Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.
Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.
Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.
The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).
Our tag reads: "I edit wikipedia"
The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.
de partager – de copier, distribuer et transmettre cette œuvre
d’adapter – de modifier cette œuvre
Sous les conditions suivantes :
paternité – Vous devez donner les informations appropriées concernant l'auteur, fournir un lien vers la licence et indiquer si des modifications ont été faites. Vous pouvez faire cela par tout moyen raisonnable, mais en aucune façon suggérant que l’auteur vous soutient ou approuve l’utilisation que vous en faites.
https://creativecommons.org/licenses/by/2.0CC BY 2.0 Creative Commons Attribution 2.0 truetrue
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{{Information |Description=Posters for the Wikipedia campaign. Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website. Our concept was to present an everyday person as an "expert&quo