How to make mailings without the risk of blocking?#

WhatsApp has a sophisticated account activity monitoring system and strictly monitors mailing.

Broadcasting guidelines. Only send messages to customers who have added you to their contacts.

You can find out how to identify your WhatsApp subscribers in the article at the following link.

The risk of blocking your number is significantly reduced if you send messages to customers who have added your number to their contacts. You can get such clients using the methodology above.

Based on our experience, we have made a list of recommendations, following which you can secure your account as much as possible:

Warm up Number
Keywords in the message
Mailing speed

We recommends sending out a message no more than 200 customers per day due to stricter regulations from WhatsApp.

We also recommend distributing mailings to large bases to multiple phone numbers.

1. Warm up number#

It is imperative to warm up the number, more details about warming up the number can be found in the article "How to protect a number from ban?".

Before mailing, prepare the customer base:

Recruit clients - initiate correspondence with the client
Give the client the opportunity to unsubscribe, specify the keyword in the message (example of the keyword below)
Ask customers to add you to their contacts
Perform mailing only to numbers with which there was a correspondence

2. Keywords in the message#

To encourage customers to actively interact and initiate correspondence, it is recommended to use the following approach:

Context Hints: Include keywords in a context that fits naturally into the conversation. For example, if you provide electronics repair services, you could write: "If you have any questions about the repair of your equipment, feel free to write us!"
Offer to Help: Offer to help clients in a specific situation where the use of keywords would be natural. For example, "If you need advice on choosing a product, write us the word Consultation."
Request Feedback: Ask customers to share their experiences with specific products or services. For example, "Rate our products and write a review with the Review tag."
Promotions: Notify customers of ongoing promotions and special offers while asking them to show interest with keywords. For example, "Want to learn more about our new promotion? Send us Promotion."
Interactive polls: Conduct interactive polls using keywords. For example, "Answer our question about your product preference by sending us a Survey."

3. Mailing speed#

Do not send more than 1 message per minute.
Do not send more than 8 hours a day.
Do not send mailings more than 3 days in a row.
After the mailing, keep a pause of 14 days, during which time the number should work under normal conditions (it is recommended to only respond to incoming messages).

The recommendations are aimed at minimizing the risks of account blocking.