Report NEP-MKT-2015-08-01

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2015. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205800, Agricultural and Applied Economics Association.
• He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015. "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205212, Agricultural and Applied Economics Association.
• Ellison, Brenna & Kirwan, Barrett & Nepal, Atul, 2015. "Consumers' Willingness to Pay for Bioplastic Plant Containers: An Experimental Auction Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205670, Agricultural and Applied Economics Association.
• Weinrich, Ramona & Kühl, Sarah & Franz, Anabell & Spiller, Achim, 2015. "Consumer preferences for meat: self-service counter or service counter?," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206232, International European Forum on System Dynamics and Innovation in Food Networks.
• Qing, Ping & Hu, Wuyang, 2015. "Self-Consumption, Gifting, and Chinese Wine Consumers," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 201853, Agricultural and Applied Economics Association.
• Meas, Thong & Hu, Wuyang, 2014. "Consumers’ Willingness to Pay for Seafood Attributes: A Multi-species and Multi-state Comparison," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162505, Southern Agricultural Economics Association.
• Uwamariya, Beatrice, 2014. "Assessment of Consumer Awareness and Preferences for Quality Certification and Origin-Labeling in Fruit Salads in Kigali,Rwanda," Research Theses 198512, Collaborative Masters Program in Agricultural and Applied Economics.
• Mancini, Mariacecilia & Consiglieri, Claudio, 2015. "Innovation and Marketing Strategies for GI Products: The Case of Parmigiano Reggiano Cheese as Ingredient," 145th Seminar, April 14-15, 2015, Parma, Italy 206455, European Association of Agricultural Economists.
• Zilberman, David & Kaplan, Scott, 2014. "What the Adoption Literature can teach us about Social Media and Network Effects on Food Choices," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 173076, Agricultural and Applied Economics Association.
• Tropp, Debra, 2013. "Why Local Food Matters: The rising importance of locally-grown food in the U.S. food system," Technical Resources 160752, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
• Weaver, Amanda S. & Lusk, Jayson, 2014. "Expressing Individuality via Food Choices," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162424, Southern Agricultural Economics Association.
• Zhang, Yu Yvette & Palma, Marco A. & Jin, Shaosheng, 2015. "Impact of Chinese acquisition of a US Company on Consumer Willingness to Pay," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205811, Agricultural and Applied Economics Association.
• Yan, Zhen & Zhou, Jie-hong & Li, Kai, 2015. "Measuring consumer heterogeneous preferences for pork traits under media reports: choice experiment in sixteen traceability pilot cities," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205599, Agricultural and Applied Economics Association.
• Shew, Aaron M. & Nalley, Lawton L. & Danforth, Diana M. & Dixon, Bruce L. & Nayga, Rodolpho M. Jr & Delwaide, Anne-Cecile, 2015. "Are all GMO’s the same? Consumer acceptance of cisgenic rice in India," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 204869, Agricultural and Applied Economics Association.
• Grégory Jolivet & Bruno Jullien & Fabien Postel-Vinay, 2014. "Reputation and Pricing on the e-Market: Evidence from a Major French Platform," SciencePo Working papers Main hal-03460312, HAL.
• Neill, Clinton L. & Mitchell, Donna M. & Williams, Ryan B., 2014. "A look at the variations in consumer preferences for farmers' markets attributes," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162445, Southern Agricultural Economics Association.
• Musumba, Mark & Costa, Rafael F., 2015. "Impacts of Marketing Costs on Supply Chains in Tanzania," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205775, Agricultural and Applied Economics Association.
• Item repec:ags:usao14:204986 is not listed on IDEAS anymore

• Michal Krawczyk & Anna Kukla-Gryz & Joanna Tyrowicz, 2015. "Digital piracy and the perception of price fairness," Working Papers 2015-24, Faculty of Economic Sciences, University of Warsaw.
• Phillips, Jon C. & Lehan, Benjamin & Gomez, Abraham & Martin, Cesar & Nolasco, Soraya & Rosales, Chastity & von Helms, Bryce & Wu, Dennis, 2015. "Shelton’s Poultry: A Business Strategy Case Study," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 202694, Agricultural and Applied Economics Association.