[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/e/pne184.html
   My authors  Follow this author

Iliuță Costel Negricea
(Iliuta Costel Negricea)

Personal Details

First Name:Costel
Middle Name:Iliuta
Last Name:Negricea
Suffix:
RePEc Short-ID:pne184
https://www.rau.ro/costel-negricea/?lang=en
No.1B Expoziției Bld., 1st district, zip code 012101 Bucharest – Romania

Affiliation

Facultatea de Management-Marketing
Universitatea Româno-Americană

Bucureşti, Romania
https://www.rau.ro/facultatea-de-management-marketing/
RePEc:edi:fmrauro (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. NEGRICEA, Costel, 2021. "Leadership in the new era of human-machine relationships, cultural architecture through digital marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 44-47, August.
  2. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 08-20, July.
  3. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.
  4. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.
  5. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
  6. AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
  7. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 08-13, September.
  8. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers and the Challenge of Optimizing Omni channel CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 11-17, March.
  9. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
  10. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 07-15, June.
  11. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 20-26, December.
  12. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital marketing challenged by delivering value in the flux business environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 07-13, June.
  13. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 12-17, March.
  14. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
  15. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 07-21, September.
  16. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Digital marketing capabilities in today's evolving digital world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 07-16, September.
  17. NEGRICEA Iliuta Costel & EDU Tudor & BALAN Laura, 2016. "Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence From The Romanian Modern Retail," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(2), pages 68-78, August.
  18. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 08-15, December.
  19. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 06-14, June.
  20. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 07-14, December.
  21. Costel NEGRICEA & Tudor EDU, 2015. "Characteristics Of The Buying Decision Process For Japanese Products – A European Customer’S Market Perspective," Romanian Economic Business Review, Romanian-American University, vol. 10(4), pages 187-198, december.
  22. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital marketing, addressability and time, the new currency for CMOs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 15-20, June.
  23. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketing, Digital Disruption, and the New Rules of Digitization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 11-17, March.
  24. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketer: Facing Digital Marketing Opportunities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 20-25, September.
  25. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014. "Digital Marketing and the Pillars of Shopper Experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(2), pages 09-13, June.
  26. Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014. "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
  27. PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta, 2014. "Chief Marketing Officer and the Challenge of Digital Maturity," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 28-36, September.
  28. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.
  29. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014. "Digital Marketing and a Better Understanding of the Consumer Mobile Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 15-21, December.
  30. Iliuță Costel Negricea & Tudor Edu, 2013. "Need For A Systematic Process Of Marketing Planning In Romanian Small And Medium Enterprises," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 144-151, June.
  31. Tudor Edu & Iliuță Costel Negricea & Alexandru Ionescu, 2013. "Consumer Behaviour Patterns: Identifying Buying Motives For Cool Drinks Amongst South Africans Under 35 Years Old," Romanian Economic Business Review, Romanian-American University, vol. 8(1), pages 73-91, March.
  32. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
  33. Costel Iliuţă Negricea & Tudor Edu & Emanuela Maria Avram, 2012. "Analysis Of Causal Links And Relationship Between Higher Education Quality, Students’ Satisfaction And Intention, Based On Development Of A Conceptual Model," Romanian Economic Business Review, Romanian-American University, vol. 7(2), pages 47-59, June.
  34. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
  35. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.
  36. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
  37. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
  38. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 31-40, June.
  39. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Effective Marketing Policy Guidelines For Romanian Internet Service Providers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 25-32, December.
  40. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.
  41. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Coordinates Of Banking Services Quality Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 33-41, December.
  42. DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel, 2011. "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 16-21, September.
  43. Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.
  44. Nicoleta-Rossela DUMITRU & Costel-Iliuta NEGRICEA & Manuela-Rodica GOGONEA, 2010. "Specific Public Relations Tools Used In Online Communicationins By Tourism Companies," The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 10(1(11)), pages 9-18, June.
  45. PURCAREA, Theodor Valentin & IONESCU, Alexandru & RATIU, Monica Paula & NEGRICEA, Costel Iliuta & PURCAREA, Irina, 2010. "Facing the challenges of the distribution process through interactive information exchange and innovation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(1), pages 79-83, August.
  46. Oana Preda & Costel Negricea, 2007. "The retail market around the world," Romanian Economic Business Review, Romanian-American University, vol. 2(3), pages 13-24, September.
  47. Iliuta Costel Negricea, 2007. "Japanese consumer behaviour - general view," Romanian Economic Business Review, Romanian-American University, vol. 2(2), pages 53-59, June.
  48. Costel Iliuta Negricea, 2006. "The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment," Romanian Economic Business Review, Romanian-American University, vol. 1(1), pages 59-66, March.
    RePEc:rau:homkmg:v:1:y:2011:i:3:p:26-33 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:2:p:36-45 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:1:p:66-73 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:3:p:20-25 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:4:p:30-37 is not listed on IDEAS

Chapters

  1. Tudor Edu & Iliuta Costel Negricea, 2017. "CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 117-137, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.

