moisescu.googlepages.com

Affiliation

Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor
Universitatea Babeş-Bolyai

Cluj-Napoca, Romania
http://econ.ubbcluj.ro/
RePEc:edi:feubbro (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Moisescu, Ovidiu-Ioan, 2014. "A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies," MPRA Paper 65288, University Library of Munich, Germany.
  2. Moisescu, Ovidiu-Ioan, 2014. "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper 65310, University Library of Munich, Germany, revised Oct 2014.
  3. Moisescu, Ovidiu-Ioan, 2014. "Assessing Customer Loyalty: A Literature Review," MPRA Paper 65287, University Library of Munich, Germany.
  4. Moisescu, Ovidiu Ioan, 2007. "A conceptual analysis of brand evaluation," MPRA Paper 32017, University Library of Munich, Germany, revised 2007.
  5. Moisescu, Ovidiu I., 2006. "A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity," MPRA Paper 7504, University Library of Munich, Germany.
  6. Moisescu, Ovidiu Ioan, 2006. "Aspects regarding rebranding strategies - A conceptual and practical approach," MPRA Paper 32016, University Library of Munich, Germany, revised 2006.
  7. Moisescu, Ovidiu Ioan, 2005. "The concept of brand equity - A comparative approach," MPRA Paper 32013, University Library of Munich, Germany.
  8. Moisescu, Ovidiu Ioan, 2005. "Some aspects regarding brand extension," MPRA Paper 32015, University Library of Munich, Germany.

Articles

  1. Sarstedt, Marko & Radomir, Lăcrămioara & Moisescu, Ovidiu Ioan & Ringle, Christian M., 2022. "Latent class analysis in PLS-SEM: A review and recommendations for future applications," Journal of Business Research, Elsevier, vol. 138(C), pages 398-407.
  2. Hair, Joseph F. & Astrachan, Claudia Binz & Moisescu, Ovidiu I. & Radomir, Lăcrămioara & Sarstedt, Marko & Vaithilingam, Santha & Ringle, Christian M., 2021. "Executing and interpreting applications of PLS-SEM: Updates for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 12(3).
  3. Ovidiu-Ioan Moisescu & Oana-Adriana Gică & Mihaela-Corina Dorobanțu, 2021. "Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania," IJERPH, MDPI, vol. 18(19), pages 1-20, September.
  4. Ovidiu-Ioan Moisescu & Oana-Adriana Gică, 2020. "The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y," IJERPH, MDPI, vol. 17(18), pages 1-21, September.
  5. Marko Sarstedt & Christian M Ringle & Jun-Hwa Cheah & Hiram Ting & Ovidiu I Moisescu & Lacramioara Radomir, 2020. "Structural model robustness checks in PLS-SEM," Tourism Economics, , vol. 26(4), pages 531-554, June.
  6. Ovidiu I. Moisescu & Oana A. Gică & Victor O. Müller & Camelia Ancuța Müller, 2019. "Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country," Sustainability, MDPI, vol. 12(1), pages 1-14, December.
  7. Moisescu Ovidiu-Ioan, 2017. "From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country," Scientific Annals of Economics and Business, Sciendo, vol. 64(3), pages 307-323, October.
  8. Ovidiu-Ioan Moisescu, 2017. "The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 109-124, March.
  9. Moisescu Ovidiu-Ioan, 2015. "Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market," Management & Marketing, Sciendo, vol. 10(2), pages 118-131, September.
  10. Ovidiu I. Moisescu, 2015. "The Impact Of Perceived Csr On Customer Loyalty In The Personal Care Products Market," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  11. Ovidiu I. MOISESCU, 2015. "Development And Validation Of A Measurement Scale For Customers’ Perceptions Of Corporate Social Responsibility," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 311-332, November.
  12. Ovidiu-Ioan Moisescu, 2015. "The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, Prague University of Economics and Business, vol. 2015(2), pages 21-30.
  13. Ovidiu Ioan MOISESCU & Oana A. GICÃ, 2015. "Practices And Perceptions Regarding Online Promotion In The Hospitality Industry- The Case Of Guesthouses From Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 19(19), pages 23-28, June.
  14. Ovidiu-Ioan Moisescu, 2015. "Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 203-220.
  15. Ovidiu I. Moisescu, 2015. "Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 21(1), pages 79-94, May.
  16. Ovidiu I. Moisescu & Oana A. Gica, 2014. "The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1191-1191, August.
  17. Oana Adriana Gica & Cristian-Len Nemes & Ovidiu-Ioan Moisescu, 2014. "Determinants Of Tourism Entrepreneurship: The Case Of Straja Resort," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  18. Ovidiu I. Moisescu & Oana A. Gica, 2013. "The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  19. Ovidiu I. MOISESCU, 2013. "An Empirical Investigation Of The Relationship Between Demographics And The Usage And Perceived Credibility Of Sources Of Information On Accommodation Providers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 225-236, November.
  20. Dũng Anh VŨ & Ovidiu Ioan MOISESCU, 2013. "Brand integration practices in mergers and acquisitions," Management & Marketing, Economic Publishing House, vol. 8(3), Autumn.
  21. Patricea Elena BERTEA & Ovidiu I. MOISESCU, 2011. "Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 32-42, May.
  22. Ovidiu I. MOISESCU & Andrej BERTONCELJ, 2010. "A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 137-145, May.
  23. Ovidiu I. MOISESCU & Brad ALLEN, 2010. "The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers," Management & Marketing, Economic Publishing House, vol. 5(4), Winter.
  24. Ovidiu Ioan Moisescu, 2010. "An Empirical Investigation Of Romania'S Country Brand As Tourism Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  25. Ovidiu Ioan Moisescu & Dung Anh Vu, 2010. "A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  26. Ovidiu I. MOISESCU, 2009. "The Importance Of Brand Awareness In Consumers’ Buying Decision And Perceived Risk Assessment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 103-110, November.
  27. Ovidiu Ioan Moisescu, 2009. "The Relation Between Unaided Brand Awareness And Brand Commercial Performance: A Study Among Urban Romanian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  28. Moisescu Ovidiu Ioan, 2009. "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 737-741, May.
  29. Ovidiu Ioan MOISESCU & Oana Adriana GICA, 2007. "An Analysis Regarding Descriptive Dimensions of Brand Equity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 5(1), pages 132-139, November.
  30. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "A Comparative Analysis Regarding Brand Name Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(9S), pages 79-86, May.
  31. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "An Analysis Of The Brand Loyalty Based Consumer Typology," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 83-88, April.
  32. Gica Oana Adriana & Moisescu Ovidiu Ioan, 2007. "Performance Measurement - The Balanced Scorecard Perspective," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 48-53, April.
  33. Oana Adriana GICA & Ovidiu Ioan MOISESCU, 2007. "How to Build a Successful Balanced Scorecard," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 5(1), pages 140-146, November.
  34. Moisescu Ovidiu Ioan, 2006. "Marca – Definitie Si Semnificatii," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(6), pages 70-75, April.

More information

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Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (2) 2015-07-04 2015-07-04
  2. NEP-TUR: Tourism Economics (2) 2015-07-04 2015-07-04
  3. NEP-IPR: Intellectual Property Rights (1) 2015-07-04

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