FLEDGE has been renamed to Protected Audience API. To learn more about the name change, see the blog post
The purpose of this page is to consolidate information which is currently distributed across various GitHub issues, company blogs, social posts, etc. The usefulness of this page depends on testers sharing information and updates.
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Not a complete list. Participants are strongly encouraged to share their activities and insights publicly for the benefit of the broader community, but sharing is voluntary and therefore this page is not expected to reflect all activity.
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Not evaluative. The purpose of this page is to consolidate links to information published by Privacy Sandbox participants. Editors will review submissions for relevance and to ensure general conformance to the guidelines above, but are not evaluating or endorsing the information provided.
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Editors will regularly review and approve submissions that meet the guidelines below. If you believe that an error has been submitted, please create an issue in the FLEDGE repository with the words ‘[Tester List]‘ in the subject and the Editors will respond in short order.
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Enter information on behalf of your own organization.
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Do not share test results or other detailed information inline; instead link to GitHub issues or other public pages for elaboration and discussion.
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Table fields:
- Company/Party: The organization directly conducting tests or analysis.
- Role in testing: Organization’s role(s) with respect to testing FLEDGE. For example, SSP, DSP, Publisher, etc.
- Est. Testing Timeframe: Expected start and duration of tests, if known.
- [Optional] Link to Testing Plan and/or Learnings: Link to GitHub issues, blog posts or other public information. This could include plans for upcoming tests, or insights and summaries from completed tests.
- [Optional] How to Contact You: For example, a website form or reply on a GitHub issue.
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On the FLEDGE GitHub page, navigate to the document in the main table called ‘fledge-tester-list.md’ (If you can read this sentence then you have already completed this step!)
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Click the ‘pencil’ icon on the right side to edit the appropriate table and add your information
- Use the | to make sure that the information that you provide correctly shows up in each cell
- After you select ‘Propose changes’ an editor will review and publish your updates in the coming days.
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You can find additional details here for editing tables in GitHub.
| Company / Party | Role in testing | Est. Testing Timeframe | Link to testing plan and/or learnings | How to contact you |
|---|---|---|---|---|
| Criteo | DSP | Started in 2022, long term commitment |
|
privacy-sandbox-testing@criteo.com |
| Criteo | SSP | November 2023 | privacy-sandbox-testing@criteo.com | |
| Teads | DSP | March 15th 2024 - May 15th 2024 | privacysandbox@teads.com | |
| Teads | SSP | March 15th 2024 - May 15th 2024 | privacysandbox@teads.com | |
| NextRoll | DSP | 2024-03-25 - 2024-05-20 | coming soon | privacysandbox@nextroll.com |
| OpenX | SSP | Limited testing in progress | joel.meyer@openx.com | |
| RTB House | DSP | Continuous testing ongoing; long term commitment. | https://blog.rtbhouse.com/whitepaper-deep-insights-from-early-fledge-experiments/ | privacysandbox@rtbhouse.com |
| SMN | DSP | February 1st 2024 - April 30th 2024 | privacy-sandbox-testing@so-netmedia.jp | |
| Raptive | Testing as DSP & SSP & Ad management service | ongoing | dmarti@cafemedia.com | |
| CyberAgent(Dynalyst) | DSP | March 15th 2024 - June 15th 2024 | privacysandbox@cyberagent.co.jp | |
| Google Ad Manager + AdSense (including with Authorized Buyers) | SSP | Testing ongoing | Publishers (Ad Manager) Publishers (AdSense) Authorized Buyers (DSPs) Multi-seller auction support |