    Cited by:

    1. Liana Badea & George Laurențiu Șerban-Oprescu & Silvia Dedu & Grigore Ioan Piroșcă, 2020. "The Impact of Education for Sustainable Development on Romanian Economics and Business Students’ Behavior," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
    2. Elisabeta-Emilia Halmaghi & Diana-Elena Ranf & Dorel Badea, 2023. "Interdisciplinary Exploration between Organizational Culture and Sustainable Development Management Applied to the Romanian Higher Education Environment," Sustainability, MDPI, vol. 15(13), pages 1-17, July.

  2. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.

    Cited by:

    1. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 08-20, July.

  3. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.

    Cited by:

    1. Pengen Mai & Steven James Day, 2023. "Persuading Reluctant Customers: The Online Marketing Communications of Car Sharing Firms," Sustainability, MDPI, vol. 15(24), pages 1-18, December.
    2. Alexandra Perju-Mitran & Daniela Zirra & George Căruţaşu & Alexandru Pîrjan & Justina-Lavinia Stănică, 2020. "Applying the Technology Acceptance Model to Assess the Intention to Use an Aftermarket eCall Based on 112 Device for Passenger Vehicles to Ensure Sustainable Rescue Operations on European Roads," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    3. Atandile Ngubelanga & Rodney Duffett, 2021. "Modeling Mobile Commerce Applications’ Antecedents of Customer Satisfaction among Millennials: An Extended TAM Perspective," Sustainability, MDPI, vol. 13(11), pages 1-29, May.
    4. Marta Joanna Ziółkowska, 2021. "Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises," Sustainability, MDPI, vol. 13(5), pages 1-16, February.
    5. José Alberto Martínez-González & Urszula Kobylinska & Francisco J. García-Rodríguez & Lukasz Nazarko, 2019. "Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence," Sustainability, MDPI, vol. 11(24), pages 1-29, December.
    6. Frade, João Lucas Hana & Oliveira, Jorge Henrique Caldeira de & Giraldi, Janaina de Moura Engracia, 2021. "Advertising in streaming video: An integrative literature review and research agenda," Telecommunications Policy, Elsevier, vol. 45(9).
    7. Rodney Duffett, 2020. "The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers," Sustainability, MDPI, vol. 12(12), pages 1-25, June.
    8. Georgiana-Raluca Lădaru & Marian Siminică & Maria Claudia Diaconeasa & Diana Maria Ilie & Carmen-Elena Dobrotă & Marian Motofeanu, 2021. "Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania," Sustainability, MDPI, vol. 13(6), pages 1-17, March.

  4. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.

    Cited by:

    1. Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.
    2. Beata Zatwarnicka-Madura & Robert Nowacki & Iwona Wojciechowska, 2022. "Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z," Energies, MDPI, vol. 15(18), pages 1-22, September.
    3. Eijaz Ahmed Khan & Pradip Royhan & M. Ashiqur Rahman & Mohammed Mizanur Rahman & Ahmed Mostafa, 2019. "The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies," Sustainability, MDPI, vol. 12(1), pages 1-17, December.
    4. Ayça Kubra Hizarci‐Payne & İlayda İpek & Gülüzar Kurt Gümüş, 2021. "How environmental innovation influences firm performance: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1174-1190, February.
    5. Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019. "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, vol. 33(1), pages 183-191, January.
    6. Yang Chen & Aleksy Kwilinski & Olena Chygryn & Oleksii Lyulyov & Tetyana Pimonenko, 2021. "The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels," Sustainability, MDPI, vol. 13(24), pages 1-13, December.
    7. Ana Maria Mihaela Iordache & Alexandru Ionescu & Vlad Gabriel Cârstea & Hanna Chung & Nicoleta Rossela Dumitru & Bogdan Glăvan, 2023. "Scenarios to Improve E-Commerce SMEs Activity Based on Their Classification: A Case Study on Romania," Sustainability, MDPI, vol. 15(15), pages 1-19, August.
    8. Rodney Duffett & Myles Wakeham, 2022. "Modeling a New Supplier Preference Paradigm: A Business-to-Business and African Developing Economy Context," Sustainability, MDPI, vol. 15(1), pages 1-27, December.
    9. Adina-Iuliana Jigani & Camelia Delcea & Corina Ioanăș, 2020. "Consumers’ Behavior in Selective Waste Collection: A Case Study Regarding the Determinants from Romania," Sustainability, MDPI, vol. 12(16), pages 1-35, August.
    10. David Schüller & Karel Doubravský, 2019. "Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development," Sustainability, MDPI, vol. 11(19), pages 1-15, September.
    11. Jeong-Eun Park & Eungoo Kang, 2022. "The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    12. Alin Stancu & Alina Filip & Mihai Ioan Roșca & Daniela Ioniță & Raluca Căplescu & Andrei Cânda & Laura Daniela Roșca, 2020. "Value Creation Attributes—Clustering Strategic Options for Romanian SMEs," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    13. Petrus Venter & Rodney Duffett, 2022. "A Framework for a Generic Retail Charter: A Guide towards Sustainability and Stakeholder Support," Sustainability, MDPI, vol. 14(23), pages 1-29, November.

  5. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 20-26, December.

    Cited by:

    1. PURCAREA, Ioan Matei, 2020. "Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 30-39, November.

  6. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.

    Cited by:

    1. PURCAREA, Theodor, 2019. "Retailers Imperative of Ensuring Millennials Engaging and Relevant Brands Customer Journeys," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 10-14, September.
    2. Pauceanu, Alexandrina Maria & Alpenidze, Onise & Edu, Tudor & Zaharia, Rodica Milena, 2019. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(1), pages 1-23.
    3. Christou, Evangelos & Fotiadis, Anestis & Alexandris, Kostas (ed.), 2021. "Restarting tourism, travel and hospitality: The day after," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 236198, September.
    4. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
    5. Evangelos Christou & Anestis Fotiadis & Kostas Alexandris, 2021. "Restarting tourism, travel and hospitality: The day after," Post-Print hal-03313706, HAL.
    6. José Alberto Martínez-González & Urszula Kobylinska & Francisco J. García-Rodríguez & Lukasz Nazarko, 2019. "Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence," Sustainability, MDPI, vol. 11(24), pages 1-29, December.
    7. Dima Sawaftah & Ahmad Aljarah & Eva Lahuerta-Otero, 2021. "Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing," Sustainability, MDPI, vol. 13(18), pages 1-17, September.

  7. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 06-14, June.

    Cited by:

    1. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.

  8. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.

    Cited by:

    1. Paula Bajdor & Tomasz Lis & Aleksandra Ptak, 2016. "The role of information/knowledge flow in the clients? purchasing decisions," Proceedings of Business and Management Conferences 3406067, International Institute of Social and Economic Sciences.
    2. Robert Stefko & Richard Fedorko & Radovan Bacik, 2016. "Website Content Quality In Terms Of Perceived Image Of Higher Education Institution," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 13(2), pages 153-163, June.

  9. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.

    Cited by:

    1. TALPEANU, Andra Elena & EDU, Tudor, 2024. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 08-10, August.
    2. Cristina Neagoe & Nicoleta Rossela Dumitru, 2013. "The Degree In Which The Extent Of The Emotional Commitment Is Reflected In The Way Of Expressing The Intention To Continue The Relation With The Organization," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 35-45, September.

  10. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.

    Cited by:

    1. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
    2. Oana PREDA, 2013. "Financial Marketing Challenges For The Romanian Market," Romanian Economic Business Review, Romanian-American University, vol. 8(4.1), pages 254-265, december.
    3. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.

  11. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.

    Cited by:

    1. Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.

  12. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 31-40, June.

    Cited by:

    1. Iliuță Costel Negricea & Tudor Edu, 2013. "Need For A Systematic Process Of Marketing Planning In Romanian Small And Medium Enterprises," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 144-151, June.

  13. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.

    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.

  14. Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.

    Cited by:

    1. Pauceanu, Alexandrina Maria & Alpenidze, Onise & Edu, Tudor & Zaharia, Rodica Milena, 2019. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(1), pages 1-23.
    2. COITA Dorin-Cristian, 2014. "Developing A Seven Metaphors Model Of Marketing For Universities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 289-295, December.

  15. Oana Preda & Costel Negricea, 2007. "The retail market around the world," Romanian Economic Business Review, Romanian-American University, vol. 2(3), pages 13-24, September.

    Cited by:

    1. Ciprian Marcel POP & Andrei Mircea SCRIDON & Dan Cristian DABIJA, 2009. "A Evaluation Of Consumer’S Preferences In The Cluj-Napoca Retail Market Based On A Multinomial Logit Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 69-74, November.
    2. Cristina Neagoe & Nicoleta Rossela Dumitru, 2013. "The Degree In Which The Extent Of The Emotional Commitment Is Reflected In The Way Of Expressing The Intention To Continue The Relation With The Organization," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 35-45, September.

Chapters

  1. Tudor Edu & Iliuta Costel Negricea, 2017. "CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 117-137, Springer.

    Cited by:

    1. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
    2. Sebastian I. Burduja & Rodica Milena Zaharia, 2019. "Romanian Business Leaders’ Perceptions of Business-to-Business Corruption: Leading More Responsible Businesses?," Sustainability, MDPI, vol. 11(20), pages 1-27, October.
    3. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Co-authorship network on CollEc

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Costel Iliuta Negricea
(Iliuta Costel Negricea) should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.