Publishers with questions should reach out via their account manager directly, or via our support channels. Authorized Buyers (DSPs) interested in testing should follow the steps listed in the onboarding guide. For technical questions on the experimental GPT API for multi-seller auctions, reach out via the “send feedback” button on the GPT developer site. |
| Google Ads + Display & Video 360 | DSP | Testing in progress | Help Center Article Integration Guide for SSPs |
Advertisers with questions can reach out via their account manager, or directly via this form. |
| MicroAd | SSP & DSP | privacysandbox@microad.co.jp | ||
| Blendee | SSP & DSP | privacysandbox@blendee.com | ||
| Adlook (subsidiary of RTB House) | DSP | Continuous testing ongoing; long term commitment. | privacysandbox@adlook.com | |
| PrimeAudience (subsidiary of RTB House) | Ad Network | Continuous testing ongoing; long term commitment. | contact@primeaudience.com | |
| Microsoft (Xandr, MSAN) | SSP + DSP(s) | Testing | privacy_sandbox@microsoft.com | |
| Nexxen (Unruly/Tremor/Amobee) | SSP | Feb 1st 2024 - May 15th 2024 | coming soon | privacysandbox@nexxen.com |
| Nexxen (Unruly/Tremor/Amobee) | DSP | Q2-Q3 2024 | coming soon | privacysandbox@nexxen.com |
| Triplelift | SSP | Jan 2024 | prod-privacysandbox@triplelift.com | |
| Seedtag | SSP | January 15th 2024 - April 15th 2024 | coming soon | privacysandbox@seedtag.com |
| Index Exchange | SSP | By January 31, 2024 | privacy-sandbox-support@indexexchange.com | |
| PubMatic | SSP | Jan 2024 | privacysandbox@pubmatic.com | |
| Adform | DSP | March 12 - May 31, 2024 | privacysandbox@adform.com | |
| Onetag | DSP & SSP | 2023-2024 | privacysandbox@onetag.com | |
| Yahoo Inc | DSP | beginning 15 Jan 2024 | googleprivacysandbox@yahooinc.com | |
| Magnite | SSP | January 2024 | privacysandbox@magnite.com | |
| Globo | DSP & SSP | Testing | adtech-delivery@g.globo | |
| Mediavine | DSP & SSP | 2023-2024 | privacysandbox@mediavine.com | |
| Jivox | Ad Server (DCO) | Testing in progress | jvx-google-privacy-sandbox-team@jivox.com | |
| Wirtualna Polska Media | Publisher & SSP | Running Protected Audience API tests since July 2023 | https://github.com/grupawp/PAapi | privacysandbox@grupawp.pl |
| Appier Inc | DSP | 2023 Q1 - ongoing | privacy-sandbox@appier.com | |
| Flashtalking | Ad Server & DCO | Testing in progress | privacysandbox@mediaocean.com | |
| MediaMath | DSP | 2024 Q1 - | privacysandbox@infillion.com | |
| Sharethrough | SSP | March 2024 | privacysandbox@sharethrough.com | |
| adstir | SSP | 2024 Q2 - | privacysandbox@united.jp | |
| Bypass | DSP | 2024 Q2 - | privacysandbox@united.jp | |
| Anonymised | Ad Network | Testing in progress | privacysandbox@anonymised.io | |
| Equativ | SSP & DSP | Testing in progress | privacysandbox@equativ.com | |
| Sportradar | DSP | Testing in progress | ads-privacy-sandbox@sportradar.com | |
| Ringier Axel Springer Poland | DSP & SSP | Tests ongoing since August 2023 | privacysandbox@ringieraxelspringer.pl | |
| Media.net | SSP & DSP | Testing in progress | privacysandbox@media.net | |
| Kargo | SSP | H2 2024 | privacysandbox@kargo.com | |
| Lucead | DSP & SSP | Testing in progress | privacysandbox@lucead.com | |
| Optable | DSP & SSP | Testing in progress | privacysandbox@optable.co | |
| Taboola | DSP & SSP | Testing in progress | privacy-sandbox@taboola.com | |
| Paapi | DSP | Testing in progress | privacysandbox@paapi.ai |
Companies who may be interested in participating in tests and early adoption opportunities provided by ad tech companies.
| Company / Party | Role (publisher/sellside, advertiser/buyside, etc.) | Additional details about your interest (Optional) | How to contact you |
|---|---|---|---|
| Mail Metro Media | Publisher | Transact through Google Ad Manager and Prebid fledgeForGpt module | programmatic.platforms@assocnews.co.uk |
| CNN Brasil | Publisher | alexandre.magno@cnnbrasil.com.br | |
| Vocento | Publisher | privacysandbox@vocento.com | |
| Clarin | Publisher | mfranco@clarin.com | |
| Terra Networks | Publisher | adtech.terra.br@telefonica.com | |
| OLX Brasil | Publisher | adtech@olxbr.com | |
| Globo | Publisher | adtech-delivery@g.globo | |
| A Gazeta | Publisher | cdutra@redegazeta.com.br | |
| TNL Mediagene | Publisher | privacysandbox@tnlmediagene.com | |
| Ringier Axel Springer Poland | Publisher | privacysandbox@ringieraxelspringer.pl | |
| Bullwhip Technologies | Analytics SaaS | privacysandbox@bullwhip.io | |
| Mintegral (Mobvista) | SSP & DSP | Test Privacy Sandbox | partnerships@mobvista.com